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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
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Brand management
25
Markenführung
25
Consumer behaviour
23
Konsumentenverhalten
23
Brand image
14
Markenimage
14
Internet marketing
11
Online-Marketing
11
Social Web
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Social web
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Beziehungsmarketing
8
Brand
8
Markenartikel
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Relationship marketing
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Indien
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Confidence
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Einzelhandel
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Retail trade
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Vertrauen
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Advertising effects
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Handelsmarke
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Online retailing
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Online-Handel
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Store brand
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Werbewirkung
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brand equity
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customer engagement
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purchase intention
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purchase intentions
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Advertising
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E-commerce
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Electronic Commerce
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Babu, P. Praveen
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Fan, Xiaoping
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International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
626
The journal of brand management : an international journal
585
The journal of product & brand management
392
SpringerLink / Bücher
374
Journal of retailing and consumer services
294
European journal of marketing : EJM
148
Psychology & marketing
122
Marketing intelligence & planning
121
Springer eBook Collection
115
Journal of strategic marketing
113
Journal of marketing communications
112
Industrial marketing management : the international journal for industrial and high-tech firms
111
International journal of hospitality management
109
Journal of marketing management : MM
109
Asia Pacific journal of marketing and logistics
106
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
103
The IUP journal of brand management : IJBRM
95
Journal of the Academy of Marketing Science
90
Innovatives Markenmanagement
88
Journal of Product & Brand Management
83
Journal of marketing
83
Research
79
Journal of promotion management : innovations in planning and applied research
76
Journal of Place Management and Development
75
Marketing letters : a journal of research in marketing
75
Journal of advertising research
72
Tourism management : research, policies, practice
69
International journal of advertising : the review of marketing communications
68
International journal of internet marketing and advertising : IJIMA
68
Journal of international consumer marketing
68
Journal of promotion management : JPM
68
NBER working paper series
68
Journal of fashion marketing and management
67
International marketing review
65
Journal of marketing management : JMM ; journal of the Academy of Marketing
64
Journal of travel and tourism marketing
64
Working paper / National Bureau of Economic Research, Inc.
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Cogent business & management
62
European Journal of Marketing
62
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ECONIS (ZBW)
25
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1
Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela
;
Ali, Omar
;
Ersoy, Ayse Begum
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Saved in:
2
Brand equity : a systematic literature review
Alefpour Tarakameh, Maryam
;
Nasiri, Sepideh
;
Ansari, …
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 412-433
Persistent link: https://www.econbiz.de/10014440785
Saved in:
3
The impact of touchpoints on customer engagement : the mediating role of relationship quality and brand attachment
Surasak Suthongwan
;
Chanongkorn Kuntonbutr
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 156-170
Persistent link: https://www.econbiz.de/10014310005
Saved in:
4
Impact of social media marketing on purchasing intentions of luxury brands : the case of millennial consumers in the UAE
John, Ansey
;
Pujari, Vijay
;
Majumdar, Sudipa
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014310039
Saved in:
5
Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
Saved in:
6
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
7
Effectiveness of in-game advertisements within role-playing games
Guerra, Luis
;
Saxena, Deepak
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 280-299
Persistent link: https://www.econbiz.de/10014309738
Saved in:
8
The moderating role of relationship quality in the customer engagement and satisfaction relationship in brand communities : the role of gender
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 339-356
Persistent link: https://www.econbiz.de/10012669849
Saved in:
9
The effect of brand love on the electronic word-of-mouth and repurchase intention
Çelik, Süleyman
;
Topuz, Yusuf Volkan
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 357-372
Persistent link: https://www.econbiz.de/10012669850
Saved in:
10
Factors influencing purchase intention of store brands in organised fashion retail
Gandhi, Aradhana
;
Bhattacharya, Sonali
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 414-430
Persistent link: https://www.econbiz.de/10012669855
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