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~isPartOf:"International journal of electronic business"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Online-Handel"
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Search: subject_exact:"Social Web"
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Online-Handel
Social Web
113
Social web
113
Consumer behaviour
51
Konsumentenverhalten
51
Internet marketing
47
Online-Marketing
47
Viral marketing
39
Virales Marketing
39
Social network
21
Soziales Netzwerk
21
Online retailing
20
social media
20
Beziehungsmarketing
19
E-commerce
19
Electronic Commerce
19
Relationship marketing
19
Brand management
13
Markenführung
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user-generated content
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Social media
11
social networks
10
Customer integration
9
Data Mining
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Data mining
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Kundenintegration
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Social relations
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word of mouth
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Marketing management
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Marketingmanagement
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Advertising effects
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Twitter
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Adjei, Mavis T.
1
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Antonelli, Paola
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International journal of electronic business
Journal of the Academy of Marketing Science
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
50
Journal of business research : JBR
44
Journal of management information systems : JMIS
32
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Information systems research : ISR
27
Technological forecasting & social change : an international journal
23
Electronic commerce research
22
International journal of hospitality management
20
International journal of business information systems : IJBIS
18
International journal of electronic marketing and retailing : IJEMR
18
International journal of electronic commerce : IJEC
16
International journal of internet marketing and advertising : IJIMA
16
Journal of electronic commerce research : JECR
16
Journal of internet commerce
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Electronic markets : EM ; the international journal of electronic commerce and business media
11
International journal of contemporary hospitality management
11
Electronic commerce research and applications
10
Journal of marketing
10
International journal of e-business research : an official publication of the Information Resources Management Association
9
Springer eBook Collection
9
Tourism management : research, policies, practice
9
Journal of organizational computing and electronic commerce
8
Asia Pacific journal of marketing and logistics
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of strategic marketing
7
Journal of travel and tourism marketing
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Electronic markets : the international journal on networked business
6
Global business review
6
International journal of consumer studies
6
International journal of production economics
6
Journal of hospitality marketing & management
6
MIS quarterly
6
Management information systems : mis quarterly
6
Marketing intelligence & planning
6
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ECONIS (ZBW)
20
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1
Online influencer marketing
Leung, Fine F.
;
Gu, Flora Fang
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 226-251
Persistent link: https://www.econbiz.de/10012819752
Saved in:
2
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
3
Customer engagement in social media : a framework and meta-analysis
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1211-1228
Persistent link: https://www.econbiz.de/10012386915
Saved in:
4
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
5
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
6
Social commerce : a taxonomy and cross-component investigation of business practices and technological choices
Marra, Alessandro
;
Antonelli, Paola
- In:
International journal of electronic business
14
(
2018
)
4
,
pp. 352-370
Persistent link: https://www.econbiz.de/10012040506
Saved in:
7
Sentiment analysis of social commerce : a harbinger of online reputation management
Olaleye, Sunday Adewale
;
Sanusi, Ismaila Temitayo
; …
- In:
International journal of electronic business
14
(
2018
)
2
,
pp. 85-102
Persistent link: https://www.econbiz.de/10011980079
Saved in:
8
Effects of offline ad content on online brand search : insights from super bowl advertising
Chandrasekaran, Deepa
;
Srinivasan, Raji
;
Sihi, Debika
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 403-430
Persistent link: https://www.econbiz.de/10011879695
Saved in:
9
An exploratory study of business-to-business online customer reviews : external online professional communities and internal vendor scorecards
Steward, Michelle D.
;
Narus, James A.
;
Roehm, Michelle L.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 173-189
Persistent link: https://www.econbiz.de/10011844765
Saved in:
10
Channels of impact : user reviews when quality is dynamic and managers respond
Chevalier, Judith A.
;
Dover, Yaniv
;
Mayzlin, Dina
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 688-709
Persistent link: https://www.econbiz.de/10011951214
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