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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"Online-Marketing"
~subject:"Theorie"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Subject
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Online-Marketing
Theorie
Consumer behaviour
170
Konsumentenverhalten
170
Online retailing
84
Online-Handel
84
E-commerce
47
Electronic Commerce
47
Internet marketing
47
Social Web
39
Social web
39
Beziehungsmarketing
38
Relationship marketing
38
Customer satisfaction
34
Kundenzufriedenheit
34
Einzelhandel
33
Retail trade
33
Brand management
23
Markenführung
23
Dienstleistungsqualität
22
Service quality
22
Confidence
21
Vertrauen
21
Viral marketing
20
Virales Marketing
20
consumer behaviour
19
India
18
Website
18
Indien
17
Brand image
16
Markenimage
16
online shopping
16
USA
13
e-commerce
13
trust
13
Advertising effects
11
Innovation adoption
11
Innovationsakzeptanz
11
United States
11
Werbewirkung
11
Internet
10
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Article
47
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
47
Language
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English
47
Author
All
Al-Adwan, Ahmad Samed
2
Goldsmith, Ronald E.
2
Swilley, Esther
2
Abou-Elgheit, Emad
1
Acharyulu, G. V. R. K.
1
Ahmed, Aun
1
Akrimi, Yosra
1
Alhorani, Alaa
1
Amarullah, Dudi
1
Amritesh
1
Araujo, Priscila Graziele
1
Arroyo, Pilar
1
Ashour, Laila
1
Aslam, Faheem
1
Awan, Tahir Mumtaz
1
Barbosa, Belem
1
Becerra, Enrique P.
1
Bertoncelj, Andrej
1
Brown, Cheryl O.
1
Bueno, Ricardo Luiz Pereira
1
Carrete-Lucero, Lorena de la Paz
1
Castillo, Gricel
1
Cazier, Joseph A.
1
Chauhan, Sandeep
1
Chen, Lihong
1
Davis, Katie
1
Deshmukh, Siddharth
1
Deshwal, Pankaj
1
Donthu, Naveen
1
Drossos, Dimitris
1
Elsaid, Abdel Moneim M. K.
1
Fatima, Tayyba
1
Ferreira, Fátima
1
Gautam, Vikas
1
Goyal, Mehak
1
Groß, Michael
1
Guillory, Monica D.
1
Hazari, Sunil
1
Heiens, Richard A.
1
Heitmeyer, Jeanne
1
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Published in...
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International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
243
Journal of retailing and consumer services
194
International journal of internet marketing and advertising : IJIMA
118
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
100
Management science : journal of the Institute for Operations Research and the Management Sciences
97
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
85
International journal of advertising : the review of marketing communications
76
Journal of marketing communications
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
International journal of industrial organization
62
International journal of hospitality management
59
Economics letters
58
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
57
The journal of product & brand management
57
Journal of economic psychology : research in economic psychology and behavioral economics
56
European journal of operational research : EJOR
54
Journal of promotion management : innovations in planning and applied research
54
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
53
Journal of internet commerce
53
Journal of economic behavior & organization : JEBO
52
Journal of marketing research : JMR
49
Information systems research : ISR
48
Cogent business & management
42
Journal of marketing
42
Electronic commerce research
41
The American economic review
41
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
40
International journal of consumer studies
38
Psychology & marketing
38
Technological forecasting & social change : an international journal
38
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
37
Marketing letters : a journal of research in marketing
36
Journal of management information systems : JMIS
34
Journal of marketing research
34
Operations research
34
Journal of electronic commerce research : JECR
33
Journal of promotion management : JPM
33
Journal of the Academy of Marketing Science
33
The journal of brand management : an international journal
33
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ECONIS (ZBW)
47
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1
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
2
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
3
How trust and perceived risk create consumer purchase intention in the context of e-commerce : moderation role of eWOM
Amarullah, Dudi
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10014310000
Saved in:
4
Impact of social media marketing on purchasing intentions of luxury brands : the case of millennial consumers in the UAE
John, Ansey
;
Pujari, Vijay
;
Majumdar, Sudipa
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014310039
Saved in:
5
Twenty years of online customer experience : a bibliometric review and research agenda
Goyal, Mehak
;
Deshwal, Pankaj
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 137-156
Persistent link: https://www.econbiz.de/10013255646
Saved in:
6
Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
Saved in:
7
Interactive websites of e-malls instigate intentions to generate e-WoM
Awan, Tahir Mumtaz
;
Latif, Tayyaba
;
Aslam, Faheem
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10014309741
Saved in:
8
Social media communication and consumer decision making : an empirical perspective
Sangwan, Sumit
;
Sharma, Supran Kumar
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10014309987
Saved in:
9
An exploration of online marketplace quality dimension and relationship with purchase intention : the mediating roles of trust and e-WOM
Ranjan, Priyadarshi
;
Acharyulu, G. V. R. K.
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10014309992
Saved in:
10
Online purchasing : the role of web experience factors
Noor Akma Mohd Salleh
;
Norbani Che Ha
;
Kitchen, Philip J.
; …
- In:
International journal of electronic marketing and …
10
(
2019
)
3
,
pp. 260-282
Persistent link: https://www.econbiz.de/10012106625
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