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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of the Academy of Marketing Science"
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Search: subject:"branding"
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Brand management
204
Markenführung
204
Consumer behaviour
147
Konsumentenverhalten
147
Brand image
115
Markenimage
115
Brand
66
Beziehungsmarketing
63
Markenartikel
63
Relationship marketing
63
Hotel industry
43
Hotellerie
43
Social Web
28
Social web
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Customer satisfaction
27
Kundenzufriedenheit
27
Internet marketing
26
Online-Marketing
26
Dienstleistungsqualität
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Service quality
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Marketing management
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Marketingmanagement
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Viral marketing
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King, Ceridwyn
7
Ahn, Jiseon
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Han, Heesup
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Keller, Kevin Lane
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Xiong, Lina
4
Back, Ki-Joon
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Bayus, Barry L.
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Homburg, Christian
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Jang, Soocheong
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Kang, Juhee
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Han, Sung Ho
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Heinberg, Martin
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International journal of electronic marketing and retailing : IJEMR
International journal of hospitality management
Journal of the Academy of Marketing Science
Journal of business research : JBR
626
The journal of brand management : an international journal
585
The journal of product & brand management
392
SpringerLink / Bücher
374
Journal of retailing and consumer services
294
European journal of marketing : EJM
148
Psychology & marketing
122
Springer eBook Collection
115
Marketing intelligence & planning
113
Industrial marketing management : the international journal for industrial and high-tech firms
111
Journal of marketing communications
109
Journal of marketing management : MM
109
Journal of strategic marketing
109
Asia Pacific journal of marketing and logistics
106
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
99
The IUP journal of brand management : IJBRM
95
Innovatives Markenmanagement
88
Journal of marketing
83
Research
79
Marketing letters : a journal of research in marketing
75
Journal of advertising research
72
Journal of promotion management : innovations in planning and applied research
72
International journal of internet marketing and advertising : IJIMA
68
Journal of international consumer marketing
68
Journal of promotion management : JPM
68
NBER working paper series
68
Tourism management : research, policies, practice
68
Journal of fashion marketing and management
67
International journal of advertising : the review of marketing communications
66
Working paper / National Bureau of Economic Research, Inc.
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Journal of travel and tourism marketing
63
Cogent business & management
62
International marketing review
62
Journal of marketing management : JMM ; journal of the Academy of Marketing
62
NBER Working Paper
61
Qualitative market research : an international journal
61
Business horizons
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ECONIS (ZBW)
217
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1
Once they've been there, they like to share : capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores
Henkel, Laura
;
Toporowski, Waldemar
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1284-1304
Persistent link: https://www.econbiz.de/10014446663
Saved in:
2
Disposal-based scarcity : how overstock reduction methods influence consumer brand perceptions and evaluations
Oanh Dinh Yen Nguyen
;
Bucic, Tania
;
Ngo, Liem Viet
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1305-1326
Persistent link: https://www.econbiz.de/10014446668
Saved in:
3
How has the effect of brand personality on customer-based brand equity changed over time? : longitudinal evidence from a panel data set spanning 18 years
Luffarelli, Jonathan
;
Delre, Sebastiano A.
;
Landgraf, Polina
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 598-616
Persistent link: https://www.econbiz.de/10014251247
Saved in:
4
An empirical study of scarcity marketing strategies : limited-time products with umbrella
branding
in the beer market
Ishihara, Masakazu
;
Kwon, Minjung
;
Mizuno, Makoto
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1327-1350
Persistent link: https://www.econbiz.de/10014446679
Saved in:
5
Managing customer satisfaction after a product recall : the joint role of remedy, brand equity, and severity
Mafael, Alexander
;
Raithel, Sascha
;
Hock, Stefan J.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 174-194
Persistent link: https://www.econbiz.de/10012819750
Saved in:
6
CEO narcissism, brand acquisition and disposal, and stock returns
Cao, Zixia
;
Xu, Kehan
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 777-799
Persistent link: https://www.econbiz.de/10013389275
Saved in:
7
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
8
How does ritualistic service increase brand evangelism through E2C interaction quality and memory? : the moderating role of social phobia
Shang, Yuanyuan
;
Li, Fangxuan
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457798
Saved in:
9
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
10
A win-win situation : enhancing sharing economy platform brand equity by engaging business owners in CSR using gamification
Alibakhshi, Setareh
;
Seyyedamiri, Nader
;
Nazarian, Alireza
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457845
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