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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"The international journal of bank marketing : IJBM"
~person:"Tang, Liang"
~subject:"Beziehungsmarketing"
~subject:"Markenführung"
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Consumer behaviour
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Konsumentenverhalten
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Relationship marketing
4
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Brand image
2
Brand management
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Confidence
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Customer satisfaction
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Dienstleistungsqualität
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Restaurant industry
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Virales Marketing
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Attachment
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Benefit
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Beschwerdemanagement
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Brand commitment
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Community participation
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Complaint management
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Customer behavior
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Customer citizenship behavior
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Customer perceived value
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Tang, Liang
Han, Heesup
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Mattila, Anna S.
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10
Hyun, Sunghyup Sean
9
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9
Qu, Hailin
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Kim, Wansoo
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Mavondo, Felix
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So, Kevin Kam Fung
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Torres, Edwin N.
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Yu, Jongsik
5
DiPietro, Robin B.
4
Gil Saura, Irene
4
Hwang, Jinsoo
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Kim, Peter Beomcheol
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Lee, Choong-Ki
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Lee, Seonjeong
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Ryu, Kisang
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Chua, Bee-Lia
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Gao, Yixing
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Ha, Jooyeon
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International journal of hospitality management
Journal of hospitality marketing & management
The international journal of bank marketing : IJBM
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of travel and tourism marketing
1
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ECONIS (ZBW)
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The role of customer behavior in forming perceived value at restaurants : a multidimensional approach
Kim, Eojina
;
Tang, Liang
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012241862
Saved in:
2
An investigation of brand experience on brand attachment, knowledge, and trust in the lodging industry
Kang, Juhee
;
Manthiou, Aikaterini
;
Norzuwana Sumarjan
; …
- In:
Journal of hospitality marketing & management
26
(
2017
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10011669639
Saved in:
3
Rectifying failure of service : how customer perceptions of justice affect their emotional reponse and social media testimonial
Kim, Eojina
;
Tang, Liang
- In:
Journal of hospitality marketing & management
25
(
2016
)
7/8
,
pp. 897-924
Persistent link: https://www.econbiz.de/10011621365
Saved in:
4
Enhancing consumer-brand relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation
Kang, Juhee
;
Tang, Liang
;
Fiore, Ann Marie
- In:
International journal of hospitality management
36
(
2014
),
pp. 145-155
Persistent link: https://www.econbiz.de/10010239303
Saved in:
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