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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of travel and tourism marketing"
~person:"Cai, Gangwei"
~person:"Chen, Shiu-chun"
~type_genre:"Article in journal"
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International journal of hospitality management
Journal of travel and tourism marketing
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ECONIS (ZBW)
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1
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
2
The green B&B promotion strategies for tourist loyalty : surveying the restart of Chinese national holiday travel after COVID-19
Cai, Gangwei
;
Xu, Lei
;
Gao, Weijun
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012495090
Saved in:
3
Total quality management, market orientation and hotel performance : the moderating effects of external environmental factors
Wang, Cheng-hua
;
Chen, Kuan-yu
;
Chen, Shiu-chun
- In:
International journal of hospitality management
31
(
2012
)
1
,
pp. 119-129
Persistent link: https://www.econbiz.de/10009406146
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