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~isPartOf:"International journal of electronic customer relationship management : IJECRM"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Customer satisfaction"
~subject:"Vietnam"
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Search: subject:"Brand equity"
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Customer satisfaction
Vietnam
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Hock, Stefan J.
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Mafael, Alexander
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Nguyen Phuc Nguyen
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Raithel, Sascha
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Tran Thi Kim Phuong
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International journal of electronic customer relationship management : IJECRM
Journal of the Academy of Marketing Science
Journal of business research : JBR
7
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4
Journal of retailing and consumer services
4
International journal of hospitality management
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of hospitality and tourism insights
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The journal of product & brand management
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The journal of services marketing
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Administrative Sciences : open access journal
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European journal of marketing : EJM
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Global business review
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of hospitality marketing & management
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Journal of promotion management : innovations in planning and applied research
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Journal of risk and financial management : JRFM
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Pakistan journal of commerce and social sciences
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The journal of brand management : an international journal
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Tourism management : research, policies, practice
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Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
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Amfiteatru economic : an economic and business research periodical
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Asian Academy of Management journal : AAMJ
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Australasian marketing journal
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Business ethics, the environment & responsibility
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Country of origin effect : looking back and moving forward
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Dutch journal of finance and management
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EuroMed journal of management
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of bank marketing
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International journal of business and economics
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International journal of business competition and growth : IJBCG
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International journal of business excellence
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ECONIS (ZBW)
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1
Managing customer satisfaction after a product recall : the joint role of remedy,
brand
equity
, and severity
Mafael, Alexander
;
Raithel, Sascha
;
Hock, Stefan J.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 174-194
Persistent link: https://www.econbiz.de/10012819750
Saved in:
2
Do customer equity drivers affect customer relationship quality and customer relational outcomes in banking?
Al-Wugayan, Adel A. A.
- In:
International journal of electronic customer …
13
(
2021
)
1
,
pp. 1-29
Persistent link: https://www.econbiz.de/10012598021
Saved in:
3
The effect of social media communication on
brand
equity
through Facebook : evidence from CGV Cinemas, Vietnam
Tran Trung Vinh
;
Tran Thi Kim Phuong
;
Vo Thi Quynh Nga
; …
- In:
International journal of electronic customer …
12
(
2019
)
2
,
pp. 143-166
Persistent link: https://www.econbiz.de/10012253359
Saved in:
4
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
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