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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Luxury goods"
~subject:"Marketing management"
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Luxury goods
Marketing management
Brand image
322
Markenimage
322
Consumer behaviour
285
Konsumentenverhalten
285
Brand management
221
Markenführung
221
Brand
116
Markenartikel
114
Beziehungsmarketing
103
Relationship marketing
103
Customer satisfaction
45
Einzelhandel
45
Kundenzufriedenheit
45
Retail trade
45
Social Web
39
Social web
39
Internet marketing
33
Online-Marketing
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Brand loyalty
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Online retailing
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Online-Handel
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Dienstleistungsqualität
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Luxusgüter
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Service quality
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Brand equity
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Confidence
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Advertising effects
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Gastronomie
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Werbewirkung
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Hotel industry
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Hotellerie
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Markentreue
24
Viral marketing
22
Virales Marketing
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Corporate reputation
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Firmenimage
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Grace, Debra
2
Hyun, Hyowon
2
Hyun, Sunghyup Sean
2
Loureiro, Sandra Maria Correia
2
Park, Jungkun
2
Shao, Wei
2
Adamczyk, Grzegorz
1
Ahn, Jiseon
1
Ajitha, S.
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1
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Eugene Cheng-xi Aw
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International journal of hospitality management
Journal of retailing and consumer services
Journal of business research : JBR
74
The journal of brand management : an international journal
47
The journal of product & brand management
35
Journal of fashion marketing and management
21
European journal of marketing : EJM
16
Journal of marketing communications
13
Journal of strategic marketing
13
Journal of the Academy of Marketing Science
12
Cogent business & management
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of international consumer marketing
10
Journal of marketing
10
Journal of marketing management : MM
10
Psychology & marketing
9
International marketing review
8
Journal of global marketing
8
European journal of marketing
7
International journal of advertising : the review of marketing communications
7
Journal of global fashion marketing : JGfM
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : innovations in planning and applied research
6
Qualitative market research : an international journal
6
The journal of asset management
6
The marketing review
6
Central European business review : CEBR
5
International journal of consumer studies
5
International journal of internet marketing and advertising : IJIMA
5
International review on public and non-profit marketing
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of promotion management : JPM
5
Journal of retailing
5
Marketing : ZFP ; journal of research and management
5
Marketing intelligence & planning
5
Marketing letters : a journal of research in marketing
5
Tourism management : research, policies, practice
5
Young consumers : insight and ideas for responsible marketers
5
Asia-Pacific journal of business administration
4
Business horizons
4
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ECONIS (ZBW)
35
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1
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
2
The challenge of integrating "intelligent" technologies in luxury shopping contexts : the role of brand personality appeal and consumers’ status consumption orientation
Sestino, Andrea
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460780
Saved in:
3
Counterfeit brands and Machiavellianism : consequences of counterfeit use for social perception
Razmus, Wiktor
;
Grabner-Kräuter, Sonja
;
Adamczyk, Grzegorz
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460822
Saved in:
4
Vegan luxury for non-vegan consumers : impacts on brand trust and attitude towards the firm
Lee Park, Camila
;
Fracarolli Nunes, Mauro
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462280
Saved in:
5
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
6
Why do consumers prefer one brand over another? : the economics and sociology of brand competitiveness
Della Lena, Sebastiano
;
Timming, Andrew R.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364496
Saved in:
7
Anti-counterfeiting advertisements for luxury brands in the post pandemic era : roles of message type, visual presentation mode, and self-construal
Ryu, Gangseog
;
Kim, Boha
;
Park, Kikyoung
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014303354
Saved in:
8
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
9
More than a mere cup of coffee : when perceived luxuriousness triggers Chinese customers' perceptions of quality and self-congruity
Li, Rong
;
Laroche, Michel
;
Richard, Marie-Odile
;
Cui, Xinyu
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209484
Saved in:
10
The role of brand experience, brand resonance and brand trust in luxury consumption
Husain, Rehan
;
Paul, Justin
;
Koles, Bernadett
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209656
Saved in:
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