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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Online-Marketing"
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Online-Marketing
Brand management
108
Markenführung
108
Consumer behaviour
79
Konsumentenverhalten
79
Brand image
62
Markenimage
62
Brand
41
Markenartikel
39
Beziehungsmarketing
22
Relationship marketing
22
Social Web
20
Social web
20
Internet marketing
17
Advertising effects
12
Marketing management
12
Marketingmanagement
12
Werbewirkung
12
Innovation
10
Einzelhandel
8
Retail trade
8
New product development
7
Brand extension
6
Markentransfer
6
Online retailing
6
Online-Handel
6
Produktentwicklung
6
Branding
5
Customer satisfaction
5
Handelsmarke
5
India
5
Indien
5
Kundenzufriedenheit
5
Store brand
5
Viral marketing
5
Virales Marketing
5
Advertising
4
Beschwerdemanagement
4
Brand equity
4
Complaint management
4
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17
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Al-Adwan, Ahmad Samed
1
Ali, Omar
1
Aravindakshan, Ashwin
1
Arroyo, Pilar
1
Barone, Michael J.
1
Carrete-Lucero, Lorena de la Paz
1
Castillo, Gricel
1
Chandrasekaran, Deepa
1
Chauhan, Sandeep
1
Chen, Lihong
1
Dahl, Darren W.
1
Deshmukh, Siddharth
1
Ersoy, Ayse Begum
1
Gautam, Vikas
1
Greene, Mallik
1
Hanson, Sara
1
Jacob, Jayanth
1
Janmohammadi, Mahshid
1
Jewell, Robert D.
1
Jiang, Lan
1
John, Ansey
1
Johnen, Marius
1
Kishore, Amit
1
Kumar, V.
1
Majumdar, Sudipa
1
Manna, Reshmi
1
Mathur, Manisha
1
Murugan, Nithya
1
Ningthoujam, Sombala
1
Paulich, Brianna JeeWon
1
Pujari, Vijay
1
Schnittka, Oliver
1
Sihi, Debika
1
Srinivasan, Raji
1
Thanasi-Boçe, Marsela
1
Topuz, Yusuf Volkan
1
Trivedi, Jay P.
1
Unnava, Vasu
1
Yan, Xinfeng
1
Çelik, Süleyman
1
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International journal of electronic marketing and retailing : IJEMR
Journal of the Academy of Marketing Science
Journal of business research : JBR
84
International journal of internet marketing and advertising : IJIMA
50
The journal of product & brand management
46
Journal of retailing and consumer services
38
The journal of brand management : an international journal
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of promotion management : innovations in planning and applied research
29
International journal of advertising : the review of marketing communications
28
Journal of marketing communications
26
SpringerLink / Bücher
21
Marketing intelligence & planning
19
Business horizons
17
Journal of promotion management : JPM
17
Cogent business & management
15
Journal of internet commerce
15
Journal of advertising research
14
Springer eBook Collection
14
Tourism management : research, policies, practice
14
Innovatives Markenmanagement
12
Journal of marketing management : MM
12
European journal of marketing : EJM
11
Journal of marketing
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Psychology & marketing
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of fashion marketing and management
10
Journal of strategic marketing
10
Social Branding : Strategien - Praxisbeispiele - Perspektiven
10
Asia Pacific journal of marketing and logistics
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of hospitality management
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Research
9
International journal of consumer studies
8
International journal of technology marketing : IJTMkt
8
Journal of global marketing
8
Young consumers : insight and ideas for responsible marketers
8
European journal of marketing
7
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ECONIS (ZBW)
17
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1
How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu
;
Aravindakshan, Ashwin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 864-881
Persistent link: https://www.econbiz.de/10012614772
Saved in:
2
Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela
;
Ali, Omar
;
Ersoy, Ayse Begum
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Saved in:
3
Impact of social media marketing on purchasing intentions of luxury brands : the case of millennial consumers in the UAE
John, Ansey
;
Pujari, Vijay
;
Majumdar, Sudipa
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014310039
Saved in:
4
Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
Saved in:
5
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
6
The effect of brand love on the electronic word-of-mouth and repurchase intention
Çelik, Süleyman
;
Topuz, Yusuf Volkan
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 357-372
Persistent link: https://www.econbiz.de/10012669850
Saved in:
7
Building customer engagement and brand loyalty through online social media : an exploratory study
Ningthoujam, Sombala
;
Manna, Reshmi
;
Gautam, Vikas
; …
- In:
International journal of electronic marketing and …
11
(
2020
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10012227519
Saved in:
8
The impact of social media on consumer awareness towards buying copy brand
Al-Adwan, Ahmad Samed
- In:
International journal of electronic marketing and …
11
(
2020
)
2
,
pp. 199-215
Persistent link: https://www.econbiz.de/10012227536
Saved in:
9
Wooing the consumer in a six-second commercial! : measuring the efficacy of bumper advertisements on YouTube
Trivedi, Jay P.
;
Deshmukh, Siddharth
;
Kishore, Amit
- In:
International journal of electronic marketing and …
11
(
2020
)
3
,
pp. 307-322
Persistent link: https://www.econbiz.de/10012251139
Saved in:
10
When pushing back is good : the effectiveness of brand responses to social media complaints
Johnen, Marius
;
Schnittka, Oliver
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 858-878
Persistent link: https://www.econbiz.de/10012107337
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