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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of product & brand management"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"hun"
~language:"msa"
~subject:"Consumer behaviour"
~subject:"Großbritannien"
~subject:"Job satisfaction"
~subject:"Werbewirkung"
~subject:"Work behaviour"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
Großbritannien
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Konsumentenverhalten
2,150
Hotel industry
904
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904
Brand management
753
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606
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Han, Heesup
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29
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19
Law, Chun Hung Roberts
15
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13
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13
Bellman, Steven
12
Line, Nathaniel D.
12
Qu, Hailin
12
Romaniuk, Jenni
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Varan, Duane
12
Wong, IpKin Anthony
12
Wu, Luorong
12
Zhang, Lu
12
Gursoy, Dogan
11
Hanks, Lydia
11
Jeong, EunHa
11
Kennedy, Rachel
11
Karatepe, Osman M.
10
Lee, Seoki
10
Liu, Qing
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Lu, Lu
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Wei, Wei
10
Cho, Meehee
9
Dahlén, Micael
9
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9
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9
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9
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8
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8
Heo, Cindy Yoonjoung
8
Hwang, Jinsoo
8
Kim, DongHee
8
Kim, Jong-Hyeong
8
King, Ceridwyn
8
Miao, Li
8
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International journal of hospitality management
Journal of advertising research
Journal of consumer behaviour : an international research review
Journal of marketing communications
Journal of marketing
The journal of product & brand management
Journal of business research : JBR
2,290
Journal of retailing and consumer services
2,007
International journal of consumer studies
791
Applied economics
749
Psychology & marketing
730
Journal of business ethics : JOBE
696
Journal of consumer research : JCR ; an interdisciplinary bimonthly
601
The economic journal : the journal of the Royal Economic Society
556
European journal of marketing : EJM
462
Tourism management : research, policies, practice
430
The international journal of human resource management
425
Cogent business & management
424
International journal of contemporary hospitality management
421
Asia Pacific journal of marketing and logistics
407
The journal of brand management : an international journal
387
Journal of marketing management : MM
386
Management science : journal of the Institute for Operations Research and the Management Sciences
386
Journal of marketing research : JMR
371
The service industries journal
359
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
355
Journal of vocational behavior
350
Journal of travel and tourism marketing
347
Economics letters
334
Fiscal studies : the journal of the Institute for Fiscal Studies
333
Journal of international consumer marketing
332
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
330
Technological forecasting & social change : an international journal
330
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
329
Journal of retailing
324
The international review of retail, distribution and consumer research
321
Regional studies
320
Journal of the Academy of Marketing Science
318
International journal of retail & distribution management
313
Marketing letters : a journal of research in marketing
311
Journal of economic psychology : research in economic psychology and behavioral economics
305
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ECONIS (ZBW)
2,830
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1
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
3
Assigning credit and blame : how delivery services affect restaurant EWOM
Line, Nathaniel D.
;
Hanks, Lydia
;
Dogru, Tarik
;
Lu, Lu
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457824
Saved in:
4
Augmented and virtual reality in hotels : impact on tourist satisfaction and intention to stay and return
Lim, Weng Marc
;
Jasim, K. Mohamed
;
Das, Madhumita
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457823
Saved in:
5
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
6
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
7
A brand prominence perspective on crowdfunding success for aftermarket offerings : the role of textual and visual brand elements
Zihagh, Fereshteh
;
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10014485720
Saved in:
8
Brand recovery after crisis : the interplay of relationship norms and types of brand apology in consumer responses to recovery efforts
Lee, SoYoung
;
Kim, Taemin
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 637-659
Persistent link: https://www.econbiz.de/10015052731
Saved in:
9
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
10
Choice architecture for healthier insurance decisions : ordering and partitioning together can improve consumer choice
Dellaert, Benedict G. C.
;
Johnson, Eric J.
;
Duncan, Shannon
- In:
Journal of marketing
88
(
2024
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10014582812
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