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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Internet marketing"
~subject:"Internet"
~type_genre:"Article in journal"
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Search: subject_exact:"Mundpropaganda"
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Subject
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Internet marketing
Internet
Viral marketing
134
Virales Marketing
134
Social Web
84
Social web
84
Consumer behaviour
77
Konsumentenverhalten
77
Online-Marketing
70
Online retailing
41
Online-Handel
41
E-commerce
30
Electronic Commerce
30
online reviews
25
word of mouth
25
social media
22
user-generated content
17
Advertising effects
14
Werbewirkung
14
Data Mining
13
Data mining
13
Personalisierung
13
Personalization
13
Beziehungsmarketing
12
Relationship marketing
12
Advertising
10
Social network
10
Social relations
10
Soziale Beziehungen
10
Soziales Netzwerk
10
Werbung
10
electronic word of mouth
10
advertising
9
eWOM
9
Confidence
8
Customer integration
8
Kundenintegration
8
Vertrauen
8
online word of mouth
8
Customer satisfaction
7
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Undetermined
50
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Article
74
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Article in journal
Aufsatz in Zeitschrift
74
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English
74
Author
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Fossen, Beth L.
3
Gopinath, Shyam
3
Schweidel, David A.
3
Bapna, Ravi
2
Duan, Wenjing
2
Godes, David
2
Hosanagar, Kartik
2
Lambrecht, Anja
2
Ofek, Elie
2
Proserpio, Davide
2
Tan, Yong
2
Tucker, Catherine
2
Wang, Xin
2
Zhang, Jie Jennifer
2
Acharyulu, G. V. R. K.
1
Agarwal, Ritu
1
Ahmed, Aun
1
Akrimi, Yosra
1
Al-Adwan, Ahmad Samed
1
Albuquerque, Paulo
1
Alhorani, Alaa
1
Amarullah, Dudi
1
Amritesh
1
Araujo, Priscila Graziele
1
Aslam, Faheem
1
Averbeck, Joshua M.
1
Awan, Tahir Mumtaz
1
Barbosa, Belem
1
Bardhan, Indranil R.
1
Bart, Yakov
1
Bendle, Neil T.
1
Boh, Wai Fong
1
Bueno, Ricardo Luiz Pereira
1
Burtch, Gordon
1
Cao, Zike
1
Carson, Steve
1
Chae, Inyoung
1
Chan, Tat
1
Chatow, Udi
1
Che, Hai
1
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Published in...
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International journal of electronic marketing and retailing : IJEMR
Journal of management information systems : JMIS
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
74
International journal of hospitality management
45
Journal of retailing and consumer services
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
International journal of internet marketing and advertising : IJIMA
38
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
31
Journal of marketing communications
31
Tourism management : research, policies, practice
30
Information systems research : ISR
28
Electronic commerce research
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
International journal of advertising : the review of marketing communications
19
International journal of contemporary hospitality management
19
Journal of hospitality marketing & management
19
Journal of internet commerce
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
Journal of electronic commerce research : JECR
16
Journal of marketing
16
International journal of advertising : the quarterly review of marketing communications
15
Journal of travel and tourism marketing
15
Journal of promotion management : innovations in planning and applied research
14
Psychology & marketing
14
Journal of advertising research
13
The journal of product & brand management
13
European journal of marketing : EJM
12
International journal of consumer studies
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of technology marketing : IJTMkt
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
International journal of electronic commerce : IJEC
10
Cogent business & management
9
Journal of the Academy of Marketing Science
9
Marketing letters : a journal of research in marketing
9
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ECONIS (ZBW)
74
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74
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1
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
2
Product recommendation and consumer search
Choudhary, Vidyanand
;
Zhang, Zhe
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 752-777
Persistent link: https://www.econbiz.de/10014365151
Saved in:
3
Impact of bot involvement in an incentivized blockchain-based online social media platform
Delkhosh, Fatemeh
;
Gopal, Ram
;
Patterson, Raymond A.
; …
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 778-806
Persistent link: https://www.econbiz.de/10014365155
Saved in:
4
How trust and perceived risk create consumer purchase intention in the context of e-commerce : moderation role of eWOM
Amarullah, Dudi
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10014310000
Saved in:
5
Dynamic pricing with online reviews
Shin, Dongwook
;
Vaccari, Stefano
;
Zeevi, Assaf
- In:
Management science : journal of the Institute for …
69
(
2023
)
2
,
pp. 824-845
Persistent link: https://www.econbiz.de/10014294230
Saved in:
6
The effects of online review platforms on restaurant revenue, consumer learning, and welfare
Fang, Limin
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8116-8143
Persistent link: https://www.econbiz.de/10014279966
Saved in:
7
Interactive websites of e-malls instigate intentions to generate e-WoM
Awan, Tahir Mumtaz
;
Latif, Tayyaba
;
Aslam, Faheem
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10014309741
Saved in:
8
Social media communication and consumer decision making : an empirical perspective
Sangwan, Sumit
;
Sharma, Supran Kumar
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10014309987
Saved in:
9
An exploration of online marketplace quality dimension and relationship with purchase intention : the mediating roles of trust and e-WOM
Ranjan, Priyadarshi
;
Acharyulu, G. V. R. K.
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10014309992
Saved in:
10
Effects of online crowds on self-disclosure behaviors in online reviews : a multidimensional examination
Choi, HanByeol Stella
;
Oh, Wonseok
;
Kwak, Chanhee
;
Lee, …
- In:
Journal of management information systems : JMIS
39
(
2022
)
1
,
pp. 218-246
Persistent link: https://www.econbiz.de/10013365321
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