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~isPartOf:"International journal of hospitality management"
~isPartOf:"Marketing intelligence & planning"
~language:"eng"
~subject:"Brand loyalty"
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Search: subject_exact:"Brand management"
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Brand loyalty
Brand management
206
Markenführung
206
Consumer behaviour
134
Konsumentenverhalten
134
Brand image
122
Markenimage
122
Beziehungsmarketing
68
Brand
68
Relationship marketing
68
Markenartikel
66
Hotel industry
41
Hotellerie
41
Customer satisfaction
26
Internet marketing
26
Kundenzufriedenheit
26
Online-Marketing
26
Social Web
24
Social web
24
Gastronomie
19
Restaurant industry
19
Brand equity
18
Dienstleistungsqualität
18
Service quality
18
Advertising effects
17
Emotion
17
Werbewirkung
17
Confidence
14
Vertrauen
14
Customer integration
13
Kundenintegration
13
Marketing management
13
Marketingmanagement
13
Brand trust
12
Luxury goods
12
Luxusgüter
12
Markentreue
12
Corporate reputation
11
Firmenimage
11
Brand awareness
8
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20
Aufsatz in Zeitschrift
20
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English
Author
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Bang, Nguyen
2
Han, Heesup
2
Ahn, Jiseon
1
Akasreku, Frank
1
Amenuvor, Fortune Edem
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Back, Ki-Joon
1
Bianchi, Constanza
1
Cacho-Elizondo, Silvia
1
Cardinale, Sylvia
1
Chen, Cheng-Hao Steve
1
Choe, Ja Young
1
Chua, Bee-Lia
1
Drennan, Judy
1
Eugene Cheng-xi Aw
1
Fernando, Angeline Gautami
1
Gil Saura, Irene
1
Giovanis, Apostolos
1
Guibert, Nathalie
1
Gursoy, Dogan
1
Hwang, Jinsoo
1
Jang, Soocheong
1
Japutra, Arnold
1
Ju, Yongwook
1
Khan, Imran
1
Kim, Heather Markham
1
Kim, Jinkyung Jenny
1
Kim, Wansoo
1
Komppula, Raija
1
Konu, Henna
1
Leckie, Civilai
1
Lee, Sanghyeop
1
Lee, Seonjeong
1
Lee, Soyeun Olivia
1
Lin, Chia-Ling
1
Lisboa, João Veríssimo
1
Lobo, Antonio
1
Louriero, Sandra
1
Lu, Allan Cheng Chieh
1
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Published in...
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International journal of hospitality management
Marketing intelligence & planning
The journal of product & brand management
33
Journal of retailing and consumer services
27
The journal of brand management : an international journal
27
Journal of business research : JBR
25
Asia Pacific journal of marketing and logistics
10
European journal of marketing : EJM
10
International journal of internet marketing and advertising : IJIMA
8
Journal of fashion marketing and management
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of promotion management : innovations in planning and applied research
7
Australasian marketing journal
6
Cogent business & management
6
International journal of contemporary hospitality management
6
Journal of hospitality marketing & management
6
Journal of marketing analytics : JMA
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of strategic marketing
6
The IUP journal of brand management : IJBRM
6
Global business review
5
International journal of retail and distribution management
5
Marketing letters : a journal of research in marketing
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Business analyst : a refereed journal of Shri Ram College of Commerce
4
International journal of Indian culture and business management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Psychology & marketing
4
The journal of consumer marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of consumer studies
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of Islamic marketing
3
Journal of Product & Brand Management
3
Journal of global marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
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ECONIS (ZBW)
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1
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
2
Examining the effect of brand coolness on communal brand connection and brand commitment : a mediation and moderation perspective
Amenuvor, Fortune Edem
;
Akasreku, Frank
;
Mensah, Kobby A.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 903-922
Persistent link: https://www.econbiz.de/10014381224
Saved in:
3
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
4
Antecedents of similarity perception for store-branded lookalikes
Zhou, Li
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 169-183
Persistent link: https://www.econbiz.de/10013172919
Saved in:
5
Food delivery application quality in customer brand loyalty formation : identifying its antecedent and outcomes
Lee, Soyeun Olivia
;
Han, Heesup
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227210
Saved in:
6
The effects of consumer brand authenticity, brand image, and age on brand loyalty in time-honored restaurants : findings from SEM and fsQCA
Xu, Jing
;
Prayag, Girish
;
Song, Hanqun
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014227671
Saved in:
7
Human baristas and robot baristas : how does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?
Hwang, Jinsoo
;
Choe, Ja Young
;
Kim, Heather Markham
; …
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013327964
Saved in:
8
Investigating emotional commitment towards a region and a hotel brand
Konu, Henna
;
Murphy, Jamie
;
Komppula, Raija
;
Mikkonen, Titta
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012241562
Saved in:
9
Investigating the importance of positive hotel design
Lee, Seonjeong
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012293854
Saved in:
10
Antecedents and consequences of customer brand engagement in integrated resorts
Ahn, Jiseon
;
Back, Ki-Joon
- In:
International journal of hospitality management
75
(
2018
),
pp. 144-152
Persistent link: https://www.econbiz.de/10011944979
Saved in:
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