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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of management development"
~subject:"Marketing management"
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Search: subject_exact:"Organizational identity"
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Marketing management
Corporate culture
207
Unternehmenskultur
207
Personality psychology
31
Persönlichkeitspsychologie
31
Organizational culture
29
Corporate Social Responsibility
27
Corporate social responsibility
27
Organizational behaviour
27
Verhalten in Organisationen
27
Arbeitsverhalten
26
Work behaviour
26
Culture
24
Cultural identity
23
Kulturelle Identität
23
Firm performance
22
Führungsstil
22
Leadership style
22
Unternehmenserfolg
22
Business ethics
20
Unternehmensethik
20
Brand management
19
Markenführung
19
Employee retention
18
Marketingmanagement
18
Mitarbeiterbindung
18
Corporate reputation
17
Firmenimage
17
Organisatorischer Wandel
17
Organizational change
17
Hotel industry
16
Hotellerie
16
National culture
16
Nationalkultur
16
Arbeitszufriedenheit
15
Consumer behaviour
15
Job satisfaction
15
Konsumentenverhalten
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Innovation
14
Cross-cultural management
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18
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Balmer, John M.T.
2
Baumgarth, Carsten
2
Podnar, Klement
2
Andersen, Sophie Esmann
1
Balmer, John M. T.
1
Barrio-García, Salvador del
1
Beliaeva, Tatiana
1
Beukel, Karin
1
Broderick, Amanda J.
1
Burghausen, Mario
1
Davies, Iain
1
Demangeot, Catherine
1
Dibb, Sally
1
Discua Cruz, Allan
1
Goolsby, Jerry R.
1
Gotteland, David
1
Gupta, Vishal K.
1
Haon, Christophe
1
Henseler, Jörg
1
Johansen, Trine Susanne
1
Johnston, Michelle K.
1
Kipnis, Eva
1
Kitchen, Philip J.
1
Kristal, Samuel
1
Lee, Zoe
1
Martin, Thomas
1
Merrilees, Bill
1
Meyer, Heather M.
1
Miao, C. Fred
1
Nelson, Rob
1
Pinho, José Carlos
1
Porcu, Lucia
1
Pullig, Chris
1
Reed, Kendra
1
Rodrigues, Ana Paula
1
Schulz, Steven A.
1
Spielmann, Nathalie
1
Stettler, Tatiana R.
1
Tourky, Marwa
1
Tyler, Beverly B.
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International journal of hospitality management
Journal of business research : JBR
The journal of management development
European journal of marketing : EJM
9
Corporate communications : an international journal
8
The journal of brand management : an international journal
7
Journal of strategic marketing
5
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
3
Journal of the Academy of Marketing Science
3
AMS review : official publication of the Academy of Marketing Science
2
Asia Pacific journal of marketing and logistics
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Europäische Hochschulschriften / 5
2
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
2
IIMB management review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business ethics : JOBE
2
Journal of business strategy
2
Journal of general management
2
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
2
Schriftenreihe Marketing, Management
2
SpringerLink / Bücher
2
The journal of product & brand management
2
The service industries journal
2
WiSo-Lehr- und Handbücher
2
Australasian marketing journal
1
Australian journal of management
1
BWL Tourismus 8-2011
1
Baltic journal of management
1
Betriebswirtschaftliche Diskussionsbeiträge
1
Bridging the gap between advertising academia and practice
1
Building corporate identity, image and reputation in the digital era
1
Business horizons
1
Businesses
1
Chinese management studies : CMS
1
Contemplating corporate marketing, identity and communication
1
Department of Management, Università Ca' Foscari Venezia Working Paper
1
Die Ernährungswirtschaft im Scheinwerferlicht der Öffentlichkeit
1
Edition Wissenschaft / Reihe Wirtschaftswissenschaft
1
Entrepreneurship research journal : ERJ
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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ECONIS (ZBW)
18
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18
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1
Creating a market orientation : an empirical validation of Gebhardt, Carpenter, and Sherry's (2006) Market Orientation Development Process (MODeP)
Haon, Christophe
;
Gotteland, David
;
Nelson, Rob
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014434831
Saved in:
2
Corporate citizenship : challenging the corporate centricity in corporate marketing
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
Journal of business research : JBR
131
(
2021
),
pp. 686-699
Persistent link: https://www.econbiz.de/10012545106
Saved in:
3
Navigating relative invariance : perspectives on corporate heritage identity and organizational heritage identity in an evolving nonprofit institution
Lee, Zoe
;
Davies, Iain
- In:
Journal of business research : JBR
129
(
2021
),
pp. 813-825
Persistent link: https://www.econbiz.de/10012509748
Saved in:
4
Place as a nexus for corporate heritage identity : an international study of family-owned wineries
Spielmann, Nathalie
;
Discua Cruz, Allan
;
Tyler, Beverly B.
- In:
Journal of business research : JBR
129
(
2021
),
pp. 826-837
Persistent link: https://www.econbiz.de/10012509749
Saved in:
5
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
6
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
Saved in:
7
The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance
Porcu, Lucia
;
Barrio-García, Salvador del
;
Kitchen, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 435-443
Persistent link: https://www.econbiz.de/10012417010
Saved in:
8
Orienting toward sales growth? : decomposing the variance attributed to three fundamental organizational strategic orientations
Wales, William
;
Beliaeva, Tatiana
;
Širokova, Galina V.
; …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 498-510
Persistent link: https://www.econbiz.de/10012238111
Saved in:
9
Performative corporate brand identity in industrial markets : the case of German prosthetics manufacturer Ottobock
Kristal, Samuel
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
Journal of business research : JBR
114
(
2020
),
pp. 240-253
Persistent link: https://www.econbiz.de/10012257485
Saved in:
10
Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Kipnis, Eva
;
Demangeot, Catherine
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 126-141
Persistent link: https://www.econbiz.de/10012007222
Saved in:
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