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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Internet marketing"
~subject:"Viral marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Internet marketing
Viral marketing
E-commerce
166
Electronic Commerce
166
Online retailing
74
Online-Handel
74
Consumer behaviour
65
Konsumentenverhalten
65
Online-Marketing
53
Social Web
39
Social web
39
Digitalisierung
28
Digitization
28
Einzelhandel
27
Retail trade
27
Internet
26
Beziehungsmarketing
24
Relationship marketing
24
Confidence
20
Vertrauen
20
Website
20
e-commerce
19
Customer satisfaction
18
Kundenzufriedenheit
18
Digital platform
16
Digitale Plattform
16
Dienstleistungsqualität
14
Innovation
14
Service quality
14
USA
14
Virales Marketing
14
United States
13
Information technology
11
Informationstechnik
11
Technischer Fortschritt
11
Technological change
11
consumer behaviour
11
China
10
Digital economy
10
online shopping
10
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57
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Aufsatz in Zeitschrift
Article in journal
57
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2
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2
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1
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English
57
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Roblek, Vasja
2
Abou-Elgheit, Emad
1
Acharyulu, G. V. R. K.
1
Agah, Arvin
1
Ahammad, Mohammad F.
1
Akrimi, Yosra
1
Al-Adwan, Ahmad Samed
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Alhorani, Alaa
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Amarullah, Dudi
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Amatulli, Cesare
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Amirkhanpour, Monaliz
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Angriawan, Arifin
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Araujo, Priscila Graziele
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Atkins, Kelly Green
1
Bachnik, Katarzyna
1
Barnett, Vanessa
1
Beaumont, Jon
1
Becerra, Enrique P.
1
Bertoncelj, Andrej
1
Bueno, Ricardo Luiz Pereira
1
Cappiello, Giuseppe
1
Casteel, Patrick J.
1
Cazier, Joseph A.
1
Chen, Alex Fei-long
1
Cheng, Julian Ming Sung
1
Colella, Giuseppe
1
Comley, Pete
1
Constantinides, Efthymios
1
Cuesta-Valiño, Pedro
1
Divakaran, Pradeep Kumar Ponnamma
1
Domenech, Josep
1
Donthu, Naveen
1
Elsaid, Abdel Moneim M. K.
1
Erdmann, Anett
1
García-Henche, Blanca
1
Graham, Kathryn
1
Groß, Michael
1
Gröne, Florian
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Guillory, Monica D.
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International journal of electronic marketing and retailing : IJEMR
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
Technological forecasting & social change : an international journal
Journal of retailing and consumer services
46
Journal of business research : JBR
43
International journal of internet marketing and advertising : IJIMA
32
Journal of management information systems : JMIS
32
Information systems research : ISR
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Journal of internet commerce
21
Electronic commerce research
20
International journal of hospitality management
19
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
International journal of business information systems : IJBIS
15
Industrial marketing management : the international journal for industrial and high-tech firms
14
International journal of e-business research : an official publication of the Information Resources Management Association
14
Journal of electronic commerce research : JECR
14
Journal of travel and tourism marketing
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of contemporary hospitality management
10
International journal of electronic business
10
International journal of electronic commerce : IJEC
10
International journal of retail & distribution management
10
Journal of organizational computing and electronic commerce
10
Marketing science
10
Electronic markets : the international journal on networked business
9
International journal of electronic customer relationship management : IJECRM
9
Journal of marketing research : JMR
9
Journal of the Academy of Marketing Science
9
Management information systems : mis quarterly
9
Electronic commerce research and applications
8
Global business review
8
International journal of industrial organization
8
International journal of technology marketing : IJTMkt
8
Journal of hospitality marketing & management
8
Journal of open innovation : technology, market, and complexity
8
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ECONIS (ZBW)
57
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1
Digital luxury retailing and the COVID-19 pandemic : a qualitative study
Colella, Giuseppe
;
Amatulli, Cesare
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 157-189
Persistent link: https://www.econbiz.de/10013255647
Saved in:
2
How e-WOM influences consumers' purchase intention towards private label brands on e-commerce platforms : investigation through IAM (Information Adoption Model) and ELM (Elaboratio...
Kumar, Sumit
;
Prakash, Gyan
;
Gupta, Bhumika
;
Cappiello, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014326519
Saved in:
3
How trust and perceived risk create consumer purchase intention in the context of e-commerce : moderation role of eWOM
Amarullah, Dudi
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10014310000
Saved in:
4
Student evaluation of online learning during the COVID-19 pandemic
Szopiński, Tomasz
;
Bachnik, Katarzyna
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013204885
Saved in:
5
Word of mouth and digitalization in small retailers : tradition, authenticity, and change
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013334980
Saved in:
6
Going online : forecasting the impact of websites on productivity and market structure
Rizov, Marian
;
Vecchi, Michela
;
Domenech, Josep
- In:
Technological forecasting & social change : an …
184
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013541833
Saved in:
7
An exploration of online marketplace quality dimension and relationship with purchase intention : the mediating roles of trust and e-WOM
Ranjan, Priyadarshi
;
Acharyulu, G. V. R. K.
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10014309992
Saved in:
8
From my perspective : staying unchanneled
Phillips, Fred
- In:
Technological forecasting & social change : an …
168
(
2021
),
pp. 1-3
Persistent link: https://www.econbiz.de/10012802371
Saved in:
9
Digital inbound marketing : measuring the economic performance of grocery e-commerce in Europe and the USA
Erdmann, Anett
;
Ponzoa, José M.
- In:
Technological forecasting & social change : an …
162
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012665481
Saved in:
10
The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
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