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~isPartOf:"International journal of entrepreneurial behavior & research"
~isPartOf:"International marketing review"
~isPartOf:"Journal of East-West business"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of promotion management : JPM"
~language:"eng"
~language:"spa"
~person:"Cleveland, Mark"
~person:"Filieri, Raffaele"
~person:"Paul, Justin"
~person:"Phau, Ian"
~person:"Wagner, Udo"
~person:"Yang, Zhiyong"
~subject:"Bewertung"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Soziale Integration"
~type_genre:"Article in journal"
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Bewertung
Consumer behaviour
Indien
Soziale Integration
Konsumentenverhalten
70
Brand management
22
Markenführung
22
Globalization
18
Cultural identity
17
Globalisierung
17
Kulturelle Identität
17
Brand image
15
Markenimage
15
Social Web
14
Social web
14
Brand
13
Luxury goods
13
Luxusgüter
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Markenartikel
12
International marketing
10
Internationales Marketing
10
Internet marketing
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Online-Marketing
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Welt
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World
10
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9
Ethnic group
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Ethnische Gruppe
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Relationship marketing
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Beziehungsmarketing
7
China
7
Digitalisierung
7
Digitization
7
National culture
7
Nationalkultur
7
Emotion
6
Viral marketing
6
Virales Marketing
6
Acculturation
5
Advertising effects
5
Social integration
5
Social media
5
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50
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72
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Article in journal
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72
Conference paper
1
Konferenzbeitrag
1
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English
Spanish
Author
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Cleveland, Mark
Filieri, Raffaele
Paul, Justin
Phau, Ian
Wagner, Udo
Yang, Zhiyong
Laroche, Michel
31
Ko, Eunju
23
Diamantopoulos, Adamantios
18
Sharma, Piyush
14
Valette-Florence, Pierre
14
Bartikowski, Boris
12
Shukla, Paurav
12
Pereira, Vijay
11
Richard, Marie-Odile
11
Seo, Yuri
11
Teng, Lefa
11
Balaji, M. S.
10
Chebat, Jean-Charles
10
Dwivedi, Yogesh Kumar
10
Septianto, Felix
10
Veloutsou, Cleopatra
10
Beatty, Sharon E.
9
Christodoulides, George
9
Kukar-Kinney, Monika
9
Merchant, Altaf
9
Balabanis, George
8
Behl, Abhishek
8
Choi, Jeonghye
8
Khare, Arpita
8
Liu, Martin J.
8
Melewar, T. C.
8
Roy, Rajat
8
Wang, Cheng Lu
8
Arslanagic-Kalajdzic, Maja
7
Donthu, Naveen
7
Geuens, Maggie
7
Gupta, Suraksha
7
Kim, Kyung Hoon
7
Malik, Ashish
7
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International journal of entrepreneurial behavior & research
International marketing review
Journal of East-West business
Journal of business research : JBR
Journal of international consumer marketing
Journal of promotion management : JPM
Journal of retailing and consumer services
19
Marketing intelligence & planning
8
Journal of fashion marketing and management
7
Psychology & marketing
7
International journal of consumer studies
6
Technological forecasting & social change : an international journal
5
The journal of brand management : an international journal
5
Marketing : ZFP ; journal of research and management
4
Tourism management : research, policies, practice
4
Australasian marketing journal
3
Business strategy and the environment
3
European management journal
3
International journal of market research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
The journal of consumer marketing
3
Young consumers : insight and ideas for responsible marketers
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Direct marketing : an international journal
2
European journal of marketing : EJM
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
International journal of advertising : the review of marketing communications
2
Journal of marketing
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing : journal of research and management
2
Strategic change
2
The international review of retail, distribution and consumer research
2
Asia Pacific business review
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Asian journal of business ethics : AJBE
1
European journal of operational research : EJOR
1
European management review : EMR
1
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ECONIS (ZBW)
72
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1
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72
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1
Adapting to the Instagram esthetic and exploring influencers of hedonic consumption
Sood, Abhinav
;
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 259-275
Persistent link: https://www.econbiz.de/10014321470
Saved in:
2
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
3
Electronic word-of-mouth from video bloggers : the role of content quality and source homophily across hedonic and utilitarian products
Filieri, Raffaele
;
Acikgoz, Fulya
;
Du, Hao
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014294781
Saved in:
4
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
5
An international and cross-cultural perspective on "the wired consumer" : the digital divide and device difference dilemmas
Papadopoulos, Nicolas G.
;
Cleveland, Mark
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534131
Saved in:
6
Role of socioemotional wealth (SEW) in the internationalisation of family firms
Jain, Apoorva
;
Thukral, Sonal
;
Paul, Justin
- In:
International journal of entrepreneurial behavior & research
29
(
2023
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10013553720
Saved in:
7
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
8
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
9
Social media usage, materialism and psychological well-being among immigrant consumers
Cleveland, Mark
;
Iyer, Rajesh
;
Babin, Barry J.
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013492778
Saved in:
10
"Antiglobalscapes" : a cross-national investigation of the nature and precursors of consumers' apprehensions towards globalization
Cleveland, Mark
;
McCutcheon, Georgia
- In:
Journal of business research : JBR
138
(
2022
),
pp. 170-184
Persistent link: https://www.econbiz.de/10013197861
Saved in:
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