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~isPartOf:"International journal of event and festival management"
~isPartOf:"Journal of historical research in marketing"
~subject:"Dienstleistungsmarketing"
~subject:"United States"
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Dienstleistungsmarketing
United States
Marketing theory
86
Marketingtheorie
86
History of economic thought
45
Ökonomische Ideengeschichte
45
History of marketing thought
25
Marketing
16
USA
15
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Donald F. Dixon
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History of marketing theory
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American Marketing Association
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Shaw, Eric H.
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Belk, Russell W.
1
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1
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1
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1
Jones, D. G. Brian
1
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1
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1
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Murphy, Patrick E.
1
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1
Shapiro, Stanley
1
Tadajewski, Mark
1
Van Winkle, Christine M.
1
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1
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International journal of event and festival management
Journal of historical research in marketing
History of marketing thought ; Volume 1
25
History of marketing thought ; Volume 2
23
Journal of macromarketing : examining the interactions among markets, marketing, and society
22
Journal of marketing management : MM
17
Neue Herausforderungen an das Dienstleistungsmarketing
9
History of marketing thought ; Volume 3
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of the Academy of Marketing Science
8
Journal of business research : JBR
6
Journal of service management
5
Marketing theory
5
AMS review : official publication of the Academy of Marketing Science
4
Australasian marketing journal
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing education : JME
4
SAGE library of marketing
4
European journal of marketing : EJM
3
Journal of macromarketing
3
Legends in marketing
3
Major theoretical debates and contemporary issues in marketing theory
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing intelligence & planning
3
Rethinking marketing : developing a new understanding of markets
3
The evolution of nonprofit marketing
3
The journal of services marketing
3
Changing the course of marketing : alternative paradigms for widening marketing theory
2
Electronic markets : the international journal on networked business
2
Europäische Hochschulschriften / 5
2
Gabler Edition Wissenschaft / Marketing und Innovationsmanagement
2
Its Marketing series
2
Journal of business-to-business marketing
2
Journal of education for business
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of research in marketing and entrepreneurship : JRME
2
Journal of service research : JSR
2
Journal of service theory and practice : JSTP
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ECONIS (ZBW)
17
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17
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1
Russ Belk, autobiographical reflections
Belk, Russell W.
- In:
Journal of historical research in marketing
9
(
2017
)
2
,
pp. 191-202
Persistent link: https://www.econbiz.de/10011724476
Saved in:
2
Christian Grönroos : I did it my way
Grönroos, Christian
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 277-301
Persistent link: https://www.econbiz.de/10011798326
Saved in:
3
The Negro marketing dilemma : dominant marketing discourses in the US from the 1950s to the 1970s
Ibrahim, Yasmin
- In:
Journal of historical research in marketing
8
(
2016
)
4
,
pp. 545-563
Persistent link: https://www.econbiz.de/10011643960
Saved in:
4
Service-dominant logic and the festival experience
Van Winkle, Christine M.
;
Bueddefeld, Jill N. H.
- In:
International journal of event and festival management
7
(
2016
)
3
,
pp. 237-254
Persistent link: https://www.econbiz.de/10011630090
Saved in:
5
Promoting the consumer society : Ernest Dichter, the Cold War and FBI
Tadajewski, Mark
- In:
Journal of historical research in marketing
5
(
2013
)
2
,
pp. 192-211
Persistent link: https://www.econbiz.de/10009758439
Saved in:
6
Marketing academics at the FTC : the inside story
Wilkie, William L.
;
Murphy, Patrick E.
- In:
Journal of historical research in marketing
5
(
2013
)
1
,
pp. 124-140
Persistent link: https://www.econbiz.de/10009758513
Saved in:
7
Marketing education and acculturation in the early twentieth century : evidence from Polish language texts on selling and salesmanship
Witkowski, Terrence H.
- In:
Journal of historical research in marketing
4
(
2012
)
1
,
pp. 97-128
Persistent link: https://www.econbiz.de/10009506455
Saved in:
8
"Winter sports under a summer sun" : the marketing of Sun Valley ski resort in the 1930s
Esson, Dylan J.
- In:
Journal of historical research in marketing
4
(
2012
)
4
,
pp. 554-577
Persistent link: https://www.econbiz.de/10009683209
Saved in:
9
Reflections on the American Marketing Association Doctoral Consortium
Lazer, William
;
Bennett, Peter D.
- In:
Journal of historical research in marketing
3
(
2011
)
2
,
pp. 251-260
Persistent link: https://www.econbiz.de/10009233210
Saved in:
10
Wroe Alderson's Marketing Theory Seminar : an experiment in higher education (1951 - 1965)
McGarry, E. D.
- In:
Journal of historical research in marketing
3
(
2011
)
2
,
pp. 244-250
Persistent link: https://www.econbiz.de/10009233211
Saved in:
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