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~isPartOf:"International journal of electronic customer relationship management : IJECRM"
~isPartOf:"Journal of service management"
~isPartOf:"Marketing intelligence & planning"
~subject:"Customer satisfaction"
~subject:"Einzelhandel"
~subject:"Social web"
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Search: subject_exact:"Beziehungsmanagement"
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Customer satisfaction
Einzelhandel
Social web
Beziehungsmarketing
343
Relationship marketing
343
Consumer behaviour
138
Konsumentenverhalten
138
Kundenzufriedenheit
88
Dienstleistungsqualität
75
Service quality
75
E-commerce
46
Social Web
46
Electronic Commerce
45
Customer integration
39
Kundenintegration
39
Brand management
38
Markenführung
38
Brand image
29
Internet marketing
29
Markenimage
29
Online-Marketing
29
Brand
26
Markenartikel
25
Customer value
24
Kundenwert
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customer relationship management
23
Confidence
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Online retailing
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Online-Handel
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Vertrauen
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20
Marketing management
20
Marketingmanagement
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Service industry
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CRM
18
Betriebliche Wertschöpfung
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Customer experience
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Services
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143
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Aksoy, Lerzan
3
Muhammad Anshari
3
Ponsignon, Frederic
3
Al-nassar, Bilal Ali Yaseen
2
Bang, Nguyen
2
Buoye, Alexander
2
Edvardsson, Bo
2
Hammedi, Wafa
2
Kandampully, Jay
2
Keiningham, Timothy
2
Malthouse, Edward C.
2
Meyer, Anton
2
Mohammad Nabil Almunawar
2
Sohn, Changsoo
2
Tronvoll, Bård
2
Xu, Yingzi
2
Abratt, Russell
1
Abu-Shanab, Emad
1
Agrawal, Shiv Ratan
1
Ahmed, Riaz Uddin
1
Ahmed, Waqar
1
Al-Wugayan, Adel A. A.
1
Alas, Y.
1
Albrecht, Carmen-Maria
1
Alhawari, Samer
1
Alkire, Linda
1
Allsopp, Jason
1
Anshari, M.
1
Arbore, Alessandro
1
Arsalan Najmi
1
Atchariyachanvanich, Kanokwan
1
Bacon, Scott D.
1
Baral, Pramis
1
Bartsch, Silke
1
Batat, Wided
1
Bellamkonda, Raja Shekhar
1
Benoit, Sabine
1
Bhardwaj, Renu
1
Bilstein, Nicola
1
Birgelen, Marcel van
1
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International journal of electronic customer relationship management : IJECRM
Journal of service management
Marketing intelligence & planning
Journal of retailing and consumer services
415
Journal of business research : JBR
260
International journal of hospitality management
146
The journal of services marketing
129
Industrial marketing management : the international journal for industrial and high-tech firms
74
Journal of hospitality marketing & management
74
The service industries journal
73
Journal of strategic marketing
67
Journal of travel and tourism marketing
64
Cogent business & management
61
Journal of retailing
59
International journal of contemporary hospitality management
58
Tourism management : research, policies, practice
58
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
54
Asia Pacific journal of marketing and logistics
52
Journal of the Academy of Marketing Science
52
The international review of retail, distribution and consumer research
52
Services marketing quarterly
51
The journal of product & brand management
51
Service business
50
International journal of internet marketing and advertising : IJIMA
49
Journal of service research : JSR
49
The journal of business & industrial marketing
47
Psychology & marketing
46
International journal of retail & distribution management
42
International journal of electronic marketing and retailing : IJEMR
41
Journal of marketing
40
The journal of brand management : an international journal
40
International journal of retail and distribution management
37
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
37
The TQM journal : the international review of organizational improvement
37
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
International journal of business information systems : IJBIS
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
SpringerLink / Bücher
35
The international journal of bank marketing : IJBM
34
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ECONIS (ZBW)
143
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1
Brand community formation in service management : lessons from the sport industry
Heere, Bob
;
Lock, Daniel
;
Cooper, Danielle
- In:
Journal of service management
35
(
2024
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10014456580
Saved in:
2
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
3
Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.
;
Verma, Megha
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
Saved in:
4
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
5
How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
Saved in:
6
Making the customer experience journey more hedonic in a traditionally utilitarian service context : a case study
Ponsignon, Frédéric
- In:
Journal of service management
34
(
2023
)
2
,
pp. 294-315
Persistent link: https://www.econbiz.de/10014337953
Saved in:
7
Bridging two tales of engagement : a meta-analytic review of employee engagement and customer engagement in service contexts
Michel, Eric J.
;
Lindsey-Hall, Kristina K.
;
Kepes, Sven
; …
- In:
Journal of service management
34
(
2023
)
5
,
pp. 843-866
Persistent link: https://www.econbiz.de/10014456476
Saved in:
8
A meta-analysis of the impact of customer mistreatment on service employees' affective, attitudinal and behavioral outcomes
Wu, Yu
;
Groth, Markus
;
Zhang, Kaixin
;
Minbashian, Amirali
- In:
Journal of service management
34
(
2023
)
5
,
pp. 896-940
Persistent link: https://www.econbiz.de/10014456504
Saved in:
9
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
10
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
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