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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of marketing management : MM"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Virtual community"
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Konsumentenverhalten
Social Web
132
Social web
132
Consumer behaviour
70
Internet marketing
60
Online-Marketing
60
Viral marketing
34
Virales Marketing
34
social media
34
Brand management
31
Markenführung
31
Beziehungsmarketing
26
Relationship marketing
26
E-commerce
23
Electronic Commerce
23
Online retailing
20
Online-Handel
20
Brand image
13
Markenimage
13
Confidence
12
Social network
12
Soziales Netzwerk
12
Vertrauen
12
Internet
11
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10
Virtuelle Realität
10
Customer integration
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Kundenintegration
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USA
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trust
8
Customer satisfaction
7
Einzelhandel
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Facebook
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Kundenzufriedenheit
7
Marketing management
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Marketingmanagement
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Retail trade
7
Web 2.0 technologies
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Web 2.0-Technologien
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Al-Adwan, Ahmad Samed
2
Denegri-Knott, Janice
2
Dessart, Laurence
2
Golf-Papez, Maja
2
Hazari, Sunil
2
Molesworth, Mike
2
Sethna, Beheruz N.
2
Veer, Ekant
2
Abou-Elgheit, Emad
1
Ahamed, A. F. M. Jalal
1
Ahmed, Aun
1
Akoijam, Sunildro L. S.
1
Al Mamun, Md.
1
Alhorani, Alaa
1
Amritesh
1
Andrews, Lynda
1
Araujo, Priscila Graziele
1
Arroyo, Pilar
1
Aruan, Daniel Tumpal Hamonangan
1
Arvidsson, Adam
1
Barbosa, Belem
1
Belanche, Daniel
1
Bergiel, Blaise
1
Bertoncelj, Andrej
1
Bianchi, Constanza
1
Bourlakis, Michael
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1
Brown, Cheryl O.
1
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1
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1
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1
Carrete-Lucero, Lorena de la Paz
1
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Castillo, Gricel
1
Chapa, Sindy
1
Chauhan, Sandeep
1
Chen, Lihong
1
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International journal of electronic marketing and retailing : IJEMR
Journal of marketing management : MM
Journal of business research : JBR
197
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Technological forecasting & social change : an international journal
61
The journal of product & brand management
56
Journal of marketing communications
47
Journal of promotion management : innovations in planning and applied research
47
Journal of internet commerce
44
International journal of advertising : the review of marketing communications
43
International journal of consumer studies
39
Psychology & marketing
38
Journal of electronic commerce research : JECR
37
The journal of brand management : an international journal
36
Cogent business & management
33
Journal of management information systems : JMIS
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
Electronic commerce research
30
Information systems research : ISR
30
International journal of hospitality management
29
International journal of technology marketing : IJTMkt
29
Tourism management : research, policies, practice
29
International journal of electronic commerce : IJEC
28
Journal of marketing
27
Journal of travel and tourism marketing
27
Asia Pacific journal of marketing and logistics
26
Journal of fashion marketing and management
26
International journal of business information systems : IJBIS
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
Marketing intelligence & planning
25
Young consumers : insight and ideas for responsible marketers
25
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of hospitality marketing & management
22
International journal of contemporary hospitality management
21
International journal of e-business research : an official publication of the Information Resources Management Association
21
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ECONIS (ZBW)
70
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1
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
2
Understanding consumer adoption and actual usage of digital payment instruments : comparison between Generation Y and Generation Z
Fadhilah, Irfan
;
Aruan, Daniel Tumpal Hamonangan
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 39-60
Persistent link: https://www.econbiz.de/10014309995
Saved in:
3
Factors influencing consumer intention to use social commerce
Shoheib, Zaki
;
Shanab, Emad A. Abu
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 61-86
Persistent link: https://www.econbiz.de/10014309998
Saved in:
4
Impact of social media marketing on purchasing intentions of luxury brands : the case of millennial consumers in the UAE
John, Ansey
;
Pujari, Vijay
;
Majumdar, Sudipa
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014310039
Saved in:
5
To buy or not to buy : factors influencing online purchase intention across clothing and apparel, consumer electronics and personal care products
Akoijam, Sunildro L. S.
;
Mazumder, Sultana B. A.
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 294-312
Persistent link: https://www.econbiz.de/10014310042
Saved in:
6
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
7
Social media communication and consumer decision making : an empirical perspective
Sangwan, Sumit
;
Sharma, Supran Kumar
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10014309987
Saved in:
8
The association between gender and occupation in a gamified purchasing environment : perspective from Kosovo and Albania
Haziri, Fortesa
;
Pagria, Ina
;
Chovancová, Miloslava
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 215-231
Persistent link: https://www.econbiz.de/10012598409
Saved in:
9
The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
Saved in:
10
Perceived diagnostics of virtual try-on technologies and attitudes toward men's suits
Nam, Changhyun
;
Kim, Young Do
- In:
International journal of electronic marketing and …
12
(
2021
)
1
,
pp. 36-51
Persistent link: https://www.econbiz.de/10012509377
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