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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"Social Web"
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Search: subject_exact:"Relationship marketing"
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Social Web
Beziehungsmarketing
56
Relationship marketing
56
Consumer behaviour
38
Konsumentenverhalten
38
Customer satisfaction
23
Internet marketing
23
Kundenzufriedenheit
23
Online-Marketing
23
Online retailing
21
Online-Handel
21
Social web
17
E-commerce
15
Electronic Commerce
15
Confidence
14
Dienstleistungsqualität
14
Service quality
14
Vertrauen
14
Einzelhandel
10
Retail trade
10
Brand management
8
Markenführung
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Brand image
7
Markenimage
7
Website
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e-commerce
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trust
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India
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Indien
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Viral marketing
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Virales Marketing
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customer satisfaction
5
Emotion
4
Gender
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Geschlecht
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Structural equation model
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Strukturgleichungsmodell
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gender
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loyalty
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satisfaction
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Al-Adwan, Ahmad Samed
1
Alhorani, Alaa
1
Ali, Omar
1
Arroyo, Pilar
1
Belanche, Daniel
1
Brown, Cheryl O.
1
Carrete-Lucero, Lorena de la Paz
1
Casaló, Luis V.
1
Castillo, Gricel
1
Chauhan, Sandeep
1
Chen, Alex Fei-long
1
Cheng, Julian Ming Sung
1
Constantinides, Efthymios
1
Ellonen, Hanna-Kaisa
1
Ersoy, Ayse Begum
1
Flavián Blanco, Carlos
1
Gautam, Vikas
1
Guinalíu, Miguel
1
Haverila, Kai
1
Haverila, Matti J.
1
Hazari, Sunil
1
Heiens, Richard A.
1
Kamboj, Shampy
1
Kokash, Husam
1
Kosonen, Miia
1
Manna, Reshmi
1
Mathur, Manisha
1
McLaughlin, Caitlin
1
Nambisan, Priya
1
Narayanaswamy, Ravi
1
Ningthoujam, Sombala
1
Pathak, Bharati
1
Rahman, Zillur
1
Rehman, Asad
1
Sahrma, Smita
1
Schepers, Lonieke
1
Sethna, Beheruz N.
1
Suggala, Susmita
1
Taylor, David G.
1
Thanasi-Boçe, Marsela
1
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International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
92
Journal of retailing and consumer services
64
Industrial marketing management : the international journal for industrial and high-tech firms
36
International journal of internet marketing and advertising : IJIMA
35
The journal of product & brand management
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
Journal of strategic marketing
24
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
The journal of brand management : an international journal
23
Business horizons
19
Marketing intelligence & planning
18
Technological forecasting & social change : an international journal
18
Journal of internet commerce
17
Journal of promotion management : innovations in planning and applied research
17
The journal of services marketing
16
Journal of marketing communications
15
Journal of service management
15
International journal of business information systems : IJBIS
14
Journal of marketing
14
Asia Pacific journal of marketing and logistics
13
International journal of electronic customer relationship management : IJECRM
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of the Academy of Marketing Science
13
Cogent business & management
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of hospitality marketing & management
12
Psychology & marketing
12
Tourism management : research, policies, practice
12
Journal of electronic commerce research : JECR
11
The journal of business & industrial marketing
11
International journal of electronic commerce : IJEC
10
International journal of hospitality management
10
International journal of technology marketing : IJTMkt
10
Journal of customer behaviour
10
Journal of global marketing
10
SpringerLink / Bücher
10
The service industries journal
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
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ECONIS (ZBW)
17
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17
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1
Determinants of customer relationship building on digital healthcare networks : an extension of social media engagement theory from emerging market context
Suggala, Susmita
;
Pathak, Bharati
;
Thomas, Sujo
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10014310001
Saved in:
2
Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela
;
Ali, Omar
;
Ersoy, Ayse Begum
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Saved in:
3
Finding the optimal social media marketing mix to drive customer attraction and sales performance : an exploratory study
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10012695457
Saved in:
4
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
5
The moderating role of relationship quality in the customer engagement and satisfaction relationship in brand communities : the role of gender
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 339-356
Persistent link: https://www.econbiz.de/10012669849
Saved in:
6
Investigating value, loyalty, and trust as determinants of purchase intention on the Pinterest social media network
Sethna, Beheruz N.
;
Hazari, Sunil
;
Brown, Cheryl O.
- In:
International journal of electronic marketing and …
12
(
2021
)
2
,
pp. 171-195
Persistent link: https://www.econbiz.de/10012509421
Saved in:
7
Building customer engagement and brand loyalty through online social media : an exploratory study
Ningthoujam, Sombala
;
Manna, Reshmi
;
Gautam, Vikas
; …
- In:
International journal of electronic marketing and …
11
(
2020
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10012227519
Saved in:
8
Building customer loyalty in online shopping : the role of online trust, online satisfaction and electronic word of mouth
Al-Adwan, Ahmad Samed
;
Kokash, Husam
;
Al-Adwan, Ahmad Samed
- In:
International journal of electronic marketing and …
11
(
2020
)
3
,
pp. 278-306
Persistent link: https://www.econbiz.de/10012251138
Saved in:
9
Building brand advocacy on social media to improve brand equity
Mathur, Manisha
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 150-172
Persistent link: https://www.econbiz.de/10012037002
Saved in:
10
Impact of social media and customer-centric technology on performance outcomes : the mediating role of social CRM capabilities
Kamboj, Shampy
;
Yadav, Mayank
;
Rahman, Zillur
- In:
International journal of electronic marketing and …
9
(
2018
)
2
,
pp. 109-125
Persistent link: https://www.econbiz.de/10011849126
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