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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
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Internet marketing
84
Online-Marketing
84
Consumer behaviour
65
Konsumentenverhalten
65
Social Web
61
Social web
61
E-commerce
37
Electronic Commerce
37
Online retailing
35
Online-Handel
35
Beziehungsmarketing
27
Relationship marketing
27
Viral marketing
25
Virales Marketing
25
Confidence
17
Vertrauen
17
social media
17
Brand management
14
Einzelhandel
14
Markenführung
14
Retail trade
14
USA
14
United States
12
Website
12
Customer satisfaction
11
Kundenzufriedenheit
11
Advertising effects
10
Werbewirkung
10
Brand image
8
Internet
8
Markenimage
8
trust
8
e-commerce
7
Brand
6
India
6
Indien
6
Markenartikel
6
Advertising
5
Dienstleistungsqualität
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109
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109
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English
109
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Al-Adwan, Ahmad Samed
2
Cazier, Joseph A.
2
Donthu, Naveen
2
Goldsmith, Ronald E.
2
Guillory, Monica D.
2
Hazari, Sunil
2
Heiens, Richard A.
2
Hou, Jianwei
2
Limbu, Yam B.
2
Lohtia, Ritu
2
Narayanaswamy, Ravi
2
Roblek, Vasja
2
Sethna, Beheruz N.
2
Sharma, Varinder M.
2
Swilley, Esther
2
Teets, Jay M.
2
Abou-Elgheit, Emad
1
Acharyulu, G. V. R. K.
1
Agah, Arvin
1
Ahamed, A. F. M. Jalal
1
Ahmed, Aun
1
Akoijam, Sunildro L. S.
1
Akrimi, Yosra
1
Akroush, Mamoun N.
1
Al Mamun, Md.
1
Al-Essa, Maha
1
Alhakimi, Wail
1
Alhorani, Alaa
1
Ali, Omar
1
Alwadhan, Ramzi
1
Amarullah, Dudi
1
Amatulli, Cesare
1
Amritesh
1
Angriawan, Arifin
1
Araujo, Priscila Graziele
1
Arroyo, Pilar
1
Aruan, Daniel Tumpal Hamonangan
1
Ashour, Laila
1
Aslam, Faheem
1
Asoub, Ashraf N.
1
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International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
599
Journal of retailing and consumer services
315
Technological forecasting & social change : an international journal
268
SpringerLink / Bücher
261
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
248
International journal of internet marketing and advertising : IJIMA
237
Information systems research : ISR
196
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
176
Tourism management : research, policies, practice
150
Journal of management information systems : JMIS
149
Journal of advertising research
148
Management science : journal of the Institute for Operations Research and the Management Sciences
143
International journal of advertising : the review of marketing communications
140
Journal of marketing communications
138
Springer eBook Collection
138
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
137
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
137
Psychology & marketing
129
International journal of hospitality management
124
Journal of internet commerce
116
Electronic commerce research
115
Industrial marketing management : the international journal for industrial and high-tech firms
108
Business horizons
105
International journal of business information systems : IJBIS
100
Journal of travel and tourism marketing
99
Journal of marketing management : MM
96
Journal of promotion management : innovations in planning and applied research
96
Management information systems : mis quarterly
94
Cogent business & management
90
Journal of electronic commerce research : JECR
90
International journal of electronic commerce : IJEC
88
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
87
International journal of advertising : the quarterly review of marketing communications
85
Journal of marketing
85
International journal of technology marketing : IJTMkt
84
The journal of product & brand management
81
HMD : Praxis der Wirtschaftsinformatik
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
CESifo working papers
75
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ECONIS (ZBW)
109
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109
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1
Developing brand relationships through
social
media
communication : a cross-cultural comparison
Thanasi-Boçe, Marsela
;
Ali, Omar
;
Ersoy, Ayse Begum
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Saved in:
2
Determinants of customer relationship building on digital healthcare networks : an extension of
social
media
engagement theory from emerging market context
Suggala, Susmita
;
Pathak, Bharati
;
Thomas, Sujo
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10014310001
Saved in:
3
Impact of
social
media
marketing on purchasing intentions of luxury brands : the case of millennial consumers in the UAE
John, Ansey
;
Pujari, Vijay
;
Majumdar, Sudipa
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014310039
Saved in:
4
Finding the optimal
social
media
marketing mix to drive customer attraction and sales performance : an exploratory study
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10012695457
Saved in:
5
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
6
Social
media
communication and consumer decision making : an empirical perspective
Sangwan, Sumit
;
Sharma, Supran Kumar
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10014309987
Saved in:
7
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
8
To buy or not to buy : factors influencing online purchase intention across clothing and apparel, consumer electronics and personal care products
Akoijam, Sunildro L. S.
;
Mazumder, Sultana B. A.
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 294-312
Persistent link: https://www.econbiz.de/10014310042
Saved in:
9
Investigating value, loyalty, and trust as determinants of purchase intention on the Pinterest
social
media
network
Sethna, Beheruz N.
;
Hazari, Sunil
;
Brown, Cheryl O.
- In:
International journal of electronic marketing and …
12
(
2021
)
2
,
pp. 171-195
Persistent link: https://www.econbiz.de/10012509421
Saved in:
10
The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
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