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~isPartOf:"International journal of hospitality management"
~isPartOf:"International marketing review"
~subject:"Confidence"
~subject:"Firmenimage"
~subject:"Herkunftsbezeichnung"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Confidence
Firmenimage
Herkunftsbezeichnung
Markenimage
Brand management
164
Markenführung
164
Consumer behaviour
160
Konsumentenverhalten
160
Brand image
144
Beziehungsmarketing
58
Brand
58
Relationship marketing
58
Markenartikel
55
Hotel industry
49
Hotellerie
49
Designation of origin
37
Gastronomie
32
International marketing
32
Internationales Marketing
32
Restaurant industry
32
Customer satisfaction
31
Kundenzufriedenheit
31
Dienstleistungsqualität
21
Service quality
21
Brand loyalty
20
Brand equity
19
Luxury goods
18
Luxusgüter
18
Marketing management
17
Marketingmanagement
17
Markentreue
16
Emotion
14
USA
14
United States
14
Vertrauen
14
Advertising effects
13
Internet marketing
13
Online-Marketing
13
Werbewirkung
13
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12
Social web
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152
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Article in journal
Conference paper
Aufsatz in Zeitschrift
152
Systematic review
1
Übersichtsarbeit
1
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English
152
Author
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Jang, Soocheong
6
King, Ceridwyn
5
Han, Heesup
4
Hyun, Sunghyup Sean
4
Magnusson, Peter
4
Westjohn, Stanford A.
4
Zdravkovic, Srdan
4
Seo, Soobin
3
Song, Hak-jun
3
Wong, IpKin Anthony
3
Bianchi, Constanza
2
Choe, Ja Young
2
Christodoulides, George
2
Diamantopoulos, Adamantios
2
Fetscherin, Marc
2
Foroudi, Pantea
2
Ge, Jiaye
2
Han, C. M.
2
Han, Sung Ho
2
He, Jiaxun
2
Hwang, Jinsoo
2
Japutra, Arnold
2
Jeong, EunHa
2
Kang, Juhee
2
Kim, Jinkyung Jenny
2
Lee, Seoki
2
Lee, Timothy J.
2
Li, Yong-Quan
2
Moon, Byeong-joon
2
Paul, Justin
2
Ruan, Wen-Qi
2
Septianto, Felix
2
Sreejesh, S.
2
Sung, Kyongsik
2
Xiong, Lina
2
Zhang, Lu
2
Zhang, Shu-Ning
2
Aagerup, Ulf
1
Ahmad, Muhammad Ishfaq
1
Ahmad, Wasim
1
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International journal of hospitality management
International marketing review
Journal of business research : JBR
506
The journal of brand management : an international journal
379
The journal of product & brand management
316
Journal of retailing and consumer services
253
Psychology & marketing
136
European journal of marketing : EJM
116
Asia Pacific journal of marketing and logistics
108
Tourism management : research, policies, practice
100
Journal of travel and tourism marketing
98
Journal of marketing communications
94
Marketing intelligence & planning
86
Journal of international consumer marketing
77
Journal of strategic marketing
75
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
75
The journal of consumer marketing
75
Industrial marketing management : the international journal for industrial and high-tech firms
72
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Journal of marketing management : MM
69
Journal of global marketing
66
Journal of marketing
64
Marketing letters : a journal of research in marketing
63
Cogent business & management
60
Journal of the Academy of Marketing Science
58
The IUP journal of brand management : IJBRM
56
Journal of consumer research : JCR ; an interdisciplinary bimonthly
55
Journal of fashion marketing and management
55
Journal of promotion management : innovations in planning and applied research
52
International journal of advertising : the quarterly review of marketing communications
50
International journal of internet marketing and advertising : IJIMA
50
International journal of consumer studies
49
Journal of Islamic marketing
48
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
48
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
45
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
44
Journal of hospitality marketing & management
44
Qualitative market research : an international journal
44
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ECONIS (ZBW)
152
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1
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10
of
152
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date (oldest first)
1
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
2
Perceived brand localness of foreign brands and its impacts on brand trust and purchase intentions in developing countries in Asia : a social identity theory perspective
Han, C. M.
;
Nam, Hyojin
;
Swanepoel, Danielle
- In:
International marketing review
40
(
2023
)
6
,
pp. 1297-1324
Persistent link: https://www.econbiz.de/10014470374
Saved in:
3
Understanding consumers' upward blame attribution, revenge and reconciliation toward multinational versus domestic brand scandals
Yuan, Shaofeng
;
Li, Jinping
;
Gao, Ying
- In:
International marketing review
40
(
2023
)
6
,
pp. 1432-1455
Persistent link: https://www.econbiz.de/10014470383
Saved in:
4
How does cultural tightness-looseness affect attitudes toward a local vs foreign brand transgression?
Ge, Jiaye
;
Jo, Myung-Soo
;
Sarigollu, Emine
- In:
International marketing review
40
(
2023
)
6
,
pp. 1456-1479
Persistent link: https://www.econbiz.de/10014470391
Saved in:
5
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
6
Antecedents and consequences of brand equity : evidence from Starbucks coffee brand
Ren, YuXuan
;
Choe, Yunseon
;
Song, Hak-jun
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482336
Saved in:
7
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
8
The dual impetus for perceived brand globalness and brand competence in a rapidly changing environment : the role of Brand-Nation Connection
He, Jiaxun
;
Ge, Jiaye
- In:
International marketing review
40
(
2023
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10014227446
Saved in:
9
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
10
Is brand globalness compatible with brand country-of-origin? : an investigation of hybrid brand positioning strategies for emerging market brands
Hong, Ruiyang
;
Zhang, Zhe
;
Zhang, Chun
;
Hu, Zuohao
- In:
International marketing review
40
(
2023
)
1
,
pp. 49-79
Persistent link: https://www.econbiz.de/10014227450
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