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~isPartOf:"International journal of electronic commerce : IJEC"
~subject:"Brand"
~subject:"Suchmaschine"
~subject:"Zielgruppe"
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Search: subject_exact:"Social media marketing"
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Brand
Suchmaschine
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Internet marketing
41
Online-Marketing
41
Consumer behaviour
18
Konsumentenverhalten
18
Social Web
18
Social web
18
Advertising effects
16
Werbewirkung
16
Online retailing
13
Online-Handel
13
Search engine
10
Viral marketing
9
Virales Marketing
9
E-commerce
8
Electronic Commerce
8
Advertising
7
Beziehungsmarketing
7
Relationship marketing
7
Theorie
7
Theory
7
Werbung
7
Betrug
6
Fraud
6
Website
6
online advertising
6
Interactive media
5
Interaktive Medien
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Game theory
4
Spieltheorie
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online reviews
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social media
4
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Jansen, Bernard J.
2
Asdemir, Kursad
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Bijmolt, Tammo H. A.
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Dinev, Tamara
1
Dong, Xiaojing
1
Hu, Qing
1
Klapper, Daniel
1
Leeflang, Peter
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Luo, Xueming
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Mahdian, Mohammad
1
Midha, Vishal
1
Pedersen, Jan O.
1
Phang, Chee Wei
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Qin, Rui
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Shi, Savannah Wei
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Sobel, Kate
1
Song, Yiping
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Tomak, Kerem
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Yahya, Moin A.
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Yang, Shuai
1
Yang, Yanwu
1
Yayla, Ali
1
Yurtseven, Özden
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Zenetti, German
1
Zeng, Daniel
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Zhang, Jie
1
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International journal of electronic commerce : IJEC
Journal of business research : JBR
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
36
The journal of product & brand management
22
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Information systems research : ISR
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
International journal of internet marketing and advertising : IJIMA
17
Journal of retailing and consumer services
17
The journal of brand management : an international journal
16
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
Young consumers : insight and ideas for responsible marketers
14
International journal of advertising : the quarterly review of marketing communications
12
Journal of advertising research
11
SpringerLink / Bücher
11
Electronic commerce research and applications
10
International journal of advertising : the review of marketing communications
10
International journal of electronic business
10
Marketing intelligence & planning
10
CESifo working papers
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of marketing communications
9
Journal of marketing research : JMR
9
Journal of promotion management : innovations in planning and applied research
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Leitfaden Online-Marketing ; [Bd. 1]
9
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
9
Psychology & marketing
9
Business horizons
8
Electronic commerce research
8
International journal of electronic marketing and retailing : IJEMR
8
International journal of hospitality management
7
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
7
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
7
Journal of electronic commerce research : JECR
7
Journal of promotion management : JPM
7
Discussion papers / CEPR
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of industrial organization
6
Journal of strategic marketing
6
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ECONIS (ZBW)
10
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1
The effectiveness of contextual competitive targeting in conjunction with promotional incentives
Song, Yiping
;
Phang, Chee Wei
;
Yang, Shuai
;
Luo, Xueming
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 349-385
Persistent link: https://www.econbiz.de/10011884539
Saved in:
2
Budget planning for coupled campaigns in sponsored search auctions
Yang, Yanwu
;
Qin, Rui
;
Jansen, Bernard J.
;
Zhang, Jie
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 39-65
Persistent link: https://www.econbiz.de/10010360063
Saved in:
3
Search engine advertising effectiveness in a multimedia campaign
Zenetti, German
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
Saved in:
4
The effects of bid pulsing on keyword performance in search engines
Shi, Savannah Wei
;
Dong, Xiaojing
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
2
,
pp. 3-38
Persistent link: https://www.econbiz.de/10011433894
Saved in:
5
The brand effect of key phrases and advertisements in sponsored search
Jansen, Bernard J.
;
Sobel, Kate
;
Zhang, Mimi
- In:
International journal of electronic commerce : IJEC
16
(
2011/12
)
1
,
pp. 77-106
Persistent link: https://www.econbiz.de/10009384795
Saved in:
6
Is there an on-line advertisers' dilemma? : a study of click fraud in the pay-per-click model
Dinev, Tamara
;
Hu, Qing
;
Yayla, Ali
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 29-59
Persistent link: https://www.econbiz.de/10003817294
Saved in:
7
An economic model of click fraud in publisher networks
Asdemir, Kursad
;
Yurtseven, Özden
;
Yahya, Moin A.
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 61-89
Persistent link: https://www.econbiz.de/10003817298
Saved in:
8
The glitch in on-line advertising : a study of click fraud in pay-per-click advertising programs
Midha, Vishal
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 91-111
Persistent link: https://www.econbiz.de/10003817300
Saved in:
9
Pay-per-action model for on-line advertising
Mahdian, Mohammad
;
Tomak, Kerem
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 113-128
Persistent link: https://www.econbiz.de/10003817304
Saved in:
10
Special issue: Click fraud
Pedersen, Jan O.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003817267
Saved in:
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