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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Psychology & marketing"
~isPartOf:"Бизнес Информ"
~subject:"Online-Marketing"
~subject:"Persönlichkeitspsychologie"
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Search: subject_exact:"Consumer preferences"
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Online-Marketing
Persönlichkeitspsychologie
Consumer behaviour
3,570
Konsumentenverhalten
3,570
Beziehungsmarketing
774
Relationship marketing
774
Customer satisfaction
577
Kundenzufriedenheit
577
Einzelhandel
520
Retail trade
520
Dienstleistungsqualität
470
Service quality
470
Brand management
463
Markenführung
463
Online retailing
438
Online-Handel
438
Brand image
426
Markenimage
426
Gastronomie
283
Restaurant industry
283
Emotion
272
Brand
265
Social Web
262
Social web
262
Markenartikel
260
Internet marketing
240
Viral marketing
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Virales Marketing
220
E-commerce
212
Hotel industry
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Hotellerie
212
Electronic Commerce
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USA
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United States
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Confidence
168
Vertrauen
168
Advertising effects
164
Werbewirkung
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Personality psychology
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377
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377
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Law, Chun Hung Roberts
6
Jang, Soocheong
4
Li, Hengyun
4
Septianto, Felix
4
Dwivedi, Yogesh Kumar
3
Goldsmith, Ronald E.
3
Grewal, Dhruv
3
Han, Heesup
3
Islam, Tahir
3
Ladhari, Riadh
3
Liang, Sai
3
Rana, Nripendra P.
3
Thaichon, Park
3
Zhang, Zili
3
Zhang, Ziqiong
3
Abbasi, Amir Zaib
2
Ahn, Jiseon
2
Akhtar, Nadeem
2
Akram, Umair
2
Alnawas, Ibrahim
2
Ashfaq, Muhammad
2
Babin, Barry J.
2
Back, Robin M.
2
Badgaiyan, Anant Jyoti
2
Bagozzi, Richard P.
2
Barta, Sergio
2
Bauer, Brittney C.
2
Belanche, Daniel
2
Bock, Dora E.
2
Bufquin, Diego
2
Casaló, Luis V.
2
Chang, Ya Ping
2
Chang, Yaping
2
Cheung, Man Lai
2
Chiew, Tung Moi
2
Dhir, Amandeep
2
Duan, Yongrui
2
Fernandes, Semila Fenelly
2
Fiore, Ann Marie
2
Flavián Blanco, Carlos
2
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International journal of hospitality management
Journal of retailing and consumer services
Journal of the Academy of Marketing Science
Psychology & marketing
Бизнес Информ
Journal of business research : JBR
285
International journal of internet marketing and advertising : IJIMA
120
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
87
Journal of marketing communications
83
International journal of advertising : the review of marketing communications
76
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
66
The journal of product & brand management
62
Journal of consumer research : JCR ; an interdisciplinary bimonthly
59
Journal of promotion management : innovations in planning and applied research
57
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
56
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
53
Journal of internet commerce
53
International journal of electronic marketing and retailing : IJEMR
49
International journal of consumer studies
48
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of brand management : an international journal
47
Asia Pacific journal of marketing and logistics
43
Cogent business & management
43
Tourism management : research, policies, practice
41
Journal of marketing research : JMR
39
Young consumers : insight and ideas for responsible marketers
39
Journal of travel and tourism marketing
38
Electronic commerce research
37
Management science : journal of the Institute for Operations Research and the Management Sciences
37
Journal of marketing management : MM
36
European journal of marketing : EJM
34
Journal of marketing
34
Journal of promotion management : JPM
34
International journal of advertising : the quarterly review of marketing communications
32
International journal of contemporary hospitality management
32
Journal of fashion marketing and management
32
Journal of international consumer marketing
32
Information systems research : ISR
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Technological forecasting & social change : an international journal
30
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ECONIS (ZBW)
377
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Consumer-brand identification and happiness in experiential consumption
Sato, Mikihiro
;
Yoshida, Masayuki
;
Doyle, Jason P.
; …
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1579-1592
Persistent link: https://www.econbiz.de/10014338307
Saved in:
3
A meta-analysis on the psychological and behavioral consequences of nostalgia : the moderating roles of nostalgia activators, culture, and individual characteristics
Santini, Fernando de Oliveira
;
Lim, Weng Marc
;
Ladeira, …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1899-1912
Persistent link: https://www.econbiz.de/10014338441
Saved in:
4
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
5
Improving the effectiveness of personalized recommendations through attributional cues
Weidig, Jakob
;
Kuehnl, Christina
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2559-2575
Persistent link: https://www.econbiz.de/10014432501
Saved in:
6
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
7
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
Saved in:
8
The proximal self : why material objects are particularly relevant for consumers' self-definition
Scharfenberger, Philipp
;
Wentzel, Daniel
;
Warlop, Luk
; …
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1196-1210
Persistent link: https://www.econbiz.de/10014291835
Saved in:
9
Hand movement speed in advertising elicits gender stereotypes and consumer responses
Sumit Malik
;
Sayin, Eda
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 331-345
Persistent link: https://www.econbiz.de/10012796106
Saved in:
10
Consumer response to online behavioral advertising in a social media context : the role of perceived ad complicity
Ghanbarpour, Tohid
;
Sahabeh, Easa
;
Gustafsson, Anders
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1853-1870
Persistent link: https://www.econbiz.de/10013465120
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