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~isPartOf:"International journal of electronic business"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Innovation diffusion"
~subject:"Online-Handel"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Social Web"
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Innovation diffusion
Online-Handel
Social Web
74
Social web
74
Viral marketing
28
Virales Marketing
28
Consumer behaviour
26
Internet marketing
26
Konsumentenverhalten
26
Online-Marketing
26
social media
20
Social network
18
Soziales Netzwerk
18
E-commerce
14
Electronic Commerce
14
Online retailing
13
user-generated content
12
social networks
10
word of mouth
9
Data Mining
8
Data mining
8
Customer integration
7
Internet
7
Kundenintegration
7
USA
7
United States
7
Beziehungsmarketing
6
Relationship marketing
6
Social relations
6
Soziale Beziehungen
6
Advertising effects
5
Innovationsdiffusion
5
Werbewirkung
5
electronic commerce
5
Brand image
4
Brand management
4
Content Management
4
Content management
4
Feldforschung
4
Field research
4
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18
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Aufsatz in Zeitschrift
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18
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English
18
Author
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Iyengar, Radha
3
Van Den Bulte, Christophe
3
Valente, Thomas W.
2
Ahmed, Pervaiz K.
1
Algesheimer, René
1
Ameri, Mina
1
Antonelli, Paola
1
Borle, Sharad
1
Chan, Tat
1
Che, Hai
1
Chevalier, Judith A.
1
Chu, Sung-chi
1
Dholakia, Utpal M.
1
Dover, Yaniv
1
Eder, Lauren
1
Godes, David
1
Gong, Wen
1
Honka, Elisabeth
1
Hui, Yer Van
1
Lambrecht, Anja
1
Lee, Jae Young
1
Lu, Xianghua
1
Manchanda, Puneet
1
Marra, Alessandro
1
Mayzlin, Dina
1
Novotny, Alexander
1
Olaleye, Sunday Adewale
1
Packard, Grant
1
Pattabhiramaiah, Adithya
1
Procaccino, J. Drew
1
Proserpio, Davide
1
Salo, Jari
1
Sanusi, Ismaila Temitayo
1
Shen, Jia
1
Singh, Siddharth S.
1
Spiekermann, Sarah
1
Stump, Rodney L.
1
Tayi, Giri Kumar
1
Teh, Pei-Lee
1
Tellis, Gerard J.
1
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International journal of electronic business
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
52
Journal of business research : JBR
50
Journal of management information systems : JMIS
32
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
Information systems research : ISR
28
Technological forecasting & social change : an international journal
28
Electronic commerce research
22
International journal of business information systems : IJBIS
21
International journal of hospitality management
21
International journal of electronic marketing and retailing : IJEMR
18
International journal of electronic commerce : IJEC
16
International journal of internet marketing and advertising : IJIMA
16
Journal of electronic commerce research : JECR
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Journal of internet commerce
14
Management science : journal of the Institute for Operations Research and the Management Sciences
13
Electronic markets : EM ; the international journal of electronic commerce and business media
12
Journal of marketing
12
International journal of contemporary hospitality management
11
Journal of organizational computing and electronic commerce
11
Electronic commerce research and applications
10
International journal of e-business research : an official publication of the Information Resources Management Association
10
Tourism management : research, policies, practice
9
Management information systems : mis quarterly
8
Asia Pacific journal of marketing and logistics
7
Cogent business & management
7
Electronic markets : the international journal on networked business
7
International journal of consumer studies
7
Journal of Asian finance, economics and business : JAFEB
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of strategic marketing
7
Journal of the Academy of Marketing Science
7
Journal of travel and tourism marketing
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
MIS quarterly
7
European journal of marketing
6
Global business review
6
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ECONIS (ZBW)
18
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1
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
2
Word of mouth, observed adoptions, and anime-watching decisions : the role of the personal vs. the community network
Ameri, Mina
;
Honka, Elisabeth
;
Xie, Ying
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
4
,
pp. 567-583
Persistent link: https://www.econbiz.de/10012059793
Saved in:
3
Social commerce : a taxonomy and cross-component investigation of business practices and technological choices
Marra, Alessandro
;
Antonelli, Paola
- In:
International journal of electronic business
14
(
2018
)
4
,
pp. 352-370
Persistent link: https://www.econbiz.de/10012040506
Saved in:
4
Sentiment analysis of social commerce : a harbinger of online reputation management
Olaleye, Sunday Adewale
;
Sanusi, Ismaila Temitayo
; …
- In:
International journal of electronic business
14
(
2018
)
2
,
pp. 85-102
Persistent link: https://www.econbiz.de/10011980079
Saved in:
5
Channels of impact : user reviews when quality is dynamic and managers respond
Chevalier, Judith A.
;
Dover, Yaniv
;
Mayzlin, Dina
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 688-709
Persistent link: https://www.econbiz.de/10011951214
Saved in:
6
Online reputation management : estimating the impact of management responses on consumer reviews
Proserpio, Davide
;
Zervas, Georgios
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 645-665
Persistent link: https://www.econbiz.de/10011760355
Saved in:
7
Social networking sites : an exploration of the effect of national cultural dimensions on country adoption rates and usage patterns
Stump, Rodney L.
;
Gong, Wen
- In:
International journal of electronic business
13
(
2016/2017
)
2/3
,
pp. 117-142
Persistent link: https://www.econbiz.de/10011776980
Saved in:
8
Oblivion of online reputation : how time cues improve online recruitment
Novotny, Alexander
;
Spiekermann, Sarah
- In:
International journal of electronic business
13
(
2016/2017
)
2/3
,
pp. 183-204
Persistent link: https://www.econbiz.de/10011777649
Saved in:
9
The economic value of online reviews
Wu, Chunhua
;
Che, Hai
;
Chan, Tat
;
Lu, Xianghua
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
5
,
pp. 739-754
Persistent link: https://www.econbiz.de/10011372781
Saved in:
10
Social contagion in new product trial and repeat
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Lee, Jae Young
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 408-429
Persistent link: https://www.econbiz.de/10011291342
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