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~isPartOf:"International journal of hospitality management"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Social media"
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Social media
Welt
497
World
497
Social Web
344
Social web
344
Technischer Fortschritt
251
Technological change
251
Innovation
242
Consumer behaviour
163
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Barlatier, Pierre-Jean
2
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Wang, Wei
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Ali, Maged
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International journal of hospitality management
International journal of sports marketing & sponsorship
Technological forecasting & social change : an international journal
Journal of business research : JBR
116
Journal of retailing and consumer services
54
Tourism management : research, policies, practice
46
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
38
Business horizons
37
Industrial marketing management : the international journal for industrial and high-tech firms
36
The journal of product & brand management
30
Corporate communications : an international journal
28
International journal of contemporary hospitality management
19
European journal of marketing
17
Journal of business ethics : JOBE
16
Journal of communication management : an international journal
16
The journal of brand management : an international journal
16
The journal of services marketing
16
The journal of business & industrial marketing
15
Tourism management perspectives : TMP
15
European management journal
13
Journal of electronic commerce research : JECR
13
Marketing intelligence & planning
13
European journal of marketing : EJM
12
Finance research letters
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Qualitative market research : an international journal
12
Sport management review
12
Journal of the Academy of Marketing Science
11
Telecommunications policy : the international journal of digital economy, data sciences and new media
11
The marketing review
11
Tourism analysis : an interdisciplinary tourism & hospitality journal
11
Accounting, auditing & accountability journal
10
Asia Pacific journal of marketing and logistics
10
Journal of fashion marketing and management
10
Young consumers : insight and ideas for responsible marketers
10
Electronic commerce research
8
International review of economics & finance : IREF
8
International review on public and non-profit marketing
8
Internet policy review : journal on internet regulation
8
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ECONIS (ZBW)
98
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1
Brand communication and the mass vaccination center : stadium, team and community perspectives
Sears, Jackson
;
Cianfrone, Beth A.
;
Kellison, Timothy B.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10014331363
Saved in:
2
Sponsor and ambush marketing during the 2018 Commonwealth Games on Twitter and Instagram
Scott, Olan K. M.
;
Burton, Nicholas
;
Li, Bo
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 612-627
Persistent link: https://www.econbiz.de/10013370402
Saved in:
3
Comprehensive examination of online reviews divergence over time and platform types
Kirilenko, Andrei
;
Stepchenkova, Svetlana
;
Gromoll, Ronald
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457834
Saved in:
4
Measuring the Quadruple Helix in social media : a case study of university-industry collaboration
Shin, Bokyong
;
Rask, Mikko
;
Kahma, Nina
- In:
Technological forecasting & social change : an …
194
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014475092
Saved in:
5
Wind energy : influencing the dynamics of the public opinion formation through the retweet network
Mastroeni, Loretta
;
Naldi, Maurizio
;
Vellucci, Pierluigi
- In:
Technological forecasting & social change : an …
194
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014475462
Saved in:
6
The Achilles heel of interconnected user networks : network firms and the vulnerability of rapid decline
Knudsen, Eirik Sjåholm
;
Belik, Ivan
- In:
Technological forecasting & social change : an …
195
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014478618
Saved in:
7
Would you go invisible on social media? : an empirical study on the antecedents of users' lurking behavior
Hong, Ying
;
Hu, Jiangting
;
Zhao, Yaxin
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014329847
Saved in:
8
Social media use, corporate entrepreneurship and organizational resilience : a recipe for SMEs success in a post-Covid scenario
Martín-Rojas, Rodrigo
;
Garrido-Moreno, Aurora
; …
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014441397
Saved in:
9
Social media engagement in the maritime industry during the pandemic
Koh, Le Yi
;
Ng, Chloe
;
Wang, Xueqin
;
Yuen, Kum Fai
- In:
Technological forecasting & social change : an …
192
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014441958
Saved in:
10
Customer engagement on social media : an examination of NFL teams' Instagram posts
Wang, Wenche
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 1021-1038
Persistent link: https://www.econbiz.de/10014430864
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