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~isPartOf:"International journal of emerging markets"
~subject:"Deutschland"
~subject:"Kulturelle Identität"
~subject:"Schwellenländer"
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Deutschland
Kulturelle Identität
Schwellenländer
International marketing
8
Internationales Marketing
8
Emerging economies
7
Multinationales Unternehmen
5
Transnational corporation
5
Designation of origin
3
Globalisierung
3
Globalization
3
Herkunftsbezeichnung
3
Auslandsinvestition
2
Brand image
2
Brand management
2
Consumer behaviour
2
Emerging markets
2
Firm performance
2
Foreign investment
2
Konsumentenverhalten
2
Markenführung
2
Markenimage
2
National culture
2
Nationalkultur
2
Unternehmenserfolg
2
Adaptation strategy
1
Advertising
1
Chile
1
China
1
Chinese
1
Chinese firms
1
Chinese multinational firms
1
Chinesisch
1
Consumer animosity
1
Consumer ethnocentrism
1
Country of brand origin
1
Diversity
1
Diversity Management
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Diversity management
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Electronics industry
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Elektronikindustrie
1
Emerging market multinationals
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English
7
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Akitaya, Paula Borges Gomes
1
Akram, Aneela
1
Akram, Muhammad Shakaib
1
Belbağ, Aybegüm Güngördü
1
Bianchi, Constanza
1
Bodolica, Virginia
1
Checchinato, Francesca
1
Dassouli, Sara
1
Hu, Lala
1
M'hamdi, Mohamed
1
Merunka, Dwight
1
Oliveira, Denise Santos de
1
Perri, Alessandra
1
Porto, Rafael Barreiros
1
Satt, Harit
1
Srivastava, Rajesh Kumar
1
Vescovi, Tiziano
1
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International journal of emerging markets
International marketing review
30
Europäische Hochschulschriften / 5
25
Journal of international marketing
24
Journal of global marketing
22
Journal of business research : JBR
20
SpringerLink / Bücher
13
Journal of international consumer marketing
11
Schriftenreihe Hochschulmarketing
10
Handbook of research on international advertising
8
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
6
Hamburger Schriften zur Marketingforschung
6
Innovatives Markenmanagement
6
Internationalisierung industrieller Dienstleistungen : Leitfaden und Instrumente zur Planung des Internationalisierungserfolges
6
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
6
Harvard business review : HBR
5
IGCC market reports
5
International business review : the official journal of the European International Business Academy
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of promotion management : JPM
5
Neue betriebswirtschaftliche Forschung : Nbf
5
Berichte aus der Betriebswirtschaft
4
European journal of international management : EJIM
4
Gabler Edition Wissenschaft
4
Gabler-Lehrbuch
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of business and globalisation : IJBG
4
International journal of export marketing
4
International journal of management and economics
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Management international review : mir ; journal of international business
4
Qualitative market research : an international journal
4
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
4
The journal of brand management : an international journal
4
mir-Edition
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Cross-cultural and critical perspectives on brands
3
DUV / Wirtschaftswissenschaft
3
DUV : Wirtschaftswissenschaft
3
Dresdner Beiträge zur Betriebswirtschaftslehre
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ECONIS (ZBW)
7
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date (oldest first)
1
Adaptation strategy, international experience and export performance of Moroccan handicraft firms : the mediating role of partnerships
Dassouli, Sara
;
Bodolica, Virginia
;
Satt, Harit
; …
- In:
International journal of emerging markets
19
(
2024
)
2
,
pp. 412-434
Persistent link: https://www.econbiz.de/10014465504
Saved in:
2
Country of brand origin positioning and financial performance : effects on internationalized companies from an emerging market
Porto, Rafael Barreiros
;
Akitaya, Paula Borges Gomes
; …
- In:
International journal of emerging markets
18
(
2023
)
8
,
pp. 1808-1826
Persistent link: https://www.econbiz.de/10014333936
Saved in:
3
Diversity and consumer dispositions towards foreign countries in an emerging market
Belbağ, Aybegüm Güngördü
- In:
International journal of emerging markets
18
(
2023
)
9
,
pp. 2218-2238
Persistent link: https://www.econbiz.de/10014449814
Saved in:
4
Leveraging domestic and foreign learning to develop marketing capabilities : the case of the Chinese company Goodbaby
Checchinato, Francesca
;
Hu, Lala
;
Perri, Alessandra
; …
- In:
International journal of emerging markets
12
(
2017
)
3
,
pp. 637-655
Persistent link: https://www.econbiz.de/10011773901
Saved in:
5
Internationalisation of emerging market firms : an exploratory study of Chilean companies
Bianchi, Constanza
- In:
International journal of emerging markets
9
(
2014
)
1
,
pp. 54-78
Persistent link: https://www.econbiz.de/10011335113
Saved in:
6
Perceived brand globalness in emerging markets and the moderating role of consumer ethnocentrism
Akram, Aneela
;
Merunka, Dwight
;
Akram, Muhammad Shakaib
- In:
International journal of emerging markets
6
(
2011
)
4
,
pp. 291-303
Persistent link: https://www.econbiz.de/10009424973
Saved in:
7
Effectiveness of global advertisement on culture of India : an emerging market
Srivastava, Rajesh Kumar
- In:
International journal of emerging markets
5
(
2010
)
1
,
pp. 102-113
Persistent link: https://www.econbiz.de/10003980172
Saved in:
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