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~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of product & brand management"
~subject:"Competition"
~subject:"Consumer behaviour"
~subject:"Decision under uncertainty"
~subject:"Price competition"
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Search: subject_exact:"Marketing strategy"
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Competition
Consumer behaviour
Decision under uncertainty
Price competition
Marketing management
104
Marketingmanagement
104
Brand management
35
Markenführung
35
Konsumentenverhalten
34
Brand image
25
Markenimage
25
Theorie
23
Theory
23
Brand
22
Markenartikel
22
Beziehungsmarketing
16
Relationship marketing
16
Innovation
12
Preismanagement
11
Pricing strategy
11
Competitive strategy
8
Distribution channel
8
Internet marketing
8
Market entry
8
Markteintritt
8
Online-Marketing
8
Vertriebsweg
8
Wettbewerbsstrategie
8
Game theory
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Spieltheorie
7
New product development
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Produktentwicklung
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Advertising
5
Advertising effects
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Brand communication
5
Brand meaning
5
Market research
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Marketing
5
Marketing strategy
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Marktforschung
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Choi, Seung-chan
2
DeSarbo, Wayne
2
Harker, Patrick T.
2
Abratt, Russell
1
Anh Tran Tram Truong
1
Arantola, Noora
1
Basu, Meheli
1
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1
Ben Rhouma, Tarek
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Bhaduri, Gargi
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Boleslavsky, Raphael
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1
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1
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1
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1
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1
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1
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1
Chipp, Kerry Fiona
1
Christodoulides, George
1
Cotton, Christopher
1
Cuneo, Andres
1
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1
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1
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1
Ilicic, Jasmina
1
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1
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International journal of electronic commerce : IJEC
Management science : journal of the Institute for Operations Research and the Management Sciences
The journal of product & brand management
Journal of business research : JBR
72
Journal of retailing and consumer services
47
Journal of marketing communications
34
Journal of marketing
26
European journal of marketing : EJM
24
Journal of marketing management : MM
23
The journal of brand management : an international journal
23
Asia Pacific journal of marketing and logistics
21
Industrial marketing management : the international journal for industrial and high-tech firms
21
Journal of retailing
21
Journal of strategic marketing
21
Journal of Islamic marketing : JIMA
19
Journal of the Academy of Marketing Science
19
Psychology & marketing
19
SpringerLink / Bücher
19
The journal of consumer marketing
18
Business horizons
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
The journal of business & industrial marketing
16
International journal of internet marketing and advertising : IJIMA
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
International journal of advertising : the review of marketing communications
13
International journal of retail & distribution management
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Marketing intelligence & planning
13
Springer eBook Collection
13
Cogent business & management
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Faculty & research / Insead : working paper series
11
International review on public and non-profit marketing
11
Journal of marketing research : JMR
11
Journal of marketing theory and practice
11
Gabler Edition Wissenschaft
10
International journal of wine business research : IJWBR
10
Journal of promotion management : innovations in planning and applied research
10
Marketing : ZFP ; journal of research and management
10
Marketing letters : a journal of research in marketing
10
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ECONIS (ZBW)
42
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1
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
2
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
3
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
4
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
5
When do established CPG product brands benefit from a corporate-brand endorsement? : the moderating role of consumer needs and brand familiarity
Strebinger, Andreas
;
Otter, Thomas
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 500-516
Persistent link: https://www.econbiz.de/10014229069
Saved in:
6
Consuming in a crisis : pandemic consumption across consumer segments and implications for brands
Basu, Meheli
;
Swaminathan, Vanitha
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 14-36
Persistent link: https://www.econbiz.de/10013552930
Saved in:
7
Following the customers : dynamic competitive repositioning
Ning, Z. Eddie
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1002-1018
Persistent link: https://www.econbiz.de/10012878402
Saved in:
8
A model of product line marketing
He, Chuan
;
Ke, Shaowei
;
Zhang, Xingtan
- In:
Management science : journal of the Institute for …
68
(
2022
)
8
,
pp. 6100-6115
Persistent link: https://www.econbiz.de/10013371245
Saved in:
9
An expansion of the brand and message framing effects on smart health-care clothing
Woo, Hongjoo
;
Kim, Sanghee
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 622-636
Persistent link: https://www.econbiz.de/10013393666
Saved in:
10
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
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