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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Internet marketing"
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Search: subject:"MARKETING"
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Internet marketing
Consumer behaviour
373
Konsumentenverhalten
373
Beziehungsmarketing
225
Relationship marketing
225
Online-Marketing
214
Brand management
181
Markenführung
181
Social Web
164
Social web
164
Marketing management
124
Marketingmanagement
124
Brand image
114
Markenimage
114
Advertising effects
96
Werbewirkung
96
Viral marketing
93
Virales Marketing
93
Advertising
80
Werbung
80
Online retailing
78
Online-Handel
78
Customer satisfaction
77
Kundenzufriedenheit
77
USA
76
United States
74
Brand
71
Markenartikel
71
Marketing
70
E-commerce
69
Electronic Commerce
69
social media
53
Einzelhandel
49
Retail trade
49
Lieferantenmanagement
48
Supplier relationship management
48
Dienstleistungsqualität
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Katona, Zsolt
4
Loureiro, Sandra Maria Correia
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Wilbur, Kenneth C.
4
Gordon, Brett R.
3
Jerath, Kinshuk
3
Kannan, P. K.
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Narayanan, Sridhar
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Sarmento, Eduardo Moraes
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Shin, Jiwoong
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Stephen, Andrew T.
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Al-Adwan, Ahmad Samed
2
Becker, Maren
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Bleier, Alexander
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Brooks, Gillian
2
Cazier, Joseph A.
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Donthu, Naveen
2
Feng, Yang
2
Goldsmith, Ronald E.
2
Grewal, Dhruv
2
Guerreiro, João Pedro Silva Martins
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Guillory, Monica D.
2
Hazari, Sunil
2
Heiens, Richard A.
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Herhausen, Dennis
2
Hou, Jianwei
2
Ibrahim, Blend
2
Janakiraman, Ramkumar
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Kim, Eunyoung
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Kim, Mikyoung
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Kishore, Amit
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Moe, Wendy W.
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2
Reinartz, Werner J.
2
Rita, Paulo
2
Roblek, Vasja
2
Schweidel, David A.
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International journal of electronic marketing and retailing : IJEMR
Journal of marketing
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
183
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
International journal of advertising : the review of marketing communications
119
Journal of advertising research
114
Journal of marketing communications
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
SpringerLink / Bücher
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Information systems research : ISR
86
International journal of hospitality management
86
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
78
Tourism management : research, policies, practice
77
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Springer eBook Collection
64
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
47
Marketing intelligence & planning
47
International journal of contemporary hospitality management
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
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ECONIS (ZBW)
214
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214
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1
Revenue generation through influencer
marketing
Beichert, Maximilian
;
Bayerl, Andreas
;
Goldenberg, Jacob
; …
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
4
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
5
(Over)eating with our eyes : an examination of mukbang influencer
marketing
and consumer engagement with food brands
Dam, Linda
;
Basaran Borsai, Anne Marie
;
Burroughs, Benjamin
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 227-251
Persistent link: https://www.econbiz.de/10014447612
Saved in:
6
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
7
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
8
A comparison of lifestyle
marketing
and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
Saved in:
9
What holds attention? : linguistic drivers of engagement
Berger, Jonah
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 793-809
Persistent link: https://www.econbiz.de/10014325449
Saved in:
10
A strategic framework for non-intrusive mobile
marketing
campaigns
Mittal, Saurabh
;
Kumar, Vikas
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10013255653
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