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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf"
~subject:"Markenführung"
~subject:"Personality psychology"
~subject:"USA"
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Search: ("Investition" OR "Konsumentenverhalten" OR "Steuer" OR "Wirtschaftskrise" OR "Wirtschaftspolitik") AND NOT isPartOf:Wirtschaftsdienst
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Markenführung
Personality psychology
USA
Consumer behaviour
2,619
Konsumentenverhalten
2,619
Beziehungsmarketing
503
Relationship marketing
503
Brand management
468
Brand image
417
Markenimage
417
Customer satisfaction
326
Kundenzufriedenheit
326
Dienstleistungsqualität
304
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Han, Heesup
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8
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7
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4
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4
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3
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3
Augusto, Mário Gomes
3
Back, Ki-Joon
3
Balaji, M. S.
3
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3
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3
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International journal of hospitality management
Journal of business research : JBR
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
Working paper / National Bureau of Economic Research, Inc.
1,278
Journal of retailing and consumer services
368
National tax journal
341
NBER working paper series
338
The journal of product & brand management
299
The journal of brand management : an international journal
273
Discussion paper / Centre for Economic Policy Research
208
Journal of consumer research : JCR ; an interdisciplinary bimonthly
193
Psychology & marketing
184
The American economic review
177
NBER Working Paper
142
SpringerLink / Bücher
139
Working paper
116
Journal of fashion marketing and management
114
Asia Pacific journal of marketing and logistics
110
European journal of marketing : EJM
104
International journal of consumer studies
99
American journal of agricultural economics
98
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
98
The review of economics and statistics
98
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
97
The review of financial studies
97
Wirtschaftsrecht und Wirtschaftspolitik
96
The journal of finance : the journal of the American Finance Association
95
Discussion paper series / IZA
94
Journal of international consumer marketing
93
American economic journal : a journal of the American Economic Association
92
The journal of consumer marketing
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The journal of the American Taxation Association : a publ. of the Tax Section of the American Accounting Association
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CESifo working papers
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Journal of marketing communications
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Journal of public economics
84
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
81
Applied economics
80
Challenge
78
Finance and economics discussion series
78
Journal of the Academy of Marketing Science
76
Public finance review : PFR
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ECONIS (ZBW)
697
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1
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
2
How does ritualistic service increase brand evangelism through E2C interaction quality and memory? : the moderating role of social phobia
Shang, Yuanyuan
;
Li, Fangxuan
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457798
Saved in:
3
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
4
Brand equity estimation model
Oliveira, Marta Olivia Rovedder de
;
Silveira, Cleo Schmitt
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2560-2568
Persistent link: https://www.econbiz.de/10011399588
Saved in:
5
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
6
Would you forgive me? : from perceived justice and complaint handling to customer forgiveness and brand credibility-symmetrical and asymmetrical perspectives
Ali, Faizan
;
El-Manstrly, Dahlia
;
Ghazanfar Ali Abbasi
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014368203
Saved in:
7
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
8
Person vs. purchase comparison : how material and experiential purchases evoke consumption-related envy in others
Park, Joowon
;
Banker, Sachin
;
Masters, Tamara
;
Yu-Buck, …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014331819
Saved in:
9
Do morally disengaged employees withdraw from customer-oriented citizenship behavior in response to customers' uncivil behavior?
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Gupta, Suraksha
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014331848
Saved in:
10
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
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