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~isPartOf:"International journal of entrepreneurial behavior & research"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of promotion management : JPM"
~language:"eng"
~language:"spa"
~person:"Cleveland, Mark"
~person:"Filieri, Raffaele"
~person:"Merchant, Altaf"
~person:"Paul, Justin"
~person:"Yang, Zhiyong"
~subject:"Bewertung"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"International marketing"
~subject:"Soziale Integration"
~type_genre:"Article in journal"
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Bewertung
Consumer behaviour
Indien
International marketing
Soziale Integration
Konsumentenverhalten
54
Brand management
17
Markenführung
17
Cultural identity
16
Kulturelle Identität
16
Globalization
15
Brand image
14
Globalisierung
14
Markenimage
14
Social Web
12
Social web
12
Bibliometrics
10
Bibliometrie
10
Ethnic group
9
Ethnische Gruppe
9
Welt
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World
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Brand
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7
Digitalisierung
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Digitization
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Internationales Marketing
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Internet marketing
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Markenartikel
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National culture
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Nationalkultur
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Online-Marketing
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Relationship marketing
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Scale development
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Viral marketing
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Virales Marketing
6
Acculturation
5
Beziehungsmarketing
5
Brand heritage
5
Cross-cultural
5
Cross-cultural management
5
Interkulturelles Management
5
Luxury goods
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56
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Article in journal
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56
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English
Spanish
Author
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Cleveland, Mark
Filieri, Raffaele
Merchant, Altaf
Paul, Justin
Yang, Zhiyong
Laroche, Michel
35
Ko, Eunju
23
Diamantopoulos, Adamantios
18
Phau, Ian
15
Sharma, Piyush
15
Valette-Florence, Pierre
14
Bartikowski, Boris
12
Pereira, Vijay
12
Shukla, Paurav
12
Teng, Lefa
12
Chebat, Jean-Charles
11
Richard, Marie-Odile
11
Seo, Yuri
11
Septianto, Felix
11
Balaji, M. S.
10
Beatty, Sharon E.
10
Dwivedi, Yogesh Kumar
10
Papadopoulos, Nicolas G.
10
Veloutsou, Cleopatra
10
Vrontis, Demetris
10
Wagner, Udo
10
Behl, Abhishek
9
Christodoulides, George
9
Kukar-Kinney, Monika
9
Melewar, T. C.
9
Wang, Cheng Lu
9
Balabanis, George
8
Choi, Jeonghye
8
Khare, Arpita
8
Liu, Martin J.
8
Roy, Rajat
8
Walsh, Gianfranco
8
Arslanagic-Kalajdzic, Maja
7
Calantone, Roger J.
7
Donthu, Naveen
7
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International journal of entrepreneurial behavior & research
International marketing review
Journal of business research : JBR
Journal of international consumer marketing
Journal of promotion management : JPM
Journal of retailing and consumer services
13
Psychology & marketing
7
International journal of consumer studies
5
Technological forecasting & social change : an international journal
4
Business strategy and the environment
3
European management journal
3
International journal of market research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Tourism management : research, policies, practice
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of marketing
2
Journal of marketing theory and practice
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of brand management : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
Asia Pacific business review
1
Asia Pacific journal of marketing and logistics
1
Asian journal of business ethics : AJBE
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of bank marketing
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of East-West business
1
Journal of advertising research
1
Journal of consumer behaviour
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of enterprising communities : people and places in the global economy ; JEC
1
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ECONIS (ZBW)
56
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21
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21
Marketing-to-Millennials : Marketing 4.0, customer satisfaction and purchase intention
Dash, Ganesh
;
Kiefer, Kip
;
Paul, Justin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 608-620
Persistent link: https://www.econbiz.de/10012420451
Saved in:
22
A meta-analytic investigation of consumer response to anthropomorphic appeals : the roles of product type and uncertainty avoidance
Velasco, Franklin
;
Yang, Zhiyong
;
Janakiraman, Narayanan
- In:
Journal of business research : JBR
131
(
2021
),
pp. 735-746
Persistent link: https://www.econbiz.de/10012545115
Saved in:
23
The role of visual cues in eWOM on consumers’ behavioral intention and decisions
Filieri, Raffaele
;
Lin, Zhibin
;
Pino, Giovanni
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 663-675
Persistent link: https://www.econbiz.de/10012647992
Saved in:
24
Customers' motivation to engage with luxury brands on social media
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
112
(
2020
),
pp. 223-235
Persistent link: https://www.econbiz.de/10012230580
Saved in:
25
Managing the product-harm crisis in the digital era : the role of consumer online brand community engagement
Yuan, Denghua
;
Lin, Zhibin
;
Filieri, Raffaele
;
Liu, Ran
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 38-47
Persistent link: https://www.econbiz.de/10012270822
Saved in:
26
Regulatory focus and consumption of counterfeit luxury goods : roles of functional theories of attitudes and perceived similarity
Wang, Li
;
Jin, Manhui
;
Yang, Zhiyong
- In:
Journal of business research : JBR
107
(
2020
),
pp. 50-61
Persistent link: https://www.econbiz.de/10012156676
Saved in:
27
Unpacking the relationship between social media marketing and brand equity : the mediating role of consumers' benefits and experience
Zollo, Lamberto
;
Filieri, Raffaele
;
Rialti, Riccardo
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 256-267
Persistent link: https://www.econbiz.de/10012285993
Saved in:
28
Developing an emic scale to measure ad-evoked nostalgia in a collectivist emerging market, India
Jain, Varsha
;
Merchant, Altaf
;
Roy, Subhadip
;
Ford, John B.
- In:
Journal of business research : JBR
99
(
2019
),
pp. 140-156
Persistent link: https://www.econbiz.de/10012023587
Saved in:
29
Multifaceted acculturation in multiethnic settings
Cleveland, Mark
;
Xu, Cecelia
- In:
Journal of business research : JBR
103
(
2019
),
pp. 250-260
Persistent link: https://www.econbiz.de/10012104217
Saved in:
30
Cognitive outcomes of brand heritage : a signaling perspective
Pecot, Fabien
;
Merchant, Altaf
;
Valette-Florence, Pierre
; …
- In:
Journal of business research : JBR
85
(
2018
),
pp. 304-316
Persistent link: https://www.econbiz.de/10011815553
Saved in:
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