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~isPartOf:"International journal of entrepreneurial behavior & research"
~isPartOf:"International marketing review"
~isPartOf:"Journal of East-West business"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of promotion management : JPM"
~language:"eng"
~language:"spa"
~person:"Cleveland, Mark"
~person:"Filieri, Raffaele"
~person:"Paul, Justin"
~person:"Phau, Ian"
~person:"Yang, Zhiyong"
~subject:"Bewertung"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Soziale Integration"
~type_genre:"Article in journal"
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Bewertung
Consumer behaviour
Indien
Soziale Integration
Konsumentenverhalten
61
Brand management
20
Markenführung
20
Globalization
18
Globalisierung
17
Cultural identity
16
Kulturelle Identität
16
Brand image
15
Markenimage
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Cleveland, Mark
Filieri, Raffaele
Paul, Justin
Phau, Ian
Yang, Zhiyong
Laroche, Michel
31
Ko, Eunju
23
Diamantopoulos, Adamantios
18
Sharma, Piyush
14
Valette-Florence, Pierre
14
Bartikowski, Boris
12
Shukla, Paurav
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11
Richard, Marie-Odile
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Seo, Yuri
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Teng, Lefa
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10
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10
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10
Septianto, Felix
10
Veloutsou, Cleopatra
10
Beatty, Sharon E.
9
Christodoulides, George
9
Kukar-Kinney, Monika
9
Merchant, Altaf
9
Wagner, Udo
9
Balabanis, George
8
Behl, Abhishek
8
Choi, Jeonghye
8
Khare, Arpita
8
Liu, Martin J.
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Melewar, T. C.
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Roy, Rajat
8
Wang, Cheng Lu
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Arslanagic-Kalajdzic, Maja
7
Donthu, Naveen
7
Geuens, Maggie
7
Gupta, Suraksha
7
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7
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International journal of entrepreneurial behavior & research
International marketing review
Journal of East-West business
Journal of business research : JBR
Journal of international consumer marketing
Journal of promotion management : JPM
Journal of retailing and consumer services
16
Marketing intelligence & planning
8
Journal of fashion marketing and management
7
International journal of consumer studies
6
Psychology & marketing
6
The journal of brand management : an international journal
5
Technological forecasting & social change : an international journal
4
Tourism management : research, policies, practice
4
Australasian marketing journal
3
Business strategy and the environment
3
European management journal
3
International journal of market research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
The journal of consumer marketing
3
Young consumers : insight and ideas for responsible marketers
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Direct marketing : an international journal
2
European journal of marketing : EJM
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of marketing
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Strategic change
2
The international review of retail, distribution and consumer research
2
Asia Pacific business review
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Asian journal of business ethics : AJBE
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
International journal of advertising : the review of marketing communications
1
International journal of bank marketing
1
International journal of contemporary hospitality management
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ECONIS (ZBW)
63
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63
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1
Adapting to the Instagram esthetic and exploring influencers of hedonic consumption
Sood, Abhinav
;
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 259-275
Persistent link: https://www.econbiz.de/10014321470
Saved in:
2
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
3
Electronic word-of-mouth from video bloggers : the role of content quality and source homophily across hedonic and utilitarian products
Filieri, Raffaele
;
Acikgoz, Fulya
;
Du, Hao
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014294781
Saved in:
4
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
5
An international and cross-cultural perspective on "the wired consumer" : the digital divide and device difference dilemmas
Papadopoulos, Nicolas G.
;
Cleveland, Mark
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534131
Saved in:
6
Role of socioemotional wealth (SEW) in the internationalisation of family firms
Jain, Apoorva
;
Thukral, Sonal
;
Paul, Justin
- In:
International journal of entrepreneurial behavior & research
29
(
2023
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10013553720
Saved in:
7
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
8
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
9
Social media usage, materialism and psychological well-being among immigrant consumers
Cleveland, Mark
;
Iyer, Rajesh
;
Babin, Barry J.
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013492778
Saved in:
10
"Antiglobalscapes" : a cross-national investigation of the nature and precursors of consumers' apprehensions towards globalization
Cleveland, Mark
;
McCutcheon, Georgia
- In:
Journal of business research : JBR
138
(
2022
),
pp. 170-184
Persistent link: https://www.econbiz.de/10013197861
Saved in:
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