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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Brand"
~subject:"Internet marketing"
~subject:"Online-Handel"
~subject:"Social web"
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Search: subject:"branding"
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Brand
Internet marketing
Online-Handel
Social web
Brand management
101
Markenführung
101
Consumer behaviour
73
Konsumentenverhalten
73
Brand image
56
Markenimage
56
Markenartikel
34
Beziehungsmarketing
20
Relationship marketing
20
Social Web
20
Online-Marketing
17
Advertising effects
12
Werbewirkung
12
Marketing management
11
Marketingmanagement
11
Innovation
10
Einzelhandel
7
New product development
7
Retail trade
7
Brand extension
6
Markentransfer
6
Online retailing
6
Produktentwicklung
6
Customer satisfaction
5
Handelsmarke
5
India
5
Indien
5
Kundenzufriedenheit
5
Store brand
5
Viral marketing
5
Virales Marketing
5
Advertising
4
Brand equity
4
Branding
4
Confidence
4
Corporate reputation
4
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Undetermined
35
Free
3
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Article
53
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Article in journal
53
Aufsatz in Zeitschrift
53
Language
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English
53
Author
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Brasel, S. Adam
2
Chandra, Bibhas
2
Heinberg, Martin
2
Kumar, Sumit
2
Ozkaya, H. Erkan
2
Taube, Markus
2
Al-Adwan, Ahmad Samed
1
Alden, Dana
1
Ali, Omar
1
Aravindakshan, Ashwin
1
Arens, Zachary G.
1
Arroyo, Pilar
1
Barney, Jay B.
1
Barone, Michael J.
1
Baumeister, Christoph
1
Bei, Lien-ti
1
Berger, Axel
1
Bhattacharya, Sonali
1
Brady, Michael K.
1
Bucic, Tania
1
Calantone, Roger J.
1
Cao, Zixia
1
Carrete-Lucero, Lorena de la Paz
1
Castillo, Gricel
1
Chandrasekaran, Deepa
1
Chauhan, Sandeep
1
Chen, Lihong
1
Chen, Qimei
1
Dahl, Darren W.
1
Deshmukh, Siddharth
1
Diamantopoulos, Adamantios
1
Dunn, Lea
1
Ersoy, Ayse Begum
1
Fajardo, Tatiana M.
1
Fan, Xiaoping
1
Fischer, Eileen
1
Folkes, Valerie S.
1
Gandhi, Aradhana
1
Gautam, Vikas
1
Giebelhausen, Michael D.
1
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Published in...
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International journal of electronic marketing and retailing : IJEMR
Journal of the Academy of Marketing Science
Journal of business research : JBR
332
The journal of brand management : an international journal
278
The journal of product & brand management
225
Journal of retailing and consumer services
185
European journal of marketing : EJM
67
SpringerLink / Bücher
65
International journal of internet marketing and advertising : IJIMA
64
Psychology & marketing
58
Journal of marketing communications
56
Asia Pacific journal of marketing and logistics
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
54
Marketing intelligence & planning
48
Journal of promotion management : innovations in planning and applied research
47
Journal of strategic marketing
46
International journal of advertising : the review of marketing communications
45
Journal of marketing management : MM
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
42
Business horizons
41
Journal of marketing
41
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
41
Journal of promotion management : JPM
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Cogent business & management
37
Industrial marketing management : the international journal for industrial and high-tech firms
37
Journal of fashion marketing and management
37
European journal of marketing
36
International journal of hospitality management
36
Marketing letters : a journal of research in marketing
36
International journal of consumer studies
32
Journal of advertising research
32
Journal of global marketing
31
Journal of international consumer marketing
31
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
The journal of consumer marketing
30
The IUP journal of brand management : IJBRM
29
Qualitative market research : an international journal
27
Brands and branding
26
International journal of contemporary hospitality management
24
International journal of market research : JMRS ; the journal of the Market Research Society
24
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ECONIS (ZBW)
53
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1
Disposal-based scarcity : how overstock reduction methods influence consumer brand perceptions and evaluations
Oanh Dinh Yen Nguyen
;
Bucic, Tania
;
Ngo, Liem Viet
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1305-1326
Persistent link: https://www.econbiz.de/10014446668
Saved in:
2
An empirical study of scarcity marketing strategies : limited-time products with umbrella
branding
in the beer market
Ishihara, Masakazu
;
Kwon, Minjung
;
Mizuno, Makoto
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1327-1350
Persistent link: https://www.econbiz.de/10014446679
Saved in:
3
CEO narcissism, brand acquisition and disposal, and stock returns
Cao, Zixia
;
Xu, Kehan
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 777-799
Persistent link: https://www.econbiz.de/10013389275
Saved in:
4
How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu
;
Aravindakshan, Ashwin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 864-881
Persistent link: https://www.econbiz.de/10012614772
Saved in:
5
Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela
;
Ali, Omar
;
Ersoy, Ayse Begum
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Saved in:
6
Income inequality and consumer preference for private labels versus national brands
Kurt, Didem
;
Gino, Francesca
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 463-479
Persistent link: https://www.econbiz.de/10014251193
Saved in:
7
What's not to like? : negations in brand messages increase consumer engagement
Pezzuti, Todd
;
Leonhardt, James M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 675-694
Persistent link: https://www.econbiz.de/10014251257
Saved in:
8
The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude
Kristofferson, Kirk
;
Dunn, Lea
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
Saved in:
9
Impact of social media marketing on purchasing intentions of luxury brands : the case of millennial consumers in the UAE
John, Ansey
;
Pujari, Vijay
;
Majumdar, Sudipa
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014310039
Saved in:
10
Pay attention, please! Person brand building in organized online attention economies
Smith, Andrew N.
;
Fischer, Eileen
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 258-279
Persistent link: https://www.econbiz.de/10012434105
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