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~isPartOf:"International journal of emerging markets"
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Consumer behaviour
28
Konsumentenverhalten
28
Emerging economies
21
Schwellenländer
21
Beziehungsmarketing
16
Relationship marketing
16
Brand management
14
Markenführung
14
Marketing management
13
Marketingmanagement
13
Emerging markets
11
Brand image
10
Markenimage
10
India
9
Indien
9
Firm performance
8
International marketing
8
Internationales Marketing
8
Unternehmenserfolg
8
Lieferantenmanagement
7
Supplier relationship management
7
Corporate Social Responsibility
6
Corporate social responsibility
6
Multinationales Unternehmen
6
Transnational corporation
6
Emerging market
5
Marketing
5
Pakistan
5
Social Web
5
Social web
5
Brand
4
Confidence
4
Globalisierung
4
Globalization
4
Lieferkette
4
Supply chain
4
Vertrauen
4
Viral marketing
4
Virales Marketing
4
Advertising
3
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1
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Article
68
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68
Aufsatz in Zeitschrift
68
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English
68
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Chattananon, Apisit
2
Le Thanh Tiep
2
Mukherjee, Srabanti
2
Rana, Nripendra P.
2
Abrar, Muhammad
1
Agrawal, Rohit
1
Ahamed, A. F. M. Jalal
1
Ahsan, Mst. Nilufar
1
Akitaya, Paula Borges Gomes
1
Akolaa, Andrews Adugudaa
1
Akram, Aneela
1
Akram, Muhammad Shakaib
1
Akridge, Jay T.
1
Amoako, George Kofi
1
Andrianova, Olga
1
Appiah, Felix
1
Appolloni, Andrea
1
Arrigo, Elisa
1
Aureliano-Silva, Leonardo
1
Bala, Pradip Kumar
1
Banerjee, Shubhomoy
1
Behera, Rajat Kumar
1
Belbağ, Aybegüm Güngördü
1
Bellaaj, Moez
1
Bhatt, Viral
1
Bhattacharya, Sujoy
1
Bianchi, Constanza
1
Bodolica, Virginia
1
Boshoff, Christo
1
Byrne, P. J.
1
Cappiello, Giuseppe
1
Cassia, Fabio
1
Castro, Luciano Thome
1
Chang, Hsing-Hua Stella
1
Chatterjee, Ravi
1
Chaudhary, Sanjay
1
Checchinato, Francesca
1
Dahana, Wirawan Dony
1
Dandis, Ala' Omar
1
Dassouli, Sara
1
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International journal of emerging markets
Journal of business research : JBR
2,409
SpringerLink / Bücher
1,673
Industrial marketing management : the international journal for industrial and high-tech firms
1,606
Journal of retailing and consumer services
1,281
International journal of production economics
691
The journal of brand management : an international journal
637
International journal of hospitality management
611
The journal of business & industrial marketing
607
Tourism management : research, policies, practice
586
Journal of the Academy of Marketing Science
567
European journal of operational research : EJOR
544
International journal of production research
535
European journal of marketing : EJM
533
Journal of marketing
529
Journal of marketing management : MM
526
Journal of strategic marketing
517
Springer eBook Collection
516
Journal of travel and tourism marketing
502
Management science : journal of the Institute for Operations Research and the Management Sciences
500
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
Psychology & marketing
445
The journal of product & brand management
444
Gabler Edition Wissenschaft
434
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
425
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of marketing communications
372
Marketing intelligence & planning
369
The journal of services marketing
367
The service industries journal
366
Asia Pacific journal of marketing and logistics
356
Journal of advertising research
352
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
336
Journal of retailing
324
Springer eBook Collection / Business and Economics
314
Marketing letters : a journal of research in marketing
309
International journal of contemporary hospitality management
304
Cogent business & management
286
Journal of hospitality marketing & management
285
Management Science
274
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ECONIS (ZBW)
68
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1
Role of word-of-mouth communication in consumer brand relationship initiation and maintenance : insights from the bottom of pyramid markets
Banerjee, Shubhomoy
;
Sreejesh, S.
- In:
International journal of emerging markets
19
(
2024
)
5
,
pp. 1259-1280
Persistent link: https://www.econbiz.de/10014560253
Saved in:
2
Country of brand origin positioning and financial performance : effects on internationalized companies from an emerging market
Porto, Rafael Barreiros
;
Akitaya, Paula Borges Gomes
; …
- In:
International journal of emerging markets
18
(
2023
)
8
,
pp. 1808-1826
Persistent link: https://www.econbiz.de/10014333936
Saved in:
3
Why and how do individual entrepreneurs use digital channels in an emerging market? : determinants of use and channel coordination
Bellaaj, Moez
- In:
International journal of emerging markets
18
(
2023
)
9
,
pp. 2735-2764
Persistent link: https://www.econbiz.de/10014451127
Saved in:
4
Websites' hue-context congruence as a vector of trust and behavioral intentions
Khrouf, Lilia
;
Frikha, Azza
- In:
International journal of emerging markets
18
(
2023
)
7
,
pp. 1515-1536
Persistent link: https://www.econbiz.de/10014333893
Saved in:
5
Covid-19 and consumers' online purchase intention among an older-aged group of Kosovo
Toska, Asdren
;
Zeqiri, Jusuf
;
Ramadani, Veland
; …
- In:
International journal of emerging markets
18
(
2023
)
12
,
pp. 5921-5939
Persistent link: https://www.econbiz.de/10014462124
Saved in:
6
Antecedents of environmental strategies : a study of the manufacturing industry in Pakistan
Saleem, Farida
;
Zhang, Yingying Zhang
;
Gopinath, Chinnam
; …
- In:
International journal of emerging markets
18
(
2023
)
10
,
pp. 3616-3639
Persistent link: https://www.econbiz.de/10014454408
Saved in:
7
Does the stakeholder's relationship affect supply chain resilience and organizational performance? : empirical evidence from the supply chain community of Pakistan
Qazi, Asad Ali
;
Appolloni, Andrea
;
Shaikh, Abdul Rehman
- In:
International journal of emerging markets
19
(
2024
)
7
,
pp. 1879-1900
Persistent link: https://www.econbiz.de/10014575651
Saved in:
8
Impact of skepticism on CRM luxury campaign participation intention of Generation Z
Thomas, Sujo
;
Bhatt, Viral
;
Patel, Ritesh
- In:
International journal of emerging markets
19
(
2024
)
4
,
pp. 964-988
Persistent link: https://www.econbiz.de/10014512778
Saved in:
9
Adaptation strategy, international experience and export performance of Moroccan handicraft firms : the mediating role of partnerships
Dassouli, Sara
;
Bodolica, Virginia
;
Satt, Harit
; …
- In:
International journal of emerging markets
19
(
2024
)
2
,
pp. 412-434
Persistent link: https://www.econbiz.de/10014465504
Saved in:
10
What inhibits consumers in emerging countries from engaging in status consumption? : a latent class conjoint analysis approach
Ibn Ali, A.R.S.
;
Dahana, Wirawan Dony
- In:
International journal of emerging markets
18
(
2023
)
9
,
pp. 2765-2789
Persistent link: https://www.econbiz.de/10014451128
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