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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of international marketing"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Decision under uncertainty"
~subject:"Price competition"
~subject:"Wettbewerbsstrategie"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Marketing strategy"
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Decision under uncertainty
Price competition
Wettbewerbsstrategie
Marketing management
115
Marketingmanagement
115
Theorie
22
Theory
22
International marketing
21
Internationales Marketing
21
Beziehungsmarketing
19
Consumer behaviour
19
Konsumentenverhalten
19
Relationship marketing
19
Firm performance
17
Unternehmenserfolg
17
Hotel industry
15
Hotellerie
15
Competitive strategy
12
Innovation
12
Brand
10
Markenartikel
10
Brand management
9
Markenführung
9
Preismanagement
9
Pricing strategy
9
Distribution channel
8
Market entry
8
Marketing
8
Markteintritt
8
USA
8
United States
8
Vertriebsweg
8
Strategic management
7
Strategisches Management
7
International market entry
6
Internationaler Markteintritt
6
Internet marketing
6
Multinationales Unternehmen
6
Online-Marketing
6
Transnational corporation
6
marketing strategy
6
Emerging economies
5
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Article
17
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Aufsatz in Zeitschrift
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17
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English
17
Author
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Choi, Seung-chan
2
DeSarbo, Wayne
2
Harker, Patrick T.
2
Raju, Jagmohan Singh
2
Boleslavsky, Raphael
1
Caldieraro, Fabio
1
Chan, Tat
1
Ching, Andrew
1
Cotton, Christopher
1
Eliashberg, Jehoshua
1
Gurnani, Haresh
1
Gómez, Miguel I.
1
Hight, S. Kyle
1
Hong, Yuan
1
Ishihara, Masakazu
1
Jamilena, Dolores María Frías
1
Kaleka, Anna
1
Kim, Soon-Ho
1
Kumar, Subodha
1
Kumar, V.
1
Lee, Yong-Ki
1
Li, Caroline Bingxin
1
Li, Jia
1
Li, Julie Juan
1
Mehra, Amit
1
Molina, Miguel Ángel Rodríguez
1
Morgan, Neil A.
1
Nasiry, Javad
1
Ning, Z. Eddie
1
Pancras, Joseph
1
Peña, Ana Isabel Polo
1
Pierce, Lamar
1
Popescu, Ioana
1
Rao, Vithala R.
1
Seo, Min-Kyo
1
Sriram, S.
1
Steinberg, Richard H.
1
Subramanian, Upender
1
Villas-Boas, J. Miguel
1
Zhang, Z. John
1
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International journal of hospitality management
Journal of international marketing
Management science : journal of the Institute for Operations Research and the Management Sciences
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of business research : JBR
7
Journal of strategic marketing
6
European business review : EBR ; the official journal of the International Management Centres, Europe
4
European journal of marketing : EJM
4
International journal of business and globalisation : IJBG
3
International journal of wine business research : IJWBR
3
Journal of business economics : JBE
3
Asia Pacific journal of marketing and logistics
2
Baltic journal of management
2
Business horizons
2
European journal of operational research : EJOR
2
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
2
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
International journal of management & enterprise development : IJMED
2
International journal of trade and global markets
2
International review on public and non-profit marketing
2
Journal of East European management studies : JEEMS
2
Journal of business case studies
2
Journal of retailing
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
Management decision : MD
2
Marketing letters : a journal of research in marketing
2
Modern economy
2
Omega : the international journal of management science
2
The journal of business & industrial marketing
2
Transportation research / E : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
Acta Universitatis Danubius / Oeconomica
1
Africa journal of management
1
African journal of business and economic research : AJBER
1
Agricultural and Food Economics : AFE
1
Annals of public and cooperative economics
1
Asia Pacific business review
1
Asia Pacific journal of innovation and entrepreneurship : APJIE
1
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ECONIS (ZBW)
17
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11
Validation of a market orientation adoption scale in rural tourism enterprises : relationship between the characteristics of the enterprise and extent of market orientation adoptio...
Peña, Ana Isabel Polo
;
Jamilena, Dolores María Frías
; …
- In:
International journal of hospitality management
31
(
2012
)
1
,
pp. 139-151
Persistent link: https://www.econbiz.de/10009406144
Saved in:
12
Advance selling when consumers regret
Nasiry, Javad
;
Popescu, Ioana
- In:
Management science : journal of the Institute for …
58
(
2012
)
6
,
pp. 1160-1177
Persistent link: https://www.econbiz.de/10009563500
Saved in:
13
Empirical investigation of retail expansion and cannibalization in a dynamic environment
Pancras, Joseph
;
Sriram, S.
;
Kumar, V.
- In:
Management science : journal of the Institute for …
58
(
2012
)
11
,
pp. 2001-2018
Persistent link: https://www.econbiz.de/10009679748
Saved in:
14
Achieving superior financial performance in China : differentiation, cost leadership, or both?
Li, Caroline Bingxin
;
Li, Julie Juan
- In:
Journal of international marketing
16
(
2008
)
3
,
pp. 1-22
Persistent link: https://www.econbiz.de/10003766118
Saved in:
15
A numerical approach to deriving long-run equilibrium solutions in spatial positioning models
Choi, Seung-chan
- In:
Management science : journal of the Institute for …
38
(
1992
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10001121829
Saved in:
16
Competitive strategies for two firms with asymmetric production cost structures
Eliashberg, Jehoshua
- In:
Management science : journal of the Institute for …
37
(
1991
)
11
,
pp. 1452-1473
Persistent link: https://www.econbiz.de/10001115788
Saved in:
17
Product positioning under price competition
Choi, Seung-chan
- In:
Management science : journal of the Institute for …
36
(
1990
)
2
,
pp. 175-199
Persistent link: https://www.econbiz.de/10001083693
Saved in:
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