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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~person:"Amritesh"
~person:"Bapna, Ravi"
~person:"Chatow, Udi"
~subject:"Internet marketing"
~subject:"Internet"
~type_genre:"Article in journal"
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Search: subject_exact:"Mundpropaganda"
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Internet marketing
Internet
Online-Marketing
3
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Virales Marketing
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Anreiz
2
Experiment
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Incentives
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Leistungsanreiz
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Online-Handel
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Performance incentive
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eWOM
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online reviews
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Consumer behaviour
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Feldforschung
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Information behaviour
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conflict monitoring
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dual-process models
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elaboration likelihood model
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electronic word of mouth
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financial incentives
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information processing
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intrinsic motivation
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mechanism design
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online incentives
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Amritesh
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Ofek, Elie
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Tan, Yong
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Zhang, Jie Jennifer
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International journal of electronic marketing and retailing : IJEMR
Journal of management information systems : JMIS
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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1
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
2
Impact of incentive mechanism in online referral programs : evidence from randomized field experiments
Jung, Jaehwuen
;
Bapna, Ravi
;
Gupta, Alok
;
Sen, Soumya
- In:
Journal of management information systems : JMIS
38
(
2021
)
1
,
pp. 59-81
Persistent link: https://www.econbiz.de/10012500151
Saved in:
3
Stimulating online reviews by combining financial incentives and social norms
Burtch, Gordon
;
Hong, Yili
;
Bapna, Ravi
;
Griskevicius, …
- In:
Management science : journal of the Institute for …
64
(
2018
)
5
,
pp. 2065-2082
Persistent link: https://www.econbiz.de/10011873959
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