//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of hospitality management"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand image"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
675
Markenimage
675
Consumer behaviour
509
Konsumentenverhalten
509
Brand management
472
Markenführung
472
Brand
250
Markenartikel
240
Beziehungsmarketing
144
Relationship marketing
144
Social Web
76
Social web
76
Brand equity
64
Designation of origin
64
Herkunftsbezeichnung
64
Internet marketing
63
Online-Marketing
63
Advertising effects
58
Werbewirkung
58
Luxury goods
54
Luxusgüter
54
Personality psychology
49
Persönlichkeitspsychologie
49
Marketing management
47
Marketingmanagement
47
Customer satisfaction
45
Kundenzufriedenheit
45
International marketing
39
Internationales Marketing
39
Viral marketing
33
Virales Marketing
33
Brand loyalty
30
Corporate reputation
30
Firmenimage
30
Emotion
28
Perception
28
Wahrnehmung
28
Advertising
27
Gastronomie
26
Restaurant industry
26
more ...
less ...
Online availability
All
Undetermined
491
Free
1
Type of publication
All
Article
675
Type of publication (narrower categories)
All
Article in journal
675
Aufsatz in Zeitschrift
675
Conference paper
5
Konferenzbeitrag
5
Language
All
English
675
Author
All
Diamantopoulos, Adamantios
14
Foroudi, Pantea
9
Valette-Florence, Pierre
7
Christodoulides, George
6
Jang, Soocheong
6
Melewar, T. C.
6
Veloutsou, Cleopatra
6
Arslanagic-Kalajdzic, Maja
5
Gupta, Suraksha
5
Guzman, Francisco
5
Japutra, Arnold
5
King, Ceridwyn
5
Ko, Eunju
5
Merchant, Altaf
5
Michel, Géraldine
5
Wallpach, Sylvia von
5
Aiello, Gaetano
4
Bang, Nguyen
4
Bartikowski, Boris
4
Davvetas, Vasileios
4
Dennis, Charles
4
Dutta, Sujay
4
Eisingerich, Andreas B
4
Ekinci, Yuksel
4
Fastoso, Fernando
4
Foroudi, Mohammad Mahdi
4
Grohs, Reinhard
4
Han, Heesup
4
Hyun, Sunghyup Sean
4
Magnusson, Peter
4
Merunka, Dwight
4
Paul, Justin
4
Sreejesh, S.
4
Steenkamp, Jan-Benedict E. M.
4
Voyer, Benjamin G.
4
Westjohn, Stanford A.
4
Wong, IpKin Anthony
4
Zdravkovic, Srdan
4
Augusto, Mário Gomes
3
Badrinarayanan, Vishag
3
more ...
less ...
Published in...
All
International journal of hospitality management
International marketing review
Journal of business research : JBR
Journal of marketing
The journal of brand management : an international journal
335
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
135
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
98
Journal of marketing communications
90
Marketing intelligence & planning
80
SpringerLink / Bücher
78
Journal of international consumer marketing
73
The journal of consumer marketing
71
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of global marketing
63
Journal of marketing management : MM
62
Marketing letters : a journal of research in marketing
61
Journal of strategic marketing
59
Cogent business & management
56
Journal of the Academy of Marketing Science
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
45
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
Journal of hospitality marketing & management
42
more ...
less ...
Source
All
ECONIS (ZBW)
675
Showing
1
-
10
of
675
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Analyzing the cultural contradictions of authenticity : theoretical and managerial insights from the market logic of conscious capitalism
Thompson, Craig J.
;
Kumar, Ankita
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 21-41
Persistent link: https://www.econbiz.de/10013390579
Saved in:
2
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
3
How does ritualistic service increase brand evangelism through E2C interaction quality and memory? : the moderating role of social phobia
Shang, Yuanyuan
;
Li, Fangxuan
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457798
Saved in:
4
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
5
A win-win situation : enhancing sharing economy platform brand equity by engaging business owners in CSR using gamification
Alibakhshi, Setareh
;
Seyyedamiri, Nader
;
Nazarian, Alireza
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457845
Saved in:
6
The influence of luxury brand personality on digital interaction evaluations : a focus on European and North American markets
Cowan, Kirsten
;
Kostyk, Alena
- In:
International marketing review
41
(
2024
)
2
,
pp. 386-410
Persistent link: https://www.econbiz.de/10014524808
Saved in:
7
Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush
- In:
International marketing review
41
(
2024
)
2
,
pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
Saved in:
8
Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
9
Values created from far and near : influence of spatial distance on brand evaluation
Chu, Xing-Yu
;
Chang, Chun-Tuan
;
Lee, Angela Y.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 162-175
Persistent link: https://www.econbiz.de/10012662149
Saved in:
10
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->