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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
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Consumer behaviour
98
Konsumentenverhalten
98
Internet marketing
84
Online-Marketing
84
Beziehungsmarketing
56
Online retailing
56
Online-Handel
56
Relationship marketing
56
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Social Web
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Social web
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Einzelhandel
29
Retail trade
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Customer satisfaction
27
Kundenzufriedenheit
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Viral marketing
26
Virales Marketing
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social media
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trust
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Al-Adwan, Ahmad Samed
2
Bajpai, Naval
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Cazier, Joseph A.
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Chandra, Bibhas
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Das, Gopal
2
Dominici, Gandolfo
2
Donthu, Naveen
2
Goldsmith, Ronald E.
2
Guillory, Monica D.
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Heiens, Richard A.
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Hou, Jianwei
2
Jacob, Jayanth
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Kakeesh, Dana
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Kumar, Sumit
2
Lohtia, Ritu
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Minor, Michael
2
Narayanaswamy, Ravi
2
Qiu, Chun
2
Roblek, Vasja
2
Roma, Paolo
2
Sharma, Varinder M.
2
Swilley, Esther
2
Teets, Jay M.
2
Abdoli, Mansour
1
Abedzadeh, Najmeh
1
Abou-Elgheit, Emad
1
Acharyulu, G. V. R. K.
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Agah, Arvin
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Ahmad, Alaeddin Mohammad Khalaf
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Ahmed, Aun
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Al-Dmour, Rand H.
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International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
2,409
SpringerLink / Bücher
1,673
Industrial marketing management : the international journal for industrial and high-tech firms
1,606
European Journal of Marketing
1,387
Journal of retailing and consumer services
1,281
Marketing Intelligence & Planning
742
International journal of production economics
711
The journal of brand management : an international journal
637
International journal of hospitality management
611
The journal of business & industrial marketing
607
Journal of the Academy of Marketing Science
592
Tourism management : research, policies, practice
586
Journal of Consumer Marketing
580
European journal of operational research : EJOR
551
International journal of production research
535
European journal of marketing : EJM
533
Journal of marketing
529
Journal of marketing management : MM
526
Journal of strategic marketing
523
Springer eBook Collection
516
Journal of travel and tourism marketing
505
Journal of Business & Industrial Marketing
502
Management science : journal of the Institute for Operations Research and the Management Sciences
502
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
Psychology & marketing
445
The journal of product & brand management
444
International Marketing Review
437
Gabler Edition Wissenschaft
434
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
425
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of Services Marketing
382
Journal of marketing communications
372
Marketing intelligence & planning
369
The service industries journal
369
The journal of services marketing
367
Asia Pacific journal of marketing and logistics
356
Strategic Direction
355
International Journal of Bank Marketing
353
Journal of advertising research
352
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ECONIS (ZBW)
165
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1
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165
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1
A strategic framework for non-intrusive mobile
marketing
campaigns
Mittal, Saurabh
;
Kumar, Vikas
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10013255653
Saved in:
2
Finding the optimal social media
marketing
mix to drive customer attraction and sales performance : an exploratory study
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10012695457
Saved in:
3
Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and
marketing
innovati...
Janmohammadi, Mahshid
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
Saved in:
4
Determinants of customer relationship building on digital healthcare networks : an extension of social media engagement theory from emerging market context
Suggala, Susmita
;
Pathak, Bharati
;
Thomas, Sujo
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10014310001
Saved in:
5
Twenty years of online customer experience : a bibliometric review and research agenda
Goyal, Mehak
;
Deshwal, Pankaj
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 137-156
Persistent link: https://www.econbiz.de/10013255646
Saved in:
6
Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela
;
Ali, Omar
;
Ersoy, Ayse Begum
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Saved in:
7
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
8
A review of determinants of
marketing
analytics adoption by business enterprises
Gokhale, Nilesh
;
Saha, Partha
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 453-471
Persistent link: https://www.econbiz.de/10014440800
Saved in:
9
How trust and perceived risk create consumer purchase intention in the context of e-commerce : moderation role of eWOM
Amarullah, Dudi
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10014310000
Saved in:
10
Impact of social media
marketing
on purchasing intentions of luxury brands : the case of millennial consumers in the UAE
John, Ansey
;
Pujari, Vijay
;
Majumdar, Sudipa
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014310039
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