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~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Advertising"
~subject:"Electronic Commerce"
~subject:"Film industry"
~subject:"Word-of-mouth"
~type:"article"
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Advertising
Electronic Commerce
Film industry
Word-of-mouth
Internet marketing
70
Online-Marketing
70
Consumer behaviour
33
Konsumentenverhalten
33
Social Web
29
Social web
29
Advertising effects
23
Werbewirkung
23
Online retailing
20
Online-Handel
20
Viral marketing
17
Virales Marketing
17
Werbung
15
E-commerce
12
Search engine
11
Suchmaschine
11
Beziehungsmarketing
10
Relationship marketing
10
Internet
9
Website
7
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6
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6
online advertising
6
Betrug
5
Brand image
5
Fraud
5
Interactive media
5
Interaktive Medien
5
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4
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4
Data mining
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King, Ruth C.
2
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International journal of electronic commerce : IJEC
Marketing letters : a journal of research in marketing
Journal of business research : JBR
81
International journal of advertising : the review of marketing communications
79
International journal of internet marketing and advertising : IJIMA
62
Journal of retailing and consumer services
59
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Journal of marketing communications
45
International journal of electronic marketing and retailing : IJEMR
39
Management science : journal of the Institute for Operations Research and the Management Sciences
38
Journal of promotion management : innovations in planning and applied research
37
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Journal of management information systems : JMIS
32
International journal of advertising : the quarterly review of marketing communications
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Information systems research : ISR
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of internet commerce
27
Journal of advertising research
26
Electronic commerce research
24
Journal of marketing research : JMR
21
International journal of business information systems : IJBIS
19
International journal of hospitality management
19
Technological forecasting & social change : an international journal
19
European journal of operational research : EJOR
18
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
18
Journal of promotion management : JPM
18
Journal of marketing
17
International journal of e-business research : an official publication of the Information Resources Management Association
16
Marketing science
16
Cogent business & management
15
Industrial marketing management : the international journal for industrial and high-tech firms
15
International journal of technology marketing : IJTMkt
15
Journal of electronic commerce research : JECR
15
Electronic commerce research and applications
14
Journal of marketing research
14
Journal of the Academy of Marketing Science
14
Psychology & marketing
14
Quantitative marketing and economics : QME
14
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ECONIS (ZBW)
30
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1
Movie fit uncertainty and interplay between traditional advertising and social media marketing
Yu, Yinan
;
Qiu, Liangfei
;
Chen, Hailiang
;
Yen, Benjamin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 429-448
Persistent link: https://www.econbiz.de/10014334060
Saved in:
2
A lure or a turn-off : social media reactions to business model innovation announcements
Bowen, Melanie
;
Wen, Xiaohan
;
Kim, Shinhye
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 13-33
Persistent link: https://www.econbiz.de/10014265928
Saved in:
3
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
4
Coordinating supply-related scarcity appeals with online reviews
Kordrostami, Elika
;
Liu-Thompkins, Yuping
;
Rahmani, Vahid
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 471-484
Persistent link: https://www.econbiz.de/10013454584
Saved in:
5
Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements
Tipgomut, Pornchanoke
;
Paas, Leonard J.
;
McNaught, Angela
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 441-454
Persistent link: https://www.econbiz.de/10012793429
Saved in:
6
Using technology to bring online convenience to offline shopping
Dekimpe, Marnik G.
;
Geyskens, Inge
;
Gielens, Katrijn
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 25-29
Persistent link: https://www.econbiz.de/10012229440
Saved in:
7
Consumer attitudes toward human-like avatars in advertisements : the effect of category knowledge and imagery
Gammoh, Bashar S.
;
Jiménez, Fernando R.
;
Wergin, Rand
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 325-348
Persistent link: https://www.econbiz.de/10011884530
Saved in:
8
The effectiveness of contextual competitive targeting in conjunction with promotional incentives
Song, Yiping
;
Phang, Chee Wei
;
Yang, Shuai
;
Luo, Xueming
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 349-385
Persistent link: https://www.econbiz.de/10011884539
Saved in:
9
Design of free-to-play mobile games for the competitive marketplace
Civelek, Ismail
;
Liu, Yipeng
;
Marston, Sean R.
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 258-288
Persistent link: https://www.econbiz.de/10011856660
Saved in:
10
Effects of promotions on location-based social media : evidence from Foursquare
Zhang, Ke
;
Pelechrinis, Konstantinos
;
Lappas, Theodoros
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
1
,
pp. 36-65
Persistent link: https://www.econbiz.de/10011848494
Saved in:
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