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~isPartOf:"International journal of emerging markets"
~subject:"Consumer behaviour"
~subject:"Deutschland"
~subject:"Multinationales Unternehmen"
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Consumer behaviour
Deutschland
Multinationales Unternehmen
International marketing
8
Internationales Marketing
8
Emerging economies
7
Schwellenländer
7
Transnational corporation
5
Designation of origin
3
Globalisierung
3
Globalization
3
Herkunftsbezeichnung
3
Auslandsinvestition
2
Brand image
2
Brand management
2
Emerging markets
2
Firm performance
2
Foreign investment
2
Konsumentenverhalten
2
Markenführung
2
Markenimage
2
National culture
2
Nationalkultur
2
Unternehmenserfolg
2
Adaptation strategy
1
Advertising
1
Chile
1
China
1
Chinese
1
Chinese firms
1
Chinese multinational firms
1
Chinesisch
1
Consumer animosity
1
Consumer ethnocentrism
1
Country of brand origin
1
Diversity
1
Diversity Management
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Diversity management
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Electronics industry
1
Elektronikindustrie
1
Emerging market multinationals
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6
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English
6
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Akitaya, Paula Borges Gomes
1
Akram, Aneela
1
Akram, Muhammad Shakaib
1
Belbağ, Aybegüm Güngördü
1
Bodolica, Virginia
1
Checchinato, Francesca
1
Dassouli, Sara
1
Hu, Lala
1
M'hamdi, Mohamed
1
Merunka, Dwight
1
Oliveira, Denise Santos de
1
Pandian, J. Rajendran
1
Perri, Alessandra
1
Porto, Rafael Barreiros
1
Satt, Harit
1
Sim, Ah-boon
1
Vescovi, Tiziano
1
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Published in...
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International journal of emerging markets
International marketing review
73
Journal of international marketing
56
Journal of business research : JBR
41
Journal of global marketing
32
Europäische Hochschulschriften / 5
30
Journal of international consumer marketing
26
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
19
SpringerLink / Bücher
17
Asia Pacific journal of marketing and logistics
16
International business review : the official journal of the European International Business Academy
15
Industrial marketing management : the international journal for industrial and high-tech firms
13
Management international review : mir ; journal of international business
11
The journal of brand management : an international journal
11
Journal of euromarketing
10
Schriftenreihe Hochschulmarketing
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
8
International journal of advertising : the quarterly review of marketing communications
8
Journal of the Academy of Marketing Science
8
The journal of product & brand management
8
Gabler Edition Wissenschaft
7
Hamburger Schriften zur Marketingforschung
7
Cross-cultural and critical perspectives on brands
6
Innovatives Markenmanagement
6
Internationalisierung industrieller Dienstleistungen : Leitfaden und Instrumente zur Planung des Internationalisierungserfolges
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of retailing and consumer services
6
Neue betriebswirtschaftliche Forschung : Nbf
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Berichte aus der Betriebswirtschaft
5
European journal of marketing : EJM
5
Harvard business review : HBR
5
IGCC market reports
5
IMADI.net-Projektbericht
5
International journal of business and globalisation : IJBG
5
International journal of export marketing
5
International marketing ; Vol. V
5
Journal of international management
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
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ECONIS (ZBW)
6
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1
Adaptation strategy, international experience and export performance of Moroccan handicraft firms : the mediating role of partnerships
Dassouli, Sara
;
Bodolica, Virginia
;
Satt, Harit
; …
- In:
International journal of emerging markets
19
(
2024
)
2
,
pp. 412-434
Persistent link: https://www.econbiz.de/10014465504
Saved in:
2
Country of brand origin positioning and financial performance : effects on internationalized companies from an emerging market
Porto, Rafael Barreiros
;
Akitaya, Paula Borges Gomes
; …
- In:
International journal of emerging markets
18
(
2023
)
8
,
pp. 1808-1826
Persistent link: https://www.econbiz.de/10014333936
Saved in:
3
Diversity and consumer dispositions towards foreign countries in an emerging market
Belbağ, Aybegüm Güngördü
- In:
International journal of emerging markets
18
(
2023
)
9
,
pp. 2218-2238
Persistent link: https://www.econbiz.de/10014449814
Saved in:
4
Leveraging domestic and foreign learning to develop marketing capabilities : the case of the Chinese company Goodbaby
Checchinato, Francesca
;
Hu, Lala
;
Perri, Alessandra
; …
- In:
International journal of emerging markets
12
(
2017
)
3
,
pp. 637-655
Persistent link: https://www.econbiz.de/10011773901
Saved in:
5
Perceived brand globalness in emerging markets and the moderating role of consumer ethnocentrism
Akram, Aneela
;
Merunka, Dwight
;
Akram, Muhammad Shakaib
- In:
International journal of emerging markets
6
(
2011
)
4
,
pp. 291-303
Persistent link: https://www.econbiz.de/10009424973
Saved in:
6
An exploratory study of internationalization strategies of Malaysian and Taiwanese firms
Sim, Ah-boon
;
Pandian, J. Rajendran
- In:
International journal of emerging markets
2
(
2007
)
3
,
pp. 252-273
Persistent link: https://www.econbiz.de/10003538758
Saved in:
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