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~isPartOf:"International journal of entrepreneurship and small business"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The journal of business & industrial marketing"
~subject:"SME"
~subject:"Social web"
~subject:"Werbung"
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Search: subject_exact:"Marketing mix"
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SME
Social web
Werbung
Marketing management
248
Marketingmanagement
248
B-to-B-Marketing
47
Business-to-business marketing
47
Lieferantenmanagement
43
Supplier relationship management
43
Beziehungsmarketing
39
Relationship marketing
39
Marketing
38
Consumer behaviour
35
Konsumentenverhalten
35
Firm performance
30
Unternehmenserfolg
30
Innovation
22
Brand management
20
Internet marketing
20
KMU
20
Markenführung
20
Online-Marketing
20
Innovation management
17
Innovationsmanagement
17
USA
17
United States
17
Social Web
16
New product development
15
Produktentwicklung
15
Competitive advantage
13
Strategic management
13
Strategisches Management
13
Wettbewerbsvorteil
13
Brand image
12
Markenimage
12
Market orientation
12
Marketing theory
12
Marketingtheorie
12
Großbritannien
11
United Kingdom
11
Marketing strategy
10
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37
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Hirvonen, Saku
2
Karjaluoto, Heikki
2
Laukkanen, Tommi
2
Polonsky, Michael J.
2
Ulkuniemi, Pauliina
2
Afum, Ebenezer
1
Agyabeng-Mensah, Yaw
1
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Arpa, Claire
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1
Barrera-Barrera, Ramón
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1
Bian, Dong
1
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1
Celuch, Kevin
1
Chapple, Duncan
1
Chong, Woon Kian
1
Cisneiros, Gabriela Pessoa de Oliveira
1
Cowan, Kirsten
1
Danik, Lidia
1
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1
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1
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1
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1
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1
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1
Ismail, Hossam S.
1
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1
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1
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International journal of entrepreneurship and small business
Journal of marketing management : MM
The journal of business & industrial marketing
Journal of business research : JBR
47
Journal of strategic marketing
30
Industrial marketing management : the international journal for industrial and high-tech firms
27
Journal of marketing communications
22
European journal of marketing : EJM
19
International journal of internet marketing and advertising : IJIMA
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Cogent business & management
15
Marketing intelligence & planning
14
Journal of research in marketing and entrepreneurship
13
The marketing review
12
Business horizons
11
Journal of advertising research
11
Asia Pacific journal of marketing and logistics
10
International journal of advertising : the review of marketing communications
10
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
10
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
Springer eBook Collection
10
SpringerLink / Bücher
10
The journal of brand management : an international journal
10
European research studies
9
International entrepreneurship and management journal
9
International journal of technology marketing : IJTMkt
9
Journal of marketing
9
Journal of promotion management : JPM
9
Journal of research in marketing and entrepreneurship : JRME
9
Journal of small business and enterprise development
9
Journal of the Academy of Marketing Science
9
Entrepreneurship marketing : principles and practice of SME marketing
8
Journal of global marketing
8
Journal of retailing and consumer services
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
International business review : the official journal of the European International Business Academy
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International marketing review
7
Journal of Islamic marketing : JIMA
7
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ECONIS (ZBW)
37
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1
Entrepreneurial marketing orientation of the Polish and Finnish SMEs and its environmental determinants
Kowalik, Izabela
;
Danik, Lidia
;
Pleśniak, Agnieszka
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 167-181
Persistent link: https://www.econbiz.de/10013538987
Saved in:
2
The challenges of B2B innovation : using marketing analytics to plan and implement a successful digital catalog adoption
Wilson, R. Dale
;
Stephens, Anna M.
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 290-302
Persistent link: https://www.econbiz.de/10013539116
Saved in:
3
How and when does internal and external social media use for marketing impact B2B SME performance?
Zubielqui, Graciela Corral de
;
Jones, Janice
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1607-1622
Persistent link: https://www.econbiz.de/10014314175
Saved in:
4
Market amplification or transformation? : the role of industry analysts in spreading WOM in B2B
Cowan, Kirsten
;
Palo, Teea
;
Chapple, Duncan
;
Zhang, Yiwei
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1623-1638
Persistent link: https://www.econbiz.de/10014314176
Saved in:
5
Green market orientation, green value-based innovation, green reputation and enterprise social performance of Ghanaian SMEs : the role of lean management
Afum, Ebenezer
;
Agyabeng-Mensah, Yaw
;
Baah, Charles
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2151-2169
Persistent link: https://www.econbiz.de/10014471895
Saved in:
6
Marketing capabilities for small and medium enterprises that supply large companies
Mainardes, Emerson Wagner
;
Cisneiros, Gabriela Pessoa …
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10012797088
Saved in:
7
Mobile instant messaging apps as an opportunity for a conversational approach to marketing : a segmentation study
Lo Presti, Letizia
;
Maggiore, Giulio
;
Marino, Vittoria
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
7
,
pp. 1432-1448
Persistent link: https://www.econbiz.de/10013400120
Saved in:
8
Selling whiteness? : a critical review of the literature on marketing and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
9
Who says what to whom in what channel? : a rules theoretic perspective on word-of-mouth marketing
Buttle, Francis A.
;
Groeger, Lars
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1035-1059
Persistent link: https://www.econbiz.de/10011850299
Saved in:
10
Integrating social media within an integrated marketing communication decision-making framework
Valos, Michael J.
;
Maplestone, Vanya Louise
;
Polonsky, …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1522-1558
Persistent link: https://www.econbiz.de/10011854313
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