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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Psychology & marketing"
~isPartOf:"Бизнес Информ"
~subject:"Kundenzufriedenheit"
~subject:"Online-Marketing"
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Search: subject_exact:"Consumer preferences"
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Kundenzufriedenheit
Online-Marketing
Consumer behaviour
3,576
Konsumentenverhalten
3,576
Beziehungsmarketing
775
Relationship marketing
775
Customer satisfaction
577
Einzelhandel
520
Retail trade
520
Dienstleistungsqualität
470
Service quality
470
Brand management
463
Markenführung
463
Online retailing
438
Online-Handel
438
Brand image
426
Markenimage
426
Gastronomie
283
Restaurant industry
283
Emotion
273
Brand
265
Social Web
265
Social web
265
Markenartikel
260
Internet marketing
242
Viral marketing
221
Virales Marketing
221
E-commerce
212
Hotel industry
212
Hotellerie
212
Electronic Commerce
211
USA
209
United States
209
Confidence
168
Vertrauen
168
Advertising effects
164
Werbewirkung
164
Personality psychology
146
Persönlichkeitspsychologie
146
Luxury goods
135
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618
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19
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Article
785
Book / Working Paper
1
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786
Aufsatz in Zeitschrift
786
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
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English
786
Author
All
Han, Heesup
21
Prentice, Catherine
12
Jang, Soocheong
9
Law, Chun Hung Roberts
9
Mattila, Anna S.
7
Khan, Imran
6
Park, Jungkun
6
Söderlund, Magnus
6
Bilgihan, Anil
5
Ladhari, Riadh
5
Lombart, Cindy
5
Quach, Sara
5
Wei, Wei
5
Wong, IpKin Anthony
5
Zhang, Lu
5
Casaló, Luis V.
4
Dwivedi, Yogesh Kumar
4
Hanks, Lydia
4
Hollebeek, Linda D.
4
Hyun, Sunghyup Sean
4
Kim, Wansoo
4
Kim, Woo Gon
4
Kumar, V.
4
Lee, Sanghyeop
4
Louis, Didier
4
Loureiro, Sandra Maria Correia
4
Mortimer, Gary
4
Poncin, Ingrid
4
Qu, Hailin
4
Rana, Nripendra P.
4
Wu, Luorong
4
Xu, Xun
4
Yi, Youjae
4
Yu, Jongsik
4
Zhang, Zili
4
Agag, Gomaa
3
Ahn, Jiseon
3
Al-Ansi, Amr
3
Back, Robin M.
3
Bai, Billy
3
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Published in...
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International journal of hospitality management
Journal of retailing and consumer services
Journal of the Academy of Marketing Science
Psychology & marketing
Бизнес Информ
Journal of business research : JBR
331
International journal of internet marketing and advertising : IJIMA
125
Cogent business & management
111
Journal of hospitality marketing & management
108
The journal of services marketing
107
Journal of travel and tourism marketing
103
International journal of contemporary hospitality management
102
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
90
Journal of marketing communications
77
Tourism management : research, policies, practice
77
International journal of advertising : the review of marketing communications
74
International journal of electronic marketing and retailing : IJEMR
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
73
Journal of internet commerce
71
Asia Pacific journal of marketing and logistics
67
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
Journal of promotion management : innovations in planning and applied research
62
The journal of product & brand management
61
The service industries journal
61
Services marketing quarterly
59
Journal of strategic marketing
57
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
53
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
50
Service business
48
European journal of marketing : EJM
47
International journal of consumer studies
47
The journal of brand management : an international journal
45
Tourism management perspectives : TMP
44
Electronic commerce research
43
Journal of marketing
43
Journal of service management
43
Marketing intelligence & planning
43
The international review of retail, distribution and consumer research
42
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Journal of electronic commerce research : JECR
40
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ECONIS (ZBW)
786
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1
Customer inspiration in retailing : the role of perceived novelty and customer loyalty across offline and online channels
Frasquet Deltoro, Marta
;
Ieva, Marco
;
Mollá Descals, …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014460825
Saved in:
2
Factors influencing behavioral intentions in livestream shopping : a cross-cultural study
Ni, Shaowen
;
Ueichi, Hideo
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014460857
Saved in:
3
Understanding the relationship between marketing analytics, customer agility, and customer satisfaction : a longitudinal perspective.
Agag, Gomaa
;
Shehawy, Yasser Moustafa
;
Almoraish, Ahmed
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462263
Saved in:
4
How technological and natural consumption experiences impact consumer well-being : the role of consumer mindfulness and fatigue
Zarantonello, Lia
;
Grappi, Silvia
;
Formisano, Marcello
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 465-491
Persistent link: https://www.econbiz.de/10014467606
Saved in:
5
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
6
The impact of service robots on customer satisfaction online ratings : the moderating effects of rapport and contextual review factors
Borghi, Matteo
;
Mariani, Marcello M.
;
Vega, Rodrigo P.
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2355-2369
Persistent link: https://www.econbiz.de/10014432406
Saved in:
7
When and why signaling frontline employee inexperience can prove to be an asset : effects on consumer forgiveness for service failure
Flacandji, Michaël
;
Cusin, Julien
;
Lunardo, Renaud
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2728-2742
Persistent link: https://www.econbiz.de/10014432547
Saved in:
8
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
9
The customer is often wrong : investigating the influence of customer failures and apologies on frontline service employee well-being
Robertson, Nichola
;
Rotman, Jeffrey
;
MacQuilken, Lisa
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 825-844
Persistent link: https://www.econbiz.de/10014290864
Saved in:
10
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
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