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~isPartOf:"International journal of entrepreneurship and small business : IJESB"
~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of organizational computing and electronic commerce"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Distribution channel"
~subject:"Konsumentenverhalten"
~subject:"Selling"
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Search: subject_exact:"Direct marketing"
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Distribution channel
Konsumentenverhalten
Selling
Direct marketing
10
Direktmarketing
10
Consumer behaviour
5
Vertriebsweg
4
Verkauf
3
Beziehungsmarketing
2
E-commerce
2
Einzelhandel
2
Electronic Commerce
2
Lieferantenmanagement
2
Relationship marketing
2
Retail trade
2
Supplier relationship management
2
USA
2
United States
2
direct marketing
2
1993-2000
1
Advertising effects
1
Beschaffung
1
Betriebsgröße
1
Buyer-seller interaction
1
Buyer-seller relationship
1
Channel management
1
Confidence
1
Dienstleistungsqualität
1
Direct selling
1
Estimation
1
Firm size
1
France
1
Frankreich
1
Heckman
1
Heuristics
1
Heuristik
1
High technology
1
Hochtechnologie
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Innovation adoption
1
Innovation diffusion
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8
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Albaum, Gerald S.
1
Aubert, Magali
1
Avery, Jill
1
Bijmolt, Tammo H. A.
1
Bose, Indranil
1
Caravella, Mary
1
Deighton, John
1
Enjolras, Geoffroy
1
Kock, Heidi
1
Lund, Donald J.
1
Marinova, Detelina
1
Paesbrugghe, Bert
1
Poon, Patrick
1
Risselada, Hans
1
Steenburgh, Thomas J.
1
Verhoef, Peter C.
1
Vuori, Johanna
1
Wangenheim, Florian v.
1
Wübben, Markus
1
Yin, Cheng-Yue
1
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Published in...
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International journal of entrepreneurship and small business : IJESB
International journal of retail & distribution management
Journal of marketing
Journal of organizational computing and electronic commerce
The journal of business & industrial marketing
Health marketing quarterly
15
SpringerLink / Bücher
10
International journal of pharmaceutical and healthcare marketing : IJPHM
9
Direct marketing : an international journal
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of marketing communications
4
Journal of retailing and consumer services
4
Journal of business economics : JBE
3
Journal of business research : JBR
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing
3
NBER working paper series
3
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
3
Research
3
The marketing review
3
Aktuelle Fragen in der Versicherungswirtschaft : mit Beiträgen zu den Themen - Zukunftsfragen der deutschen Lebensversicherungswirtschaft - Kapitalanlagerisiken im langfristigen Geschäft - Fondsmodelle in der GKV - Wertorientierte Steuerung in der Rückversicherung - Chancen und Perspektiven...
2
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
2
European journal of operational research : EJOR
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of electronic business
2
International journal of production economics
2
International journal of technology marketing : IJTMkt
2
Journal of business & economics research
2
Journal of marketing research : JMR
2
Journal of promotion management : JPM
2
Journal of targeting, measurement and analysis for marketing
2
Kundenmanagement & Electronic Commerce
2
Marketing letters : a journal of research in marketing
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
2
Schriftenreihe Studien zum Konsumentenverhalten
2
Springer Gabler Research
2
... für Dummies
1
A.E. Res
1
Advances in business and management forecasting
1
Aging society and its implications for services marketing : approaches in hospitality, tourism and transport
1
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ECONIS (ZBW)
8
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1
Selling to enabled purchasers : the effect of perceived supply risk and profit impact on the buyer-seller interaction
Paesbrugghe, Bert
;
Vuori, Johanna
;
Kock, Heidi
- In:
The journal of business & industrial marketing
37
(
2022
)
5
,
pp. 1012-1024
Persistent link: https://www.econbiz.de/10013399847
Saved in:
2
The dynamics of direct selling for wine-growing farms
Aubert, Magali
;
Enjolras, Geoffroy
- In:
International journal of entrepreneurship and small …
44
(
2021
)
2
,
pp. 155-176
Persistent link: https://www.econbiz.de/10012670258
Saved in:
3
Managing revenue across retail channels : the interplay of service performance and direct marketing
Lund, Donald J.
;
Marinova, Detelina
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 99-118
Persistent link: https://www.econbiz.de/10010419895
Saved in:
4
Exploring risks, advantages and interpersonal trust in buyer-salesperson relationships in direct selling in a non-western country
Poon, Patrick
;
Albaum, Gerald S.
;
Yin, Cheng-Yue
- In:
International journal of retail & distribution management
45
(
2017
)
3
,
pp. 328-342
Persistent link: https://www.econbiz.de/10011640130
Saved in:
5
Adding bricks to clicks : predicting the patterns of cross-channel elasticities over time
Avery, Jill
;
Steenburgh, Thomas J.
;
Deighton, John
; …
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 96-111
Persistent link: https://www.econbiz.de/10009778035
Saved in:
6
Dynamic effects of social influence and direct marketing on the adoption of high-technology products
Risselada, Hans
;
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 52-68
Persistent link: https://www.econbiz.de/10010345572
Saved in:
7
Special issue: Quantitative models to support direct marketing in electronic channels
Bose, Indranil
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003845408
Saved in:
8
Instant customer base analysis : managerial heuristics often "get it right"
Wübben, Markus
;
Wangenheim, Florian v.
- In:
Journal of marketing
72
(
2008
)
3
,
pp. 82-93
Persistent link: https://www.econbiz.de/10003709044
Saved in:
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