//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of entrepreneurship and small business : IJESB"
~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of organizational computing and electronic commerce"
~isPartOf:"The journal of business & industrial marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Direct marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Direct marketing
10
Direktmarketing
10
Consumer behaviour
5
Konsumentenverhalten
5
Distribution channel
4
Vertriebsweg
4
Selling
3
Verkauf
3
Beziehungsmarketing
2
E-commerce
2
Einzelhandel
2
Electronic Commerce
2
Lieferantenmanagement
2
Relationship marketing
2
Retail trade
2
Supplier relationship management
2
USA
2
United States
2
direct marketing
2
1993-2000
1
Advertising effects
1
Beschaffung
1
Betriebsgröße
1
Buyer-seller interaction
1
Buyer-seller relationship
1
Channel management
1
Confidence
1
Dienstleistungsqualität
1
Direct selling
1
Estimation
1
Firm size
1
France
1
Frankreich
1
Heckman
1
Heuristics
1
Heuristik
1
High technology
1
Hochtechnologie
1
Innovation adoption
1
Innovation diffusion
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
9
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
10
Author
All
Albaum, Gerald S.
1
Aubert, Magali
1
Avery, Jill
1
Bijmolt, Tammo H. A.
1
Bose, Indranil
1
Caravella, Mary
1
Deighton, John
1
Enjolras, Geoffroy
1
Grayson, Kent
1
Kock, Heidi
1
Leeflang, Peter
1
Lund, Donald J.
1
Marinova, Detelina
1
Osinga, Ernst C.
1
Paesbrugghe, Bert
1
Poon, Patrick
1
Risselada, Hans
1
Srinivasan, Shuba
1
Steenburgh, Thomas J.
1
Verhoef, Peter C.
1
Vuori, Johanna
1
Wangenheim, Florian v.
1
Wieringa, Jaap E.
1
Wübben, Markus
1
Yin, Cheng-Yue
1
more ...
less ...
Published in...
All
International journal of entrepreneurship and small business : IJESB
International journal of retail & distribution management
Journal of marketing
Journal of organizational computing and electronic commerce
The journal of business & industrial marketing
SpringerLink / Bücher
43
Health marketing quarterly
34
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
20
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of Consumer Marketing
17
Marketing Intelligence & Planning
15
Direct marketing : an international journal
14
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
14
Journal of business research : JBR
14
Leitfaden Online-Marketing ; [Bd. 1]
14
Direct store delivery : concepts, applications and instruments
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Springer eBook Collection / Business and Economics
11
ERIM report series research in management
10
Journal of marketing research : JMR
10
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
10
Europäische Hochschulschriften / 5
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Research
9
European Journal of Marketing
8
European journal of operational research : EJOR
8
International direct marketing : principles, best practices, marketing facts
8
Marketing Science
8
NBER working paper series
8
Springer eBook Collection
8
Journal of advertising research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Schriften zu Dialogmarketing 'revisited'
7
Arbeitsbericht ... des Competence Center E-Business Basel
6
Arbeitsberichte der Hochschule für Wirtschaft FHNW
6
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
6
Die Bank
6
ERIM Report Series Research in Management
6
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Journal of targeting, measurement and analysis for marketing
6
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Selling to enabled purchasers : the effect of perceived supply risk and profit impact on the buyer-seller interaction
Paesbrugghe, Bert
;
Vuori, Johanna
;
Kock, Heidi
- In:
The journal of business & industrial marketing
37
(
2022
)
5
,
pp. 1012-1024
Persistent link: https://www.econbiz.de/10013399847
Saved in:
2
The dynamics of direct selling for wine-growing farms
Aubert, Magali
;
Enjolras, Geoffroy
- In:
International journal of entrepreneurship and small …
44
(
2021
)
2
,
pp. 155-176
Persistent link: https://www.econbiz.de/10012670258
Saved in:
3
Managing revenue across retail channels : the interplay of service performance and direct marketing
Lund, Donald J.
;
Marinova, Detelina
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 99-118
Persistent link: https://www.econbiz.de/10010419895
Saved in:
4
Exploring risks, advantages and interpersonal trust in buyer-salesperson relationships in direct selling in a non-western country
Poon, Patrick
;
Albaum, Gerald S.
;
Yin, Cheng-Yue
- In:
International journal of retail & distribution management
45
(
2017
)
3
,
pp. 328-342
Persistent link: https://www.econbiz.de/10011640130
Saved in:
5
Adding bricks to clicks : predicting the patterns of cross-channel elasticities over time
Avery, Jill
;
Steenburgh, Thomas J.
;
Deighton, John
; …
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 96-111
Persistent link: https://www.econbiz.de/10009778035
Saved in:
6
Dynamic effects of social influence and direct marketing on the adoption of high-technology products
Risselada, Hans
;
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 52-68
Persistent link: https://www.econbiz.de/10010345572
Saved in:
7
Why do firms invest in consumer advertising with limited sales response? : a shareholder perspective
Osinga, Ernst C.
;
Leeflang, Peter
;
Srinivasan, Shuba
; …
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 109-124
Persistent link: https://www.econbiz.de/10008840467
Saved in:
8
Special issue: Quantitative models to support direct marketing in electronic channels
Bose, Indranil
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003845408
Saved in:
9
Instant customer base analysis : managerial heuristics often "get it right"
Wübben, Markus
;
Wangenheim, Florian v.
- In:
Journal of marketing
72
(
2008
)
3
,
pp. 82-93
Persistent link: https://www.econbiz.de/10003709044
Saved in:
10
Friendship versus business in marketing relationships
Grayson, Kent
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 121-139
Persistent link: https://www.econbiz.de/10003565695
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->