//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of communication management"
~person:"Langner, Tobias"
~person:"Loureiro, Sandra Maria Correia"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenführung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
3
Markenführung
3
Brand image
2
Consumer behaviour
2
Hotel industry
2
Hotellerie
2
Konsumentenverhalten
2
Markenimage
2
Beziehungsmarketing
1
Brand authenticity
1
Brand coolness
1
Brand experience
1
COVID-19
1
Cleaning program
1
Consumer behaviors
1
Coronavirus
1
Credibility
1
Customer engagement
1
Customer satisfaction
1
Dual-process theory
1
Environmental consciousness
1
Environmental sustainability
1
Glaubwürdigkeit
1
Green brands
1
Green marketing
1
Green marketing orientation
1
Hotel brand personality
1
Kundenzufriedenheit
1
Marketing management
1
Marketingmanagement
1
Numerical quantifiers
1
Relationship marketing
1
Schweden
1
Sustainable product
1
Sweden
1
Umweltbewusstsein
1
Upscale hotels
1
Verbal quantifiers
1
Willingness to pay
1
Zahlungsbereitschaftsanalyse
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Langner, Tobias
Loureiro, Sandra Maria Correia
King, Ceridwyn
6
Ahn, Jiseon
4
Han, Heesup
4
Back, Ki-Joon
3
Jang, Soocheong
3
Kang, Juhee
3
Wang, Yao-Chin
3
Xiong, Lina
3
Chua, Bee-Lia
2
Foroudi, Pantea
2
Han, Sung Ho
2
Hwang, Jinsoo
2
Hyun, Sunghyup Sean
2
Khan, Imran
2
Kim, Dohee
2
Kim, Jinkyung Jenny
2
Law, Chun Hung Roberts
2
Lee, Choong-Ki
2
Lee, Seonjeong
2
Lee, Timothy J.
2
Li, Yong-Quan
2
Lu, Lu
2
Magnini, Vincent P.
2
Paul, Justin
2
Reynolds, Dennis
2
Ruan, Wen-Qi
2
Seo, Soobin
2
Shamim, Amjad
2
Singal, Manisha
2
So, Kevin Kam Fung
2
Song, Hak-jun
2
Sreejesh, S.
2
Su, Na
2
Sung, Kyongsik
2
Tang, Liang
2
Wong, IpKin Anthony
2
Wu, Luorong
2
Zhang, Shu-Ning
2
Aagerup, Ulf
1
more ...
less ...
Published in...
All
International journal of hospitality management
Journal of communication management
Journal of promotion management : innovations in planning and applied research
8
Journal of retailing and consumer services
5
The journal of brand management : an international journal
3
Marketing : ZFP ; journal of research and management
2
SpringerLink / Bücher
2
The journal of product & brand management
2
Baltic journal of management
1
Best practice der Markenführung
1
Challenges and trends in modern banking
1
Cogent business & management
1
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
E-business : state of the art of ICT based challenges and solutions
1
Forschungsgruppe Konsum und Verhalten
1
Gabler Edition Wissenschaft / Marken- und Produktmanagement
1
Geschäftsmodelle für Wertschöpfungsnetzwerke : Wilfried Krüger zum 60. Geburtstag
1
Innovation und Internationalisierung : Festschrift für Norbert Koubek
1
Innovative Markenführung und -implementierung
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of consumer studies
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of business research : JBR
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marke neu denken : Paradigmenwechsel in der Markenführung
1
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
1
Marketing letters : a journal of research in marketing
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Qualitative market research : an international journal
1
Research
1
Springer eBook Collection
1
Springer eBooks / Business and Economics
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
2
How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
Saved in:
3
Use numbers not words! : communicating hotels' cleaning programs for COVID-19 from the brand perspective
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012495104
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->