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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Konsumentenverhalten"
~subject:"Sponsoring"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Konsumentenverhalten
Sponsoring
Advertising effects
271
Werbewirkung
271
Advertising
117
Werbung
117
Consumer behaviour
68
USA
52
United States
52
Psychology of advertising
32
Werbepsychologie
32
Brand image
26
Markenimage
26
Computerspiel
21
Experiment
21
Fernsehwerbung
21
Television advertising
21
Video game
21
Internet marketing
20
Online-Marketing
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Target group
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Brand management
15
Markenführung
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Product Placement
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Product placement
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Advertising planning
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Emotion
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Green marketing
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Werbeplanung
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Öko-Marketing
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Children
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Creativity
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Forschung
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Gastronomie
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Research
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Restaurant industry
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Environmental consciousness
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71
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Jang, Soocheong
5
Jeong, EunHa
5
Dahlén, Micael
4
Mattila, Anna S.
3
Muehling, Darrel D.
3
Rosengren, Sara
3
Zhang, Lu
3
Zhang, Xingyi
3
Chang, Chingching
2
Kareklas, Ioannis
2
Kim, DongHee
2
Liu, Qing
2
Olson, Eric D.
2
Putrevu, Sanjay
2
Reijmersdal, Eva A. van
2
Shao, Xiaolong
2
Stafford, Marla Royne
2
Ye, Tian
2
Aggarwal, Preveen
1
Ahn, Sun Joo
1
Armstrong Soule, Catherine A.
1
Ashley, Christy
1
Bai, Billy
1
Bailenson, Jeremy N.
1
Baker, Melissa A.
1
Bennett, Gregg
1
Bettman, James R.
1
Bickart, Barbara A.
1
Boerman, Sophie C.
1
Burton, Scot
1
Busser, James A.
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Cauberghe, Veroline
1
Cervellon, Marie-Cécile
1
Cheng, Yuqiao
1
Choi, Yung Kyun
1
Cornwell, T. Bettina
1
De Jans, Steffi
1
Defever, Christine
1
Delbaere, Marjorie
1
Dens, Nathalie
1
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International journal of hospitality management
Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
141
International journal of advertising : the review of marketing communications
139
Journal of marketing communications
133
International journal of advertising : the quarterly review of marketing communications
98
Journal of retailing and consumer services
67
Journal of promotion management : innovations in planning and applied research
66
Psychology & marketing
64
Journal of promotion management : JPM
63
Journal of advertising research
60
International journal of internet marketing and advertising : IJIMA
53
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
39
European journal of marketing : EJM
37
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Journal of current issues and research in advertising : JCIRA
30
Asia Pacific journal of marketing and logistics
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Health marketing quarterly
27
The journal of consumer marketing
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
The journal of brand management : an international journal
25
Journal of current issues and research in advertising
23
Marketing intelligence & planning
23
International journal of sports marketing & sponsorship
22
Marketing : ZFP ; journal of research and management
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
European journal of marketing
20
Journal of global marketing
19
Journal of consumer behaviour : an international research review
18
Young consumers : insight and ideas for responsible marketers
18
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
Journal of the Academy of Marketing Science
16
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ECONIS (ZBW)
71
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1
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
2
When and why nostalgic ads work (and do not work) : a social influence perspective
Huang, Huiling
;
Yang, Bi
;
Liu, Qing
;
Wu, Luorong
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457826
Saved in:
3
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
4
Are co-created green initiatives more appealing than firm-created green initiatives? : investigating the effects of co-created green appeals on restaurant promotion
Zhang, Xingyi
;
Jeong, EunHa
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013482219
Saved in:
5
Pet influencers on social media : the joint effect of message appeal and narrator
Zhang, Lu
;
Wei, Wei
;
Rathjens, Bobbie
;
Zheng, Yanyan
- In:
International journal of hospitality management
110
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014310684
Saved in:
6
Influence of solitary or commensal dining advertisements on consumers' expectations of and attitudes toward foods and restaurants
Wang, Chujun
;
Zhao, Zhenhua
;
Wan, Xiaoang
- In:
International journal of hospitality management
104
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013255923
Saved in:
7
The impact of environmental messages on consumer responses to plant-based meat : does language style matter?
Ye, Tian
;
Mattila, Anna S.
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014227202
Saved in:
8
Which CSR message most appeals to you? : the role of message framing, psychological ownership, perceived responsibility and customer altruistic values
Kang, Yeonjung
;
Baker, Melissa A.
- In:
International journal of hospitality management
106
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013383273
Saved in:
9
Entertainer celebrity vs. celebrity chefs : the joint effect of celebrity endorsement and power distance belief on restaurant consumers
Huo, Da
;
Lin, Michael S.
;
Zheng, Xiaoyun
;
Zhang, Lu
- In:
International journal of hospitality management
106
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013383280
Saved in:
10
I am worth more than you think I am : investigating the effects of upcycling on event attendees' recycling intention
Zhang, Xingyi
;
Shao, Xiaolong
;
Jeong, EunHa
;
Olson, Eric D.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495119
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