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~isPartOf:"International journal of electronic commerce : IJEC"
~subject:"Werbung"
~subject:"online reviews"
~type:"article"
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Search: subject_exact:"Social media marketing"
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Werbung
online reviews
Internet marketing
40
Online-Marketing
40
Consumer behaviour
18
Konsumentenverhalten
18
Social Web
18
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18
Advertising effects
15
Werbewirkung
15
Online retailing
13
Online-Handel
13
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9
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Viral marketing
9
Virales Marketing
9
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7
Beziehungsmarketing
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Relationship marketing
7
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online advertising
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5
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social media
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Akkan, Can
1
Bijmolt, Tammo H. A.
1
Chiu, Shih-Wen
1
Drossos, Dimitris A.
1
Fang, Yu-hui
1
Gammoh, Bashar S.
1
Giaglis, George M.
1
Huang, Liqiang
1
Jiménez, Fernando R.
1
Klapper, Daniel
1
Kocas, Cenk
1
Lappas, Theodoros
1
Leeflang, Peter
1
Lekakos, George
1
Li, Mengxiang
1
Li, Yung-Ming
1
Lin, Lienfa
1
Luo, Xueming
1
Pang, Jun
1
Pelechrinis, Konstantinos
1
Phang, Chee Wei
1
Qiu, Lingyun
1
Song, Yiping
1
Tan, Chuan-hoo
1
Teng, Ching-I
1
Tseng, Fan-Chen
1
Vlachos, Pavlos A.
1
Wei, Kwok Kee
1
Wergin, Rand
1
Yang, Shuai
1
Zamani, Efpraxia D.
1
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1
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International journal of electronic commerce : IJEC
International journal of advertising : the review of marketing communications
71
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
44
International journal of internet marketing and advertising : IJIMA
41
Journal of marketing communications
39
Journal of business research : JBR
38
Journal of promotion management : innovations in planning and applied research
33
International journal of advertising : the quarterly review of marketing communications
30
Management science : journal of the Institute for Operations Research and the Management Sciences
25
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
21
Journal of advertising research
20
Information systems research : ISR
18
Journal of marketing research : JMR
18
Journal of promotion management : JPM
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of retailing and consumer services
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Psychology & marketing
14
Journal of management information systems : JMIS
13
Journal of marketing
13
European journal of operational research : EJOR
12
Journal of current issues and research in advertising
12
Journal of marketing research
12
Quantitative marketing and economics : QME
12
Handbook of research on effective advertising strategies in the social media age
10
International journal of technology marketing : IJTMkt
10
Marketing science
10
European journal of marketing : EJM
9
Journal of internet commerce
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Operations research
9
Cogent business & management
8
Electronic commerce research
8
International journal of electronic marketing and retailing : IJEMR
8
Journal of hospitality marketing & management
8
Journal of international consumer marketing
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Marketing letters : a journal of research in marketing
8
Young consumers : insight and ideas for responsible marketers
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
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ECONIS (ZBW)
11
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1
Effects of promotions on location-based social media : evidence from Foursquare
Zhang, Ke
;
Pelechrinis, Konstantinos
;
Lappas, Theodoros
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
1
,
pp. 36-65
Persistent link: https://www.econbiz.de/10011848494
Saved in:
2
Consumer attitudes toward human-like avatars in advertisements : the effect of category knowledge and imagery
Gammoh, Bashar S.
;
Jiménez, Fernando R.
;
Wergin, Rand
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 325-348
Persistent link: https://www.econbiz.de/10011884530
Saved in:
3
The effectiveness of contextual competitive targeting in conjunction with promotional incentives
Song, Yiping
;
Phang, Chee Wei
;
Yang, Shuai
;
Luo, Xueming
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 349-385
Persistent link: https://www.econbiz.de/10011884539
Saved in:
4
Effect of online review chunking on product attitude : the moderating role of motivation to think
Pang, Jun
;
Qiu, Lingyun
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
3
,
pp. 355-383
Persistent link: https://www.econbiz.de/10011497352
Saved in:
5
How trending status and online ratings affect prices of homogeneous products
Kocas, Cenk
;
Akkan, Can
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
3
,
pp. 384-407
Persistent link: https://www.econbiz.de/10011497353
Saved in:
6
Carefulness matters : consumer responses to short message service advertising
Tseng, Fan-Chen
;
Teng, Ching-I
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
4
,
pp. 525-550
Persistent link: https://www.econbiz.de/10011550943
Saved in:
7
Beyond the credibility of electronic word of mouth : exploring eWOM adoption on social networking sites from affective and curiosity perspectives
Fang, Yu-hui
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 67-101
Persistent link: https://www.econbiz.de/10010360056
Saved in:
8
Search engine advertising effectiveness in a multimedia campaign
Zenetti, German
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
Saved in:
9
Enhancing targeted advertising with social context endorsement
Li, Yung-Ming
;
Lin, Lienfa
;
Chiu, Shih-Wen
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
1
,
pp. 99-128
Persistent link: https://www.econbiz.de/10011433888
Saved in:
10
Helpfulness of online product reviews as seen by consumers : source and content features
Li, Mengxiang
;
Huang, Liqiang
;
Tan, Chuan-hoo
;
Wei, Kwok Kee
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
4
,
pp. 101-136
Persistent link: https://www.econbiz.de/10009767389
Saved in:
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