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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"The journal of brand management : an international journal"
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Search: subject:"marketing"
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Consumer behaviour
1,735
Konsumentenverhalten
1,735
Brand management
1,305
Markenführung
1,305
Relationship marketing
1,091
Beziehungsmarketing
1,089
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835
Markenimage
835
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550
Markenartikel
539
Internet marketing
498
Online-Marketing
498
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483
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483
Customer satisfaction
477
Kundenzufriedenheit
477
Marketing management
426
Marketingmanagement
426
Dienstleistungsqualität
349
Service quality
349
Viral marketing
340
Virales Marketing
340
Lieferantenmanagement
295
Supplier relationship management
295
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265
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176
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Mattila, Anna S.
29
Ko, Eunju
25
Han, Heesup
24
Jang, Soocheong
21
Filieri, Raffaele
18
Foroudi, Pantea
17
Laroche, Michel
17
Law, Chun Hung Roberts
17
Merrilees, Bill
17
Balmer, John M. T.
16
Melewar, T. C.
16
Sharma, Piyush
16
Gupta, Suraksha
15
King, Ceridwyn
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Valette-Florence, Pierre
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Kim, Woo Gon
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Wong, IpKin Anthony
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Balaji, M. S.
13
Dwivedi, Yogesh Kumar
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Mariani, Marcello M.
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Parida, Vinit
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Bartikowski, Boris
12
Dolnicar, Sara
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So, Kevin Kam Fung
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Spielmann, Nathalie
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Wu, Luorong
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Hyun, Sunghyup Sean
11
Kim, Kyung Hoon
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Loureiro, Sandra Maria Correia
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Martin, Drew
11
Richard, Marie-Odile
11
Veloutsou, Cleopatra
11
Vrontis, Demetris
11
Chebat, Jean-Charles
10
De Chernatony, Leslie
10
Donthu, Naveen
10
Ekinci, Yuksel
10
Krishen, Anjala S.
10
Lee, Choong-Ki
10
Liu, Qing
10
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Global Brand Conference <11., 2016, Bradford>
1
Global Marketing Conference <2012, Seoul>
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International journal of hospitality management
Journal of business research : JBR
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
The journal of brand management : an international journal
SpringerLink / Bücher
1,673
Industrial marketing management : the international journal for industrial and high-tech firms
1,606
Journal of retailing and consumer services
1,281
International journal of production economics
691
The journal of business & industrial marketing
607
Tourism management : research, policies, practice
586
Journal of the Academy of Marketing Science
567
European journal of operational research : EJOR
542
International journal of production research
535
European journal of marketing : EJM
533
Journal of marketing
529
Journal of marketing management : MM
526
Journal of strategic marketing
517
Springer eBook Collection
516
Journal of travel and tourism marketing
502
Management science : journal of the Institute for Operations Research and the Management Sciences
500
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
Psychology & marketing
445
The journal of product & brand management
444
Gabler Edition Wissenschaft
434
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
425
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of marketing communications
372
Marketing intelligence & planning
369
The journal of services marketing
367
The service industries journal
366
Asia Pacific journal of marketing and logistics
356
Journal of advertising research
352
Journal of retailing
324
Springer eBook Collection / Business and Economics
314
Marketing letters : a journal of research in marketing
309
International journal of contemporary hospitality management
304
Cogent business & management
286
Journal of hospitality marketing & management
285
Management Science
274
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ECONIS (ZBW)
3,990
USB Cologne (EcoSocSci)
3
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1
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10
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date (oldest first)
1
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
2
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
3
Virtual influencers and pro-environmental causes : the roles of message warmth and trust in experts
Gerrath, Maximilian H. E. E.
;
Olya, Hossein
;
Shah, Zahra
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549584
Saved in:
4
A dynamic, relational approach to B2B customer experience : a customer-centric perspective from a longitudinal investigation
Gounaris, Spiros
;
Almoraish, Ahmed
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014550954
Saved in:
5
Asymmetrical influences of service robots' perceived performance on overall customer satisfaction : an empirical investigation leveraging online reviews
Borghi, Matteo
;
Mariani, Marcello M.
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
5
,
pp. 1086-1111
Persistent link: https://www.econbiz.de/10014582437
Saved in:
6
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
7
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
8
Spatial authenticity and extraordinary experiences : music festivals and the everyday nature of tourism destinations
Skandalis, Alexandros
;
Banister, Emma
;
Byrom, John
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
2
,
pp. 357-370
Persistent link: https://www.econbiz.de/10014582227
Saved in:
9
Shared festival tourism experiences : the power and purpose of remembering together
Wood, Emma H.
;
Kinnunen, Maarit
;
Moss, Jonathan
;
Li, Yanning
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
2
,
pp. 409-427
Persistent link: https://www.econbiz.de/10014582246
Saved in:
10
User experiences with 360 brand videos : device experiences, presence, and creativity driving brand engagement
Butcher, Luke
;
Sung, Billy
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10014583657
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