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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Internet marketing"
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Search: subject:"branding"
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Internet marketing
Brand management
101
Markenführung
101
Consumer behaviour
73
Konsumentenverhalten
73
Brand image
56
Markenimage
56
Brand
35
Markenartikel
34
Beziehungsmarketing
20
Relationship marketing
20
Social Web
20
Social web
20
Online-Marketing
17
Advertising effects
12
Werbewirkung
12
Marketing management
11
Marketingmanagement
11
Innovation
10
Einzelhandel
7
New product development
7
Retail trade
7
Brand extension
6
Markentransfer
6
Online retailing
6
Online-Handel
6
Produktentwicklung
6
Customer satisfaction
5
Handelsmarke
5
India
5
Indien
5
Kundenzufriedenheit
5
Store brand
5
Viral marketing
5
Virales Marketing
5
Advertising
4
Brand equity
4
Branding
4
Confidence
4
Corporate reputation
4
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17
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17
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Al-Adwan, Ahmad Samed
1
Ali, Omar
1
Aravindakshan, Ashwin
1
Arroyo, Pilar
1
Barone, Michael J.
1
Carrete-Lucero, Lorena de la Paz
1
Castillo, Gricel
1
Chandrasekaran, Deepa
1
Chauhan, Sandeep
1
Chen, Lihong
1
Dahl, Darren W.
1
Deshmukh, Siddharth
1
Ersoy, Ayse Begum
1
Gautam, Vikas
1
Greene, Mallik
1
Hanson, Sara
1
Jacob, Jayanth
1
Janmohammadi, Mahshid
1
Jewell, Robert D.
1
Jiang, Lan
1
John, Ansey
1
Johnen, Marius
1
Kishore, Amit
1
Kumar, V.
1
Majumdar, Sudipa
1
Manna, Reshmi
1
Mathur, Manisha
1
Murugan, Nithya
1
Ningthoujam, Sombala
1
Paulich, Brianna JeeWon
1
Pujari, Vijay
1
Schnittka, Oliver
1
Sihi, Debika
1
Srinivasan, Raji
1
Thanasi-Boçe, Marsela
1
Topuz, Yusuf Volkan
1
Trivedi, Jay P.
1
Unnava, Vasu
1
Yan, Xinfeng
1
Çelik, Süleyman
1
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International journal of electronic marketing and retailing : IJEMR
Journal of the Academy of Marketing Science
Journal of business research : JBR
82
International journal of internet marketing and advertising : IJIMA
50
The journal of product & brand management
46
Journal of retailing and consumer services
38
The journal of brand management : an international journal
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of promotion management : innovations in planning and applied research
27
Journal of marketing communications
26
International journal of advertising : the review of marketing communications
23
SpringerLink / Bücher
18
Business horizons
17
Journal of promotion management : JPM
17
Marketing intelligence & planning
17
Cogent business & management
15
Journal of internet commerce
15
Tourism management : research, policies, practice
14
Journal of advertising research
12
Journal of marketing management : MM
12
European journal of marketing : EJM
11
Psychology & marketing
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of fashion marketing and management
10
Journal of marketing
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Social Branding : Strategien - Praxisbeispiele - Perspektiven
10
Asia Pacific journal of marketing and logistics
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of hospitality management
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
International journal of consumer studies
8
International journal of technology marketing : IJTMkt
8
Journal of global marketing
8
Springer eBook Collection
8
European journal of marketing
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
International journal of advertising : the quarterly review of marketing communications
7
International journal of sports marketing & sponsorship
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
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ECONIS (ZBW)
17
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1
How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu
;
Aravindakshan, Ashwin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 864-881
Persistent link: https://www.econbiz.de/10012614772
Saved in:
2
Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela
;
Ali, Omar
;
Ersoy, Ayse Begum
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Saved in:
3
Impact of social media marketing on purchasing intentions of luxury brands : the case of millennial consumers in the UAE
John, Ansey
;
Pujari, Vijay
;
Majumdar, Sudipa
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014310039
Saved in:
4
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
5
Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
Saved in:
6
The effect of brand love on the electronic word-of-mouth and repurchase intention
Çelik, Süleyman
;
Topuz, Yusuf Volkan
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 357-372
Persistent link: https://www.econbiz.de/10012669850
Saved in:
7
Building customer engagement and brand loyalty through online social media : an exploratory study
Ningthoujam, Sombala
;
Manna, Reshmi
;
Gautam, Vikas
; …
- In:
International journal of electronic marketing and …
11
(
2020
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10012227519
Saved in:
8
The impact of social media on consumer awareness towards buying copy brand
Al-Adwan, Ahmad Samed
- In:
International journal of electronic marketing and …
11
(
2020
)
2
,
pp. 199-215
Persistent link: https://www.econbiz.de/10012227536
Saved in:
9
Wooing the consumer in a six-second commercial! : measuring the efficacy of bumper advertisements on YouTube
Trivedi, Jay P.
;
Deshmukh, Siddharth
;
Kishore, Amit
- In:
International journal of electronic marketing and …
11
(
2020
)
3
,
pp. 307-322
Persistent link: https://www.econbiz.de/10012251139
Saved in:
10
A brand view on the user acceptance of mobile apps : an evidence from India in the multi-channel context
Murugan, Nithya
;
Jacob, Jayanth
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 95-117
Persistent link: https://www.econbiz.de/10012036988
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