//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of current issues and research in advertising"
~source:"econis"
~subject:"Werbewirkung"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Stimmung"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Werbewirkung
Emotion
203
Consumer behaviour
89
Konsumentenverhalten
89
Customer satisfaction
51
Dienstleistungsqualität
51
Kundenzufriedenheit
51
Service quality
51
Hotel industry
50
Hotellerie
50
Gastronomie
39
Restaurant industry
39
Beziehungsmarketing
36
Relationship marketing
36
Advertising effects
29
Arbeitszufriedenheit
29
Job satisfaction
29
Arbeitsverhalten
26
Work behaviour
26
Tourism employees
24
Tourismusberufe
24
Stress
20
Work stress
20
Emotional labor
19
Hospitality industry
17
Emotions
15
Gastgewerbe
15
Brand management
14
Customer service
14
Kundenservice
14
Markenführung
14
Organizational behaviour
14
Verhalten in Organisationen
14
Hospital
13
Krankenhaus
13
Personality psychology
13
Persönlichkeitspsychologie
13
USA
13
United States
13
Cognition
12
more ...
less ...
Online availability
All
Undetermined
17
Type of publication
All
Article
29
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
29
Language
All
English
29
Author
All
Wen, Taylor Jing
3
Levine, Brian
2
Morris, Jon D.
2
Amarantini, David
1
Bellman, Steven
1
Boshoff, Christo
1
Bülbül, Cenk
1
Cao, Jiaqi
1
Chang, Chun-Tuan
1
Chiu, Chung-Kit
1
Choi, Chang-Won
1
Chuan, Ching-Hua
1
Clancy, Kevin J.
1
Cockrill, Antje
1
DeLorme, Denise E.
1
Dolnicar, Sara
1
Droulers, Olivier
1
Edgar, Lisa
1
Ford, John B.
1
Hazlett, Richard L.
1
Hong, Ji Mi
1
Huh, Jisu
1
Hwang, Johye
1
Hyun, Sunghyup Sean
1
Jacobs, Devra
1
Jacobs, Devra B.
1
Jang, Soocheong
1
Ju, Yongwook
1
Kennedy, Rachel
1
Kim, Wansoo
1
Kothuri, Ravi
1
Lajante, Mathieu M. P.
1
Larguinat, Laurent
1
Lee, Myong Jae
1
Lim, Rachel Esther
1
Mattila, Anna S.
1
Matukin, Michal
1
McColl, Bruce
1
Menon, Geeta
1
Merchant, Altaf
1
more ...
less ...
Published in...
All
International journal of hospitality management
Journal of advertising research
Journal of current issues and research in advertising
Journal of business research : JBR
29
Journal of marketing communications
18
International journal of advertising : the review of marketing communications
14
International journal of advertising : the quarterly review of marketing communications
11
Journal of retailing and consumer services
11
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of promotion management : innovations in planning and applied research
10
Psychology & marketing
10
Journal of promotion management : JPM
8
Marketing : ZFP ; journal of research and management
8
European journal of marketing : EJM
6
Journal of current issues and research in advertising : JCIRA
6
Journal of marketing management : MM
5
Journal of marketing research : JMR
5
Journal of nonprofit & public sector marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing letters : a journal of research in marketing
5
The journal of product & brand management
5
European journal of marketing
4
Health marketing quarterly
4
International journal of internet marketing and advertising : IJIMA
4
International review on public and non-profit marketing
4
Journal of consumer behaviour : an international research review
4
Journal of travel and tourism marketing
4
Asia Pacific journal of marketing and logistics
3
Cogent business & management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of sport management and marketing : IJSMM
3
Journal of business and psychology
3
Journal of consumer behaviour
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of philanthropy and marketing
3
Journal of the Academy of Marketing Science
3
Marketing intelligence & planning
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Australasian marketing journal
2
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
29
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How video cover images influence pre-roll advertisement clicks : the value of emotional faces in driving attention to the advertisement
Zhang, Mingyue
;
Qian, Jiang
;
Cao, Jiaqi
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10014445901
Saved in:
2
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
3
Empowering emotion : the driving force of share and purchase intentions in viral advertising
Wen, Taylor Jing
;
Choi, Chang-Won
;
Wu, Linwan
;
Morris, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
Saved in:
4
Listicles vs. narratives : the interplay between mood, message type, and disclosure on native-advertising effectiveness
Noland, Chris R.
;
Wen, Taylor Jing
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 377-399
Persistent link: https://www.econbiz.de/10013464083
Saved in:
5
Don't make me feel guilty! : examining the effect of a past moral deed on perceived irritation with guilt appeals in environmental advertising
Lim, Rachel Esther
;
Hong, Ji Mi
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 421-436
Persistent link: https://www.econbiz.de/10013464114
Saved in:
6
Predicting advertising persuasiveness : a decision tree method for understanding emotional (in)congruence of ad placement on YouTube
Wen, Taylor Jing
;
Chuan, Ching-Hua
;
Yang, Jing
;
Tsai, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
2
,
pp. 200-218
Persistent link: https://www.econbiz.de/10013358824
Saved in:
7
The effect of ad appeals and message framing on consumer responses to plant-based menu items
Ye, Tian
;
Mattila, Anna S.
- In:
International journal of hospitality management
95
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012547725
Saved in:
8
Controversial conversations: the emotions evoked by anti-terrorism advertising
Villegas, Jorge
;
Morton, Cynthia R.
- In:
Journal of current issues and research in advertising
41
(
2020
)
2
,
pp. 229-242
Persistent link: https://www.econbiz.de/10012245044
Saved in:
9
Measuring different emotions in children with a pictorial scale : a self-reported nonverbal tool measures the emotions children experience when exposed to ads
Vanhamme, Joëlle
;
Chiu, Chung-Kit
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 370-380
Persistent link: https://www.econbiz.de/10012118872
Saved in:
10
How reliable are "state-of-the-art" facial EMG processing methods? : guidelines for improving the assessment of emotional valence in advertising research
Lajante, Mathieu M. P.
;
Droulers, Olivier
;
Amarantini, David
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 28-37
Persistent link: https://www.econbiz.de/10011707596
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->