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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Luxury goods"
~subject:"Online-Handel"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference proceedings"
~type_genre:"Marktinformation"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Experiment
Luxury goods
Online-Handel
Service quality
Consumer behaviour
663
Konsumentenverhalten
663
Einzelhandel
176
Retail trade
176
Online retailing
141
Beziehungsmarketing
140
Relationship marketing
140
Brand management
106
Markenführung
106
Customer satisfaction
81
Kundenzufriedenheit
81
Internet marketing
80
Online-Marketing
80
E-commerce
76
Electronic Commerce
76
Social Web
67
Social web
67
Markenimage
65
Dienstleistungsqualität
64
Brand
49
Markenartikel
47
Viral marketing
46
Virales Marketing
46
Emotion
43
Preismanagement
40
Pricing strategy
40
Advertising effects
35
Werbewirkung
35
Confidence
34
Distribution channel
34
Marketing management
34
Marketingmanagement
34
Vertrauen
34
Vertriebsweg
34
Sales promotion
29
Verkaufsförderung
29
USA
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171
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Article
277
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Article in journal
Article
Aufsatz in Zeitschrift
Conference proceedings
Marktinformation
Non-commercial literature
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English
277
Author
All
Breugelmans, Els
4
Campo, Katia
3
Grewal, Dhruv
3
Kim, Kyung Hoon
3
Ko, Eunju
3
Lamey, Lien
3
Melis, Kristina
3
Roggeveen, Anne L.
3
Vescovi, Tiziano
3
Aiello, Gaetano
2
Al-Adwan, Ahmad Samed
2
Algharabat, Raed S.
2
Bae, Joonheui
2
Baskin, Ernest
2
Bhatnagar, Amit
2
Blut, Markus
2
Bodur, H. Onur
2
Brady, Michael K.
2
Calantone, Roger J.
2
Chandra, Bibhas
2
Checchinato, Francesca
2
Chiang, Jeongwen
2
Choi, Sunmee
2
Di Fatta, Davide
2
Disegna, Marta
2
Dominici, Gandolfo
2
Donvito, Raffaele
2
Evanschitzky, Heiner
2
Gauri, Dinesh Kumar
2
Ghaffar, Abdul
2
Gustafsson, Anders
2
Haruvy, Ernan
2
Heiens, Richard A.
2
Hult, G. Tomas M.
2
Islam, Tahir
2
Jin, Liyin
2
Jindal, Rupinder P.
2
Konuş, Umut
2
Kumar, Sumit
2
Mattila, Pekka
2
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Published in...
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International journal of electronic marketing and retailing : IJEMR
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing
Journal of retailing and consumer services
798
Journal of business research : JBR
783
International journal of hospitality management
311
The journal of product & brand management
281
The journal of brand management : an international journal
241
Psychology & marketing
218
Asia Pacific journal of marketing and logistics
172
The journal of services marketing
138
Cogent business & management
135
Journal of travel and tourism marketing
134
International journal of consumer studies
123
Journal of hospitality marketing & management
120
Journal of international consumer marketing
118
International journal of contemporary hospitality management
117
European journal of marketing : EJM
115
International journal of retail & distribution management
108
Journal of fashion marketing and management
105
Journal of internet commerce
103
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
102
Journal of marketing communications
102
Marketing intelligence & planning
96
Management science : journal of the Institute for Operations Research and the Management Sciences
94
The international review of retail, distribution and consumer research
93
Tourism management : research, policies, practice
93
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
92
Journal of consumer research : JCR ; an interdisciplinary bimonthly
92
The service industries journal
92
International journal of internet marketing and advertising : IJIMA
89
Journal of marketing
89
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
88
Journal of strategic marketing
88
Journal of the Academy of Marketing Science
88
Electronic commerce research
85
The journal of consumer marketing
85
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
82
Journal of marketing research : JMR
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
Journal of global marketing
79
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ECONIS (ZBW)
277
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1
Comparison of the consumers' need for touch in terms of high-touch and low-touch products in online and offline retail stores
Atilgan, Kalender Özcan
;
Bayindir, Murat
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 23-38
Persistent link: https://www.econbiz.de/10014309994
Saved in:
2
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
3
Shopping orientations and its influence on online purchase intention : a study of young adults
Meppurath, Daly Paulose
;
Varghese, Roshna
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 105-135
Persistent link: https://www.econbiz.de/10012695462
Saved in:
4
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
5
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
6
Where you live matters : the impact of offline retail density on mobile shopping app usage
Cui, Xuebin
;
Zhu, Ting
;
Chen, Yubo
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10014527073
Saved in:
7
"From fail to prevail" : how a salesperson's communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal
Luo, Jieqiong
;
Yoo, Je Eun
;
Park, Jeong Eun
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 231-252
Persistent link: https://www.econbiz.de/10014511630
Saved in:
8
Affective adoption of new grocery shopping modes through cultural change acceptance, consumer learning, and other means of persuasion
Thomas-Francois, Kimberly
;
Somogyi, Simon
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 323-338
Persistent link: https://www.econbiz.de/10012669842
Saved in:
9
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
10
Brand equity : a systematic literature review
Alefpour Tarakameh, Maryam
;
Nasiri, Sepideh
;
Ansari, …
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 412-433
Persistent link: https://www.econbiz.de/10014440785
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